The Super Bowl's funniest ad is not necessarily its most effective. A group of MBA students ranked the latter.
Apple won't be first to market with a smartwatch, but it could take wearables to another level, according to one analyst.
"Apple is trying to get the message out," says Kara Swisher, Re/code co-executive editor, discussing Apple's new video shot on an iPhone 5. Swisher also weighs in on Microsoft's CEO situation.
To mark the 30th anniversary of the Mac, Apple spent the day making a short movie.
From talking turkey to Apple earnings, the "Fast Money" traders had you covered in six must-see moments from the past week.
Carl Icahn has been pushing Apple to use its $150 billion war chest to buy back company shares. Not every shareholder agrees.
Samsung is fighting Apple's bid for a permanent sales ban on some Samsung smartphones, which Apple claims infringe on its patents.
What does Google's sale of its Motorola Mobility unit mean for the smartphone market. Josh Lipton breaks it down on Tech Yeah!
Some people gave Google a pass on the failed Motorola experiment because they're rich and powerful but here's the lesson they need to learn, says Jon Fortt.
Amazon is considering a credit card payment system based on Kindle devices for brick-and-mortar stores, according to a WSJ story.
Google is selling Motorola Mobility's smartphone business to Lenovo Group for $2.9 billion.
This argument that the rich keep getting richer while the majority have hit a brick wall is full of holes, says Troy University's Daniel Smith.
Nintendo is looking at how to squeeze more out of its Mario franchise and revive its fortunes after admitting that its Wii U console has been a flop.
With demand for low-cost smartphones ballooning in emerging markets, Apple faces increased competition from second-tier smartphone makers. CNBC's Julia Wood reports.
As earnings season marches forward, Cramer will be watching closely for lumpy stocks.
Had you the courage, taking long positions in a handful of stocks during the sell-off would have generated sizable returns.
Stocks climbed on Tuesday, with the Dow rising after a five-session losing streak.
"An investment in Apple is an investment in an ecosystem," says Lou Basenese, Wall Street Daily chief investment strategist, with Bert Dohmen, Dohmen Capital research founder, discussing their investment views on Apple.
Apple's stock is selling off after disappointing earnings. CNBC's Jon Fortt explains why the fallout is so intense.
CNBC's Herb Greenberg urges Apple to focus on R&D, and Peter Misek of Jefferies & Co., discusses the case for a bigger iPhone.