The founder of airline EasyJet, has expanded his horizons to open a discount food store, where U.K. customers can buy food products for super cheap.
European equities gained on Tuesday, despite continued wariness surrounding low oil prices and China's economic slowdown.
Only one of the U.K's biggest retailers gained market share in the ultra-competitive Christmas period, according to the latest industry figures.
European stocks finished in negative territory on Friday, in what has been a turbulent week for markets.
European equities finished lower on Wednesday as investors fretted over renewed weakness in global commodity markets.
European equities finished sharply higher on Tuesday, as investors cheered a recovery in oil prices and positive data from the autos sector.
Online retailer Amazon has stepped up the pressure on Britain's traditional supermarkets with the nationwide launch on Friday of a packaged groceries offer.
European equities finished higher, despite a speech by the European Central Bank disappointing market watchers.
European equities ended mixed Wednesday, with a rally in mining and oil stocks boosting sentiment.
European stocks closed mixed to lower on Thursday, as start-of-quarter enthusiasm petered out among investors and telecom stocks weighed on investor sentiment.
European stocks finished sharply higher Wednesday as equity markets rallied globally at the end of a torrid month.
Supermarket says its full-year profit was set to exceed analysts' average forecast, despite posting a seventh straight quarter of falling sales.
European equities closed higher on Wednesday, ending a six-day downward trend, on hopes of further assistance for Greece.
European equities closed flat on Thursday, as investors reacted to earnings and banking news.
Annual profit at Britain's fourth biggest grocer Morrisons slumped 52 percent to an eight-year low, damaged by a strategic decision to slash prices.
The former group treasurer and head of tax at WM Morrison Supermarkets has been sentenced to 12 months in jail for insider trading.
European equities closed sharply higher on Tuesday, with a surge in retail stocks helping to boost investor sentiment.
An escalating price war between the U.K.'s largest supermarkets means that the price of milk is now cheaper than bottled water, research shows.
Morrisons said its chief executive would step down after the firm posted the worst Christmas performance of Britain's listed supermarkets.
European stocks surged to close almost 3 percent higher after ECB chief Draghi reiterated the central bank was ready to start "full-blown" QE.