The "November Sweeps" period -- when ratings set local affiliates ad rates -- ends Wednesday. But this year the buzz on Madison Avenue is about how little sweeps matter. Yes, local affiliates still certainly matter -- they account for north of $20 billion in advertising revenue, with just under $10 billion of that based on sweeps, according to Horizon Media's Brad Adgate. But, with the growth of cable, not to mention the impact of DVRs, logging real-time viewing in a Nielsen diary seems antiquated.
The annual Victoria’s Secret Fashion Show is an event fans look forward to each year, but it has usually been focused on aspiration and brand building — until now. As Limited Brands, the retailer’s parent, gears up for the holiday season, it is planning more promotional events around the fashion show, which airs Nov. 29 on CBS.
CBS delivered some monster TV ratings in college football over the weekend, and now the bulls are tuning in for a rally.
David Einhorn, who famously bet on the demise of Lehman Brothers, is betting on the comeback of two American icons: General Motors and CBS.
Most likely outcome of the Greek confidence vote: An interim government that immediately approves the EU package. The most pressing issue is money — Greece has run out. They need the 8 billion euros ($11 billion) from the troika fast. If they don't clearly approve the European Union package, they don't get the money, which means they will face an immediate crisis even before they are able to hold an election.
Futures extended their gains in volatile pre-market trading Thursday after the ECB unexpectedly cut its interest rate and following talks the Greek government might collapse, thus avoiding a referendum on its euro zone membership and easing concerns about an imminent default.
"Even though MTV made many strategic mistakes during the book’s span, from its 1981 launch through its first decade, they were still, at every turn, smarter than the record labels, whose relationship with MTV passed through four distinct phases, all of them unwise," writes the co-author of the new book, "I Want My MTV."
On Thursday, Netflix announced it inked a deal for shows from the CW network. This new content, bolstering the streaming service's TV library, will draw a key younger demographic to Netflix while paying CW's parents, CBS and Warner Brothers, up to $1 billion dollars over ten years.
Check out our list of rookie athletes who received huge paydays to play for major league teams!
Like newspapers, portals like AOL and Yahoo are confronting the cold fact that there is less general interest in general interest news. Readers have peeled off into verticals of information — TMZ for gossip, Politico for politics and Deadspin for sports, and so on. The New York Times reports.
There's been much talk about the SEC's television contracts and how the addition of Texas A&M would change the conference. If the conference is different, even by one member, the thinking goes that the SEC could re-open its television deals with CBS and ESPN, deals that were signed in 2009 and now seem to be below market value. But adding A&M won't mean that CBS and ESPN will automatically have to pay more than the $825 million and the $2.25 billion they respectively agreed to pay for 15 years of rights. Why? Because there's already protections in its current contract.
Find out the name Fast trader Patty Edwards thinks is the best way to find shelter in this economic storm.
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Amid weak economic data and advertising sales, media companies are looking for additional sources of revenue to supplement lagging advertising sales. Because CBS relies heavily on advertising revenue, its stock may have hit its peak, one analyst said—but another analyst is still long on the media giant.
How should you trade CBS earnings, a big Walmart downgrade and the latest sales data from Ford. Get the word on the Street, here!
A look at after hours action of CBS following its earnings report, with the Fast Money traders.
Stocks sold off sharply to end at session lows Tuesday with the Dow down for an eighth day amid economic worries and even after President Obama signed a bill to avoid a debt default.
Discussing which media stocks are likely to remain on a strong run, with Michael Morris, Davenport & Company, and Porter Bibb, Media Tech Capital Partners.
Stocks declined Tuesday amid worries over economic growth and as a last-minute congressional deal to raise the U.S. debt ceiling failed to ease worries about a possible U.S. credit downgrade.
Hulu has helped to free television from the tyranny of the TV set, but questions about how to make money off online content pose a challenge to the Web site’s future and eventual buyer, the New York Times reports.