The price of the digital currency bitcoin rose sharply on Monday with news that the U.S. is set to have its first regulated exchange.
San Francisco-based Coinbase offers storage services for bitcoin users, and the company is set to open a new exchange on Monday morning. Called Lunar, it will have regulatory approval in half of the states in the U.S., according to a report in The Wall Street Journal, including New York and California.
"A proper U.S. exchange that's trustworthy, that's insured, we were the first guys to get insurance on our bitcoin in some form, this will really help bring a dampening of volatility," said Coinbase co-founder Fred Ehrsam on CNBC's "Squawk on the Street."
The company last week announced a major new round of funding and has now raised $106 million. The New York Stock Exchange and Spanish bank BBVA are just some of the company's high-profile backers, along with USAA bank, the investment arm of Japanese telecom NTT DoCoMo, and former Citigroup CEO Vikram Pandit.
"I think the New York Stock Exchange sees this as an important trend," said Ehrsam. "Really, what's happening in the background is, you're seeing some hedge funds dip their toe into the water in bitcoin in increasing amounts. It wouldn't surprise me if you see some banks get involved here at some point, as well."
Bitcoin is a virtual currency that allows users to exchange online credits for goods and services. There is no central bank that issues them. Instead, bitcoins are created online using a computer to complete difficult tasks, in a process known as mining. The digital currency is renowned for its volatility and has been heavily criticized for facilitating illegal activity, given that it can be used anonymously.
Jeffrey Robinson, the author of "BitCon: The Naked Truth about Bitcoin" is one such notable critic. He told CNBC previously that he believed it was a "pretend currency masquerading as a pretend commodity."
The insolvency of Japanese exchange Mt. Gox and the recent trading suspension at Bitstamp, the second-largest dollar-bitcoin exchange, has hurt the reputation of the cryptocurrency and has dented the price, which tanked by around 65 percent in 2014.
Monday's news caused its value to spike, however, and is likely to inject some much-needed trust back into the digital currency. It saw a 16 percent jump on Monday morning and was trading close to $300 for one bitcoin, according to industry website CoinDesk.
"To be clear, it's insurance against bitcoin loss," said Ehrsam "On top of the fact that we've been operating successfully in the U.S. for about 2 1/2 years, the largest bitcoin company has insurance to back it all up."
This is important news for the U.S.-based exchange marketplace, according to Jon Matonis, the founding director of the Bitcoin Foundation, which is a not-for-profit organization which aims to promote and protect the cryptocurrency.
"It will be a true floating-rate exchange with various order types," he told CNBC via email. "U.S.-based floating-rate exchanges contribute less than one percent to overall global trading volume for bitcoin, so I would expect that percentage to increase significantly."
Protection against hackers and security breaches is also a top priority for the company, according to Ehrsam. He says the Coinbase site goes far beyond normal bank security and notes that the site has been operating without incident thus far.
Access to Coinbase's exchange, which comes ahead of a similar project by the Winklevoss twins, will only be available in states where it has approval, the WSJ reported.
However, it appears that a merger between Coinbase and the Winklevoss twins may not be in the cards in the foreseeable future.
"We feel pretty good about our engineering team and about the product that we've launched," said Ehrsam. "They [the Winklevoss twins] obviously were onto a pretty good theme here in that the U.S. really did need a regulated bitcoin exchange, but I think we're pretty happy with what we've put out there.
Meanwhile, New York regulators are currently weighing a raft of new rules to regulate bitcoin and other virtual currencies. The New York State's Department of Financial Services has proposed issuing a "BitLicense," which it said would protect consumers, prevent money laundering and enforce cyber security. Coinbase's new exchange will act under current regulations.
CNBC's Everett Rosenfeld contributed to this article.