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  • Many of you know that I labored for a couple years to write the book, "First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon," so I'm quite informed about the beverage industry.Yesterday, trade publication "Beverage Digest" reported that Coke was in serious talks to buy Glaceau, maker of Vitaminwater. The report isn't surprising. Coke finally knows, after being arrogant for too many years, that no matter how many Diet Cokes with vitamins they make (OK, maybe Coke Zero is a small exception), it's really all about the non-carbonated business if they care at all about growth.

  • Early Buzz on the TV Network Upfronts Friday, 20 Apr 2007 | 1:13 PM ET
    NBC

    Every year the TV networks gather with advertisers at Radio City Music Hall in New York in mid-May. The TV nets trot out their new shows, trying to lure advertisers with big parties and big promises of big hits, everyone hoping to hit the next "Friends." NBC starts off the upfronts on May 14 and I'll be there.

  • Online Media Makes News Wednesday, 18 Apr 2007 | 3:46 PM ET
    AOL

    At its "First Look" presentation to advertisers Tuesday -- like the TV Networks ad upfronts -- AOL announced five web broadband deals. Randy Falco presented partnerships with Dreamworks Animation, Ellen, and reality TV guru-producer, Mark Burnett. These big announcements designed to draw advertising dollars, promising advertisers better metrics on who's watching what, than you can get from TV ads.

  • Web search leader Google has broken into radio with a multi-year advertising sales agreement with the largest U.S. broadcaster, Clear Channel Radio, the companies said on Sunday.

  • Grade the Trade Friday, 13 Apr 2007 | 9:45 PM ET

    Tonight, the masters of Wall Street are going face to face with some of the best business school students in the country. Students from Indiana University, Villanova, MIT and USC are bringing their A-game via the webcam.

  • Experts: Sponsors Did Right Thing in Dropping Imus Friday, 13 Apr 2007 | 5:58 PM ET

    When advertisers ran from Don Imus, the die was cast: MSNBC and CBS pulled the plug on his show. But the question remains: did the sponsors show leadership in making their decisions to cancel ad spots -- or was it a case of cut and run? Jeffrey Sonnenfeld, senior associate dean at the Yale School of Management, and James Post, corporate governance and ethics professor at the Boston University School of Management, told "Power Lunch" viewers that the sponsors did the right thing -- and will do it again in the future.

  • CBS Radio Cancels Don Imus Show, Effective Immediately Thursday, 12 Apr 2007 | 5:02 PM ET
    Radio personality Don Imus appears on Rev.Al Sharpton's radio show, in New York Monday April 9, 2007. Imus issued another apology for referring to the Rutgers women's basketball team as "nappy-headed hos" on his morning show last week. (AP Photo/Richard Drew)

    CBS fired Don Imus from his radio show Thursday, the finale to a stunning fall for one of the nation's most prominent broadcasters.  Imus initially was suspended  for calling the Rutgers women's basketball team "nappy-headed hos" last week, but outrage continued and advertisers bolted from his programs.

  • Radio Talk Show Hosts Clash Over Future of Don Imus Thursday, 12 Apr 2007 | 2:57 PM ET
    Radio personality Don Imus appears on Rev.Al Sharpton's radio show, in New York Monday April 9, 2007. Imus issued another apology for referring to the Rutgers women's basketball team as "nappy-headed hos" on his morning show last week. (AP Photo/Richard Drew)

    Leo Terrell, a civil rights attorney and a radio talk show host, told CNBC’s “Morning Call” that Don Imus “is history” because his guests and advertisers will abandon him following his racially charged comments about a women’s basketball team.

  • MSNBC Drops Don Imus Radio Simulcast Thursday, 12 Apr 2007 | 9:21 AM ET
    Radio personality Don Imus appears on Rev.Al Sharpton's radio show, in New York Monday April 9, 2007. Imus issued another apology for referring to the Rutgers women's basketball team as "nappy-headed hos" on his morning show last week. (AP Photo/Richard Drew)

    NBC News has decided that its cable news channel, MSNBC will no longer simulcast the Don Imus radio program, effective immediately.  CBS Radio says its two week suspension of the program stands although it is monitoring the situation.  Advertisers have been defecting from the controversial radio host.

  • Procter & Gamble,  Staples and Bigelow Tea have suspended their advertising spots on Don Imus's radio show in reaction to his comments about the Rutgers women's basketball team, according to the Wall Street Journal.

  • CNBC's Donny Deutsch, the host of "The Big Idea" and self-described "ad sherpa, says that sponsorship, more than politics, may spell the professional doom of radio host Don Imus.Speaking on "Power Lunch," Deutsch talked about Imus' comments about the Rutgers University womens' basketball team with Sue Herera. Deutsch said "what really matters" is when the advertisers weigh in. "It's about money."

  • Hollander Steps Down as CEO of CBS Radio Monday, 26 Mar 2007 | 9:55 PM ET

    Joel Hollander stepped down as Chief Executive Officer of CBS Radio after more than two years of service. Hollander joined the company in 2003 as President and Chief Operating Officer. He will be succeeded by Dan Mason. 

  • March Madness: You Betcha' Friday, 16 Mar 2007 | 10:26 AM ET

    Betting on the college basketball tournament --legal and illegal-- is estimated at more than $7 billion, making it the biggest sports gambling event of the year. The vast majority of legal wagers are made in Las Vegas, where the $2.4 billion sports book industry is gearing up for its busiest season.

  • March Madness is Here: Who Will Profit? Thursday, 15 Mar 2007 | 11:17 AM ET

    Last night I debated John Challenger of Challenger, Gray and Christmas, the firm that each year comes out with that March Madness lost wages study.

  • French outdoor advertising company JCDecaux is interested in buying assets of the outdoor advertising business of U.S. media giants Clear Channel and CBS.

  • CBS Cuts Redstone's Salary, Settles Litigation Tuesday, 13 Mar 2007 | 2:01 PM ET

    CBS said on Tuesday it would cut Executive Chairman Sumner Redstone's salary and link his compensation more closely to the media company's stock price, settling shareholder litigation over its compensation practices

  • The office pool may seem like a quaint pasttime. But during March Madness, it's a huge business--at least $3 billion worth, says CNBC’s Darren Rovell.

  • Terrestrial Radio: The Comeback Kid? Thursday, 8 Mar 2007 | 10:23 AM ET

    The nation's largest radio broadcaster could be the largest media and entertainment sale in history. And if the deal doesn't go through, it's still a big deal. A big deal for shareholders, because if the buyout doesn't happen, the company is likely to be broken up (splitting the radio and outdoor advertising business) or we'll see a stock buyback.

  • CBS Buying Back About 47 Million Shares Tuesday, 6 Mar 2007 | 8:07 AM ET

    CBS,  producer of "60 Minutes" and the crime series "CSI," said Tuesday it is buying back about 47 million shares of its Class B stock for $1.4 billion through an accelerated repurchase transaction.

  • CBS Swings to Profit in the Fourth Quarter Tuesday, 27 Feb 2007 | 8:43 AM ET

    CBS swung to a profit in the fourth-quarter from a year ago period that included a major charge to write down the value of its television and radio businesses, the company said Tuesday.

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