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Mattel Inc

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  • Chipping Away Wednesday, 14 Feb 2007 | 10:26 AM ET

    With MP3 players and video games eating into sales, toymakers are embracing technology, saying "if you can't beat 'em, join 'em." That strategy will be on display at the American International Toy Fair Show in New York starting Sunday.

  • Mattel

    The country’s biggest toy fair is now underway in New York, and Mattel CEO Bob Eckert joined CNBC's Sue Herera to discuss the toymaker’s new product line. In an era when the iPod and X-Box are as transposable to children as Barbie and Ken once were, toymakers are scurrying to reinvent the toy to better reflect what kids really want.  

  • Mattel Tops Forecasts, Helped by Strong Barbie Sales Monday, 29 Jan 2007 | 2:24 PM ET

    Strong sales of Barbie products helped toy maker Mattel report a fourth-quarter profit well ahead of the prior year's earnings and analysts' expectations.

  • Toy Sales: Big Boxes, Low Prices Rule Tuesday, 19 Dec 2006 | 1:36 PM ET

    Posh FAO Schwarz in Manhattan is jammed with shoppers -- but CNBC's Margaret Brennan says big-box stores like Wal-Mart grab some 57% of all toy sales.