Isis Wallet Rebrands to Avoid Confusion With Militants

Source: ISIS Wallet | Facebook

Two months after the mobile app Isis Wallet announced it would rebrand to avoid association with the militant group in Iraq and Syria, the wallet has a new moniker: "Softcard."

Isis CEO Michael Abbott announced the new name in a blog post Wednesday, after the company revealed on July 7 that it would rename the app to distance itself from confusion with the Islamic State in Iraq and al-Sham (known as ISIS, ISIL and the Islamic State).

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Isis Wallet itself wasn't well known to consumers; though it was was founded by AT&T, T-Mobile and Verizon, and works with cards from major providers like American Express and Chase, the product hasn't gained traction in the crowded mobile wallet market.

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"However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering," Abbott wrote in the announcement.

—By Julianne Pepitone of NBC News

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