The "Fast Money" traders discuss the trade on Apple as the company unveils three new products.
"They need to celebrate American craftsmanship," former AOL president Ted Leonsis told CNBC.
Frequent Apple bear Toni Sacconaghi hiked his price target on Apple shares to $160, 14 percent above the current price.
Bernstein analyst Toni Sacconaghi discusses why he sees more upside for Apple.
"They're still learning about how they can influence AR," Loup Ventures managing partner Gene Munster said.
UBS analyst Steven Milunovich shares his thoughts on Apple's run in the market and the stock's future on CNBC's "Squawk on the Street."
An upcoming technology improvement will 'give the iPhone new life,' said UBS Managing Director Steve Milunovich on "Squawk on the Street."
Walter Isaacson, Aspen Institute, and Gene Munster, Loup Ventures, discuss Apple's new products and where the tech giant headed next.
CNBC's Josh Lipton reports the details of the new iPad and special edition red iPhone 7 and 7+ models.
Tim Cook followed the toughest act in tech, Steve Jobs, yet has overseen a 175 percent rise in Apple shares. Here's what he got right.
The new red aluminum iPhone is part of Apple's decade-long (RED) campaign.
Bixby could allow Samsung to differentiate its flagship Galaxy S8 smartphone which is set to be released at an event next week.
NEW YORK— Apple is cutting prices on two iPad models and introducing red iPhones, but the company held back on updating its higher-end iPad Pro tablets. A much-speculated 10.5- inch iPad Pro didn't materialize, nor did new versions of existing sizes in the Pro lineup, which is aimed at businesses and creative professionals. Its price starts at $329 for 32...
Apple and Facebook help lift the Nasdaq to record levels, reports the "Squawk on the Street" crew.
The Verge goes in-depth with Apple's new Clips app, which creates shareable videos with more features than the default Camera app.
Steve Milunovich, UBS, provides his outlook on Apple after the stock posts an all-time high.
The "Fast Money" traders share their first moves for the market open.
CNBC's Josh Lipton reports that tech giant Apple has announced a special edition of its iPhone 7 and iPhone 7+
According to Apple's status page, the store was down for maintenance.
See which stocks are posting big moves after the bell.