CBS CEO Leslie Moonves said the media company would take a look at cable news network CNN if it goes up for sale.» Read More
Talk about a great couple of days last week: Wednesday into Wednesday night, I get to hang out with Bon Jovi during their Silicon Valley visit for a story on the technology the band uses in its show.
The Wall Street Journal, citing unnamed CBS News executives and people close to Katie Couric, said on Wednesday she could leave her job as anchor of the "CBS Evening News" well before her contract expires in 2011.
Today, Adobe unveiled its new media player with the idea of tapping into the market for online video that's been growing by double digits year-over-year. The key to this new player? It works online and offline, and it's based on Adobe's new "Air" technology that works with any platform, Mac or PC.
CBS, the home of the most celebrated news division in broadcasting, has been in discussions with Time Warner about a deal to outsource some of its news-gathering operations to CNN, two executives briefed on the matter said Monday.
When NBC Universal presents next season's television schedule Wednesday, it will do so six weeks ahead of the other major U.S. networks, providing its new prime-time shows with an added shot of publicity and buzz.
Sentimental people might have been hoping for Davidson to pull out the upset last night, but CBS really wanted to Kansas. Why? Because Cinderellas don't draw. We have the proof.
TV advertising is considered the most effective way to reach the masses. But until now it's only been accessible to those with hundreds of thousands of dollars to spend. But that's in the past Thanks to a new technology from ad innovator Spotrunner, candidates in every one of the 500,000 elections this year--no matter how small--will be able to buy TV ads.
Online advertising is the fastest-growing segment of the ad industry. Standard offerings like TV commercial and print ads are all trying to keep advertisers interested, but it's online ads that are measurable, offering complete accountability.
I met up with several Wall Street analysts last night and everyone was talking about cable properties being on fire. Everyone taking a close look at the cable entities driving the media giants--like ESPN--and the ones now on the auction block.
College basketball fans are not the only ones going mad this March, advertisers are too.
March Madness is underway. If you're an NCAA basketball fan, you're probably watching games wherever you are--even at work, with CBS streaming the games on more than 200 websites, including ESPN.
CBS has a couple strategies to make its shows widely available online. It's the only one of the major networks distributing its shows (ad supported of course) on YouTube. And nearly two years ago CBS created Innertube, the online video player on CBS.com that streams sports, news, and sitcoms.
Here's the $64,000 question of the day: Do people really want to watch made-for-web content on their televisions? It didn't work when NBC picked up the web series "Quarterlife" to air on primetime--they're sending it over to Bravo.
CBS beat expectations thanks to better than expected performance from its TV and Outdoor divisions, while its overhead came in lower than expected. The company reported earnings from continuing operations of 54 cents per share, a penny above Wall Street's consensus estimate.
Inflation data and some retailers' earnings are the big headlines ahead of Tuesday's opening bell. Home Depot, Target and Macy's all report early in the day. Traders will be watching to see whether the producer price index due out in the morning, shows the same trend as the consumer price index last week - an unexpected pickup in inflation.
Housing numbers, inflation data and lots of Fed speak loom large for markets but it may be the fate of bond insurers that really drive the direction of trading in the week ahead.
YouTube threw a coming out party of sorts to hundreds of top ad industry execs in New York City this week. The event was called 'Videocracy,' and it's the largest ever advertiser event thrown by Google which bought YouTube for $1.6 billion dollars two years ago.
The negotiating committee of the Writers Guild of America voted unanimously to accept a new tentative three-year deal with the major Holywood studios.
A deal has been struck between the major media companies and their striking writers, former Walt Disney chief executive Michael Eisner revealed on CNBC.
Can you think of anything more annoying than getting an ad on your cell phone? And what if you get an ad when you are just walking down the street minding your own business, and happen to pass a particular store?