Europe closed sharply up on Tuesday, as sentiment was lifted by positive U.S. trade, and strong gains from banks, insurers and retailers.
Europe's highest court upholds tough EU law on standardising cigarette packaging and banning advertising of e-cigarettes.
European stocks ended trade in the red, amid weak sentiment across the globe, as a sharp decline in mining stocks weighed on the wider benchmarks.
European stocks ended sharply lower on Thursday, as bank and commodity stocks sold off and investors remained jittery over the global economy's health.
An adviser to Europe's highest court said an EU law on cigarettes was valid, rebuffing a challenge from British American Tobacco.
Europe traded sharply lower on Wednesday as investors awaited the minutes of the Fed's meeting last month and oil prices tumbled.
European stock markets ended sharply higher Wednesday after hints that Greece may have edge closer to finalizing a deal with its euro zone creditors.
European equities closed mostly higher on Wednesday as investors reacted to a slew of earnings reports and data, as the euro rallied against the dollar.
Imperial Tobacco's underlying net revenue took a 3 percent hit in its growth markets due to instability in Iraq in the 6 months to March.
The Federal Trade Commission is considering allowing a merger between Reynolds American and Lorillard, the Wall Street Journal reported.
British politicians are expected to approve laws to enforce plain, standardized packaging for cigarettes.
European equities ended higher on Thursday as investors cheering a peace deal agreed between Ukraine and Russia.
European equities ticked higher on Friday after a strong U.S. jobs data, while Greece's talks with Germany were met with mixed success.
Susan Cameron is confident regulators will allow the tobacco giant to acquire Lorillard for $24.7 billion.
Worldwide merger and acquisition activity has reached $2 trillion so far this year, up 75 percent from last year, according to Thomson Reuters data.
A huge merger between tobacco giants Reynolds American and Lorillard will see electronic cigarette leader blu go to another company.
Reynolds American's purchase of Lorillard has plenty of benefits for the rival U.S. firms, but the real winner is British American Tobacco.
Reynolds American on Tuesday announced plans to acquire Lorillard in a deal the company valued at $27.4 billion.
European shares ended the day flat, as traders shrugged off some concerns about the condition of Portugal's banking sector.
Sources told CNBC that a Lorillard and Reynolds American merger is weeks away, although the companies have not fully negotiated terms.