As the six-month-long Milan Expo gets under way, we take a look at what it is, how much it cost and why not everyone’s happy about it.» Read More
China Central Television's auction of its primetime ad time Tuesday yielded nearly $1.4 billion in revenue, 15 percent more than last year. This Chinese version of the American upfront ad sales period attracted global companies like Coca-Cola who have become more committed to the growing economy since the Olympics.
With the stock market down hundreds of points one day and up nearly as much the next, what should you do with your money?
Oil continues to trend downward, and airlines are again among the most actively traded pre-open (I noted yesterday that oil is down 27 percent since its July highs but the S&P 500 is only up about 5 percent since its July lows);
Mainstream advertisers normally gravitate toward wholesome characters from mainstream shows that steer clear of hot buttons. But in recent months, big brands like Coca-Cola, Subway and White Castle have been borrowing for their marketing efforts characters from “Family Guy,” which has been criticized for everything from anti-Semitism and sexism to homophobia and overall disgustingness, the New York Times reports.
Gatorade, which is owned by Pepsi, confirmed today that it signed a licensing deal with Tiger Woods. Last month, Golfweek Magazine reported that it was a five-year deal and that it could be worth up to $100 mill
Pepsi announced today a group of new products, including G2, a Gatorade with half the calories of your normal variety Gatorade. While Pepsi called this innovative and new, it's actually part of a strategy that failed more 25 years ago.
Here’s the number one question I always get: Who’s the best endorser in sports? And the right answer is, there isn’t one. What people have to remember is that endorsements are a partnership and if the product doesn’t make sense with the athlete, then it doesn’t work. There’s also an economic threshold to endorsements that is never talked about. Athletes can affect purchasing decision, but only to a certain extent.
There's way too much to talk about today, but I'm leading it off with the Jim Stewart 400 because I think the folks at Diageo have been shortchanged because of the fight and the Derby -- and maybe even the Mavericks getting schooled.If you haven't heard about it, the NASCAR Nextel Cup race this weekend is actually named after a fan. The folks at Diageo, who bought the race for their Crown Royal brand, had an essay contest in which 15,000 fans wrote in their favorite life moment worthy of toasting with the drink.
PepsiCo, the world's No. 2 soft drink company, plans to double its workforce in China over the next half decade as it fights for a larger slice of the growing market, Chief Executive Indra Nooyi said on Tuesday.
Mergers and would be-mergers, housing starts and producer prices could all influence the market today. Stocks look a bit weak on the opening after clinging to small gains yesterday that put the Dow at another record.
C0ca-Cola said Monday it has reached an agreement under which several of its bottlers would dismiss two lawsuits against the world's largest soft-drink company and two of its largest bottlers.
Maria Sharapova has endorsement deals with Nike, Land Rover, Tag Heuer, Canon, Motorola and Colgate. But I always thought she was missing the drink category. That will change likely tomorrow when PepsiCo is expected to announce a deal with the 19-year-old tennis beauty. Also, Michael Jordan and his wife have called it quits after a 17-year marriage. The timing of the announcement, just a couple days before the end of the year, was best for Jordan...