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  • Primetime Shows With the Most Product Placement Thursday, 5 Jan 2012 | 12:53 PM ET
    When a company pays for its product to be featured in a movie or a television show to increase brand awareness, it’s called product placement. This form of advertising has been around almost as long as movies and television shows themselves, and has long been a secondary source of income for networks and content producers. When factoring in commercial-skipping technology like DVR and on-demand programming, product placement becomes even more attractive for advertisers.However, this type of brand

    Nielsen has compiled the top programs with product placement, and the following is a list ranked by number of product placement occurrences in 2011.

  • Sunday Ticket In Your Car? DirecTVAuto Has Arrived Friday, 16 Dec 2011 | 1:11 PM ET
    Direct TV Auto

    For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.

  • Cable, Netflix Should Fear Verizon's Web Plans Tuesday, 6 Dec 2011 | 6:56 PM ET
    Verizon

    Reports that Verizon is working on a web TV service sent Verizon shares higher and Netflix shares lower. The media has been focused on how this would impact Netflix, but the cable and satellite TV giants should also be in the spotlight.

  • Disney-YouTube Strike Deal for Movie Rentals Wednesday, 23 Nov 2011 | 2:44 PM ET
    Disney and YouTube

    Consumers just got yet another option for entertaining their kids with Disney movies. Disney just agreed to rent its movies on YouTube -- it will offer hundreds of films from Disney, Pixar, and DreamWorks Studios on YouTube starting today for between $1.99 and $3.99. The studio controls pricing and will receive the majority of revenue.

  • It's 13F season. Find out which moves the pros find most noteworthy!

  • We already knew, thanks to this morning's CNBC interview, that Warren Buffett has been busy buying IBM shares this year.  Now that Berkshire's 13-F third quarter filing is public, we know that new portfolio manager Todd Combs has also been doing some buying, although not at the same scale.

  • The Biggest Buybacks: Did They Work? Monday, 14 Nov 2011 | 9:03 AM ET
    Stock shares

    Stock buybacks can be seen as a sign of confidence or the need to juice the stock. Either way, do they work? Here's a look at recent buybacks — by the numbers.

  • 'Fast' Traders' Calls on 7 Stocks Thursday, 3 Nov 2011 | 1:45 PM ET

    As U.S. stocks rose in a volatile session on Thursday, the "Fast Money" traders tracked seven stocks in particular.

  • Media Earnings: Ads & Digital In the Spotlight Tuesday, 1 Nov 2011 | 3:14 PM ET

    We're headed into a slew of earnings this week from media giants—on both the content and distribution side. Whether we're talking about content creators like News Corp and Time Warner or kings of distribution like Comcast and Time Warner Cable, there are a couple key themes that will impact the whole industry. Here's what to watch as earnings reports roll out this week and next.

  • Unbeaten Boxer Pioneers Ways to Make Money Hand Over Fist Saturday, 17 Sep 2011 | 11:13 AM ET

    the New York Times reports.

  • Ted Weschler

    A portfolio manager who paid a total of $5.3 billion for two dinners with Warren Buffett has just been hired to help pick stocks at Berkshire Hathaway.

  • Should DirecTV Charge More For Sunday Ticket? Thursday, 4 Aug 2011 | 9:41 AM ET
    Direct TV

    It's something you'd never hear from a NFL fan, but I've certainly heard from more than a few DirecTV investors: Why doesn't DirecTV charge more for its Sunday Ticket package?

  • For the past month, the estimated 24 million fantasy football players who spend $800 million a year on the game have sat on the sidelines as the owners and the players haggled over a new labor agreement. With rookies and free agents not signed, it was impossible to move forward. The loss of time has crippled the fantasy publishing business as magazines were scrapped, but with fans as hungry as ever before, the fight to get a piece of the fantasy information business is now fiercely competitive.

  • A slew of tech stocks including Netflix, Amazon, Dell, IBM, all traded at or near multi-year highs. If you're a bull, the Fast traders think this trend may be your friend.

  • Hulu Talks to Sell 'Very Preliminary' Friday, 1 Jul 2011 | 4:48 PM ET
    hulu.com

    Despite the fact that the Los Angeles Times reported today that "Google is in preliminary talks to buy online video pioneer Hulu," a number of sources very close to the negotiations tell me that all talks are "very preliminary" and it is "impossible to characterize anyone as being in the lead."

  • Peyton and Eli Manning are stars of the new DirecTV viral ad campaign "Football Cops"

    Peyton and Eli Manning are the subject of a DirecTV  campaign called "Football Cops." It's a hilarious take from the company that brought us mini giraffes. If you haven't had a chance to see Peyton as Mike Tahoe or Eli as C.J. Hunter, take a look at it now. It has been viewed more than 630,000 times in the last week. Earlier today, I caught up with C.J., a.k.a. Eli Manning, to talk about the campaign which highlights the fact that new customers who switch to DirecTV get NFL Sunday Ticket for free this year.

  • Top Athletes and Their Endorsements Tuesday, 14 Jun 2011 | 4:00 PM ET
    Ever since Bruce Jenner appeared on a Wheaties box in 1977, companies have used endorsements by top athletes to boost their sales. As a result, major sports stars routinely receive multimillion-dollar paydays for lending their names to products, and the practice has become so competitive that a player’s endorsement income can sometimes dwarf his or her salary or winnings.Click ahead to see top athletes who supplement their income with lucrative endorsement deals.

    Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.

  • Rising Costs May Price Viewers Out of DirecTV: CEO Thursday, 26 May 2011 | 3:22 PM ET

    DirecTV is facing higher content costs and intense price competition for viewers, Chief Executive Michael White told CNBC Thursday, and at some point he will have to pass along those costs to his customers, already stretched in the current economy.

  • Earnings Roundup: May 5 Thursday, 5 May 2011 | 5:06 PM ET

    What follows is a roundup of corporate earnings reports for Thursday, May 5.

  • New HBO Go App Could Boost Media Biz Monday, 2 May 2011 | 4:29 PM ET
    HBO

    Today HBO officially launched its new app, HBO Go, to allow HBO subscribers to access its content from anywhere. Ben Swinburne, Morgan Stanley's media analyst, says this could be a win-win-win — helping Time Warner grow its subscriber base, enabling cable and satellite TV companies to hold on to their subscribers, and giving consumers more access to content.