A crush of big cap earnings and arguably the most important economic reports until September make next week the busiest of the summer for markets.» Read More
Over the past couple of days, I've bashed (Anheuser-Busch's) Budweiser for their Super Bowl commercials. Not because they weren't good -- I actually thought that they were the only ones that were good. But because I don't believe people slapping each other makes me want to buy your beer. Also: Super Bowl gambling may be weaker, but Michael Jordan is bigger than ever.
Fourth-quarter net income for the largest U.S. brewer was $191 million, or 25 cents a share, compared with $146 million, or 19 cents a share, a year ago.
The Colts and the Bears aren’t the only competitors with their sights set on Super Bowl Sunday. Dozens of advertisers will also square-off, hoping to win audience with memorable commercials. And if the ad is truly a standout, it could also make headlines the next day. But advertising on the Super Bowl doesn’t come cheap.
Beer causes fights. Beer kindles friendships. In the case of Anheuser-Busch and its longtime Czech rival, beer is making both things happen at once.
Anheuser-Busch said that U.S. shipments of beer rose in 2006, driven by mainstay brands such as Bud Light and the addition of smaller brands such as Rolling Rock, and said that volume and earnings should grow in 2007.
Maria Sharapova has endorsement deals with Nike, Land Rover, Tag Heuer, Canon, Motorola and Colgate. But I always thought she was missing the drink category. That will change likely tomorrow when PepsiCo is expected to announce a deal with the 19-year-old tennis beauty. Also, Michael Jordan and his wife have called it quits after a 17-year marriage. The timing of the announcement, just a couple days before the end of the year, was best for Jordan...