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TV advertising is considered the most effective way to reach the masses. But until now it's only been accessible to those with hundreds of thousands of dollars to spend. But that's in the past Thanks to a new technology from ad innovator Spotrunner, candidates in every one of the 500,000 elections this year--no matter how small--will be able to buy TV ads.
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Online advertising is the fastest-growing segment of the ad industry. Standard offerings like TV commercial and print ads are all trying to keep advertisers interested, but it's online ads that are measurable, offering complete accountability.
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I met up with several Wall Street analysts last night and everyone was talking about cable properties being on fire. Everyone taking a close look at the cable entities driving the media giants--like ESPN--and the ones now on the auction block.
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College basketball fans are not the only ones going mad this March, advertisers are too.
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March Madness is underway. If you're an NCAA basketball fan, you're probably watching games wherever you are--even at work, with CBS streaming the games on more than 200 websites, including ESPN.
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CBS has a couple strategies to make its shows widely available online. It's the only one of the major networks distributing its shows (ad supported of course) on YouTube. And nearly two years ago CBS created Innertube, the online video player on CBS.com that streams sports, news, and sitcoms.
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Here's the $64,000 question of the day: Do people really want to watch made-for-web content on their televisions? It didn't work when NBC picked up the web series "Quarterlife" to air on primetime--they're sending it over to Bravo.
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CBS beat expectations thanks to better than expected performance from its TV and Outdoor divisions, while its overhead came in lower than expected. The company reported earnings from continuing operations of 54 cents per share, a penny above Wall Street's consensus estimate.
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Inflation data and some retailers' earnings are the big headlines ahead of Tuesday's opening bell. Home Depot, Target and Macy's all report early in the day. Traders will be watching to see whether the producer price index due out in the morning, shows the same trend as the consumer price index last week - an unexpected pickup in inflation.
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Housing numbers, inflation data and lots of Fed speak loom large for markets but it may be the fate of bond insurers that really drive the direction of trading in the week ahead.
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YouTube threw a coming out party of sorts to hundreds of top ad industry execs in New York City this week. The event was called 'Videocracy,' and it's the largest ever advertiser event thrown by Google which bought YouTube for $1.6 billion dollars two years ago.
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The negotiating committee of the Writers Guild of America voted unanimously to accept a new tentative three-year deal with the major Holywood studios.
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A deal has been struck between the major media companies and their striking writers, former Walt Disney chief executive Michael Eisner revealed on CNBC.
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Can you think of anything more annoying than getting an ad on your cell phone? And what if you get an ad when you are just walking down the street minding your own business, and happen to pass a particular store?
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Informal talks between representatives of Hollywood’s striking writers and production companies have eliminated the major roadblocks to a new contract, which could lead to a tentative agreement as early as next week, according to people who were briefed on the situation but requested anonymity because they were not authorized to speak.
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The Writers Guild strike is 12 weeks old and wreaking havoc on the TV biz. There's no new scripted programming. The Oscars are less than a month away, and with no promises yet from the WGA that they won't picket, there are serious fears it could turn into another movie-clip heavy press conference. We've got reality TV alright, tons of it--but the viewers aren't satisfied.
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As we lead up to Super Tuesday I've been reporting on the intersection of Hollywood and politics. Hollywood plays a key role raising awareness about issues, and candidates. (Though I wouldn't say that a Hollywood endorsement is necessarily a good thing).
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Illegal downloading outpaces legal downloading alternatives by 20-to-one. Record companies may have grown their digital music revenue by 40 percent over the past year, but that's so far from enough to keep up with the death of the CD business.
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The story lines are unabashedly goofy. Cavemen invent the wheel to transport a beer cooler made of stone, and a car buyer enlists the help of a tribal warrior in case he needs some extra negotiating leverage at the dealership.
