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  • Peyton and Eli Manning are stars of the new DirecTV viral ad campaign "Football Cops"

    Peyton and Eli Manning are the subject of a DirecTV  campaign called "Football Cops." It's a hilarious take from the company that brought us mini giraffes. If you haven't had a chance to see Peyton as Mike Tahoe or Eli as C.J. Hunter, take a look at it now. It has been viewed more than 630,000 times in the last week. Earlier today, I caught up with C.J., a.k.a. Eli Manning, to talk about the campaign which highlights the fact that new customers who switch to DirecTV get NFL Sunday Ticket for free this year.

  • Ever since Bruce Jenner appeared on a Wheaties box in 1977, companies have used endorsements by top athletes to boost their sales. As a result, major sports stars routinely receive multimillion-dollar paydays for lending their names to products, and the practice has become so competitive that a player’s endorsement income can sometimes dwarf his or her salary or winnings.Click ahead to see top athletes who supplement their income with lucrative endorsement deals.

    Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.

  • DirecTV is facing higher content costs and intense price competition for viewers, Chief Executive Michael White told CNBC Thursday, and at some point he will have to pass along those costs to his customers, already stretched in the current economy.

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    What follows is a roundup of corporate earnings reports for Thursday, May 5.

  • HBO

    Today HBO officially launched its new app, HBO Go, to allow HBO subscribers to access its content from anywhere. Ben Swinburne, Morgan Stanley's media analyst, says this could be a win-win-win — helping Time Warner grow its subscriber base, enabling cable and satellite TV companies to hold on to their subscribers, and giving consumers more access to content.

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    The film, television and video game industries are all facing seismic shifts in their fields and are trying to find ways to avoid the same fate as the music industry while using very similar tactics.

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    It's been a long time in coming, but now, the very first premium video-on-demand is here. That means that just two and a half months after a film opens in theaters, before it's even available on DVD, you'll be able to watch it from the comfort of your living room.

  • About 80 percent of companies in the S&P 500 have released information on executive compensation. With data from Capital IQ, CNBC.com ranked the highest paid CEOs in 2010. The final figure shows total calculated compensation, which includes salary, bonuses, estimated stock and stock option awards as well as other incentives. Note that the salary breakdown in this report only displays major sources of compensation, whereas other incentives, such as increases in retirement or pension funds are not

    About 80 percent of companies in the S&P 500 have released information on executive compensation. With data from Capital IQ, CNBC.com ranked the highest paid CEOs in 2010.

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    Blockbuster is heading to the auction block Monday and with bidders including billionaire investor Carl Icahn, Dish Network and SK Telecom.

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    The battle for your home entertainment dollars is heating up. Now cable and satellite TV companies are moving forward with plans to give consumers even more control over how and when they access entertainment as they look to keep subscribers from "cutting the cord."

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    Television networks which broadcast NFL games stand to lose plenty of programming if the NFL lockout extends into the season. They also could lose money, even if they don't have to pay rights fees and production costs, says a new report by credit rating agency Standard & Poor's.

  • Netflix

    As the markets plummet Netflix is a rare bright spot in a sea of red — the subscription movie service is now trading up more than 7.5 percent. Netflix is bucking the trend thanks to an upgrade from Goldman Sachs, which raised its rating from 'buy' to 'neutral,' and lifted its price target to $300. That's still a good $50 more than where it's trading now.

  • Charlie Sheen

    Sheen joined Twitter yesterday and within hours amassed hundreds of thousands of followers before he sent a single tweet. Now he claims nearly 900,000 followers, making him one of the fastest-rising Tweeters ever. But Sheen didn't make this move on his own.

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    The NFL lost a major piece of leverage in the labor negotiations last night when federal judge David S. Doty ruled that the NFL's extensions with its television partners, that included payments made even during a work stoppage, were not negotiated in good faith.

  • Tivo

    The company's fiscal fourth quarter loss was worse than expected — 30 cents, two cents more than analysts projected. And while revenue came in a hair above the average estimate — $41.4 million — down 9 percent from the year-ago quarter.

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    What follows is a roundup of corporate earnings reports for Wednesday, Feb. 23

  • Stocks ended lower Wednesday, extending losses from the previous session, as oil briefly crossed the $100 mark and investors continued to worry over over the political unrest in Libya.

  • Stocks were under pressure Wednesday, extending the previous day's sharp losses, as oil briefly crossed the $100 mark and investors remained jittery over the political unrest in Libya.

  • Stocks continued to slide lower for a second session Wednesday, extending the previous day's sharp losses, as investors digested a handful of weak earnings and remained jittery over the political turmoil in Libya.

  • Stock index futures pointed to a slight rebound for Wall Street on Wednesday after stocks tumbled in the previous session amid growing concern over the political turmoil in Libya, where Moammar Gaddafi vowed to crush the revolution.