Wal-Mart released its second annual Chosen by Kids Top 20 Toys List, which includes "Frozen" products and a cell phone case maker.» Read More
The country’s biggest toy fair is now underway in New York, and Mattel CEO Bob Eckert joined CNBC's Sue Herera to discuss the toymaker’s new product line. In an era when the iPod and X-Box are as transposable to children as Barbie and Ken once were, toymakers are scurrying to reinvent the toy to better reflect what kids really want.
Strong sales of Barbie products helped toy maker Mattel report a fourth-quarter profit well ahead of the prior year's earnings and analysts' expectations.
Posh FAO Schwarz in Manhattan is jammed with shoppers -- but CNBC's Margaret Brennan says big-box stores like Wal-Mart grab some 57% of all toy sales.