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  • Futures Drift After Previous Day's Rally Tuesday, 29 Sep 2009 | 7:41 AM ET

    Futures indicated a very slight negative open for Wall Street on Tuesday as trade remained subdued after Monday's M&A-inspired rally.

  • Wall Street traders

    Wall Street will quickly shift its focus to corporate earnings news once the books are closed on the third quarter this week.

  • Take Your Position: Nike Monday, 28 Sep 2009 | 5:42 PM ET

    How are traders gaming Nike ahead of earnings on Tuesday after the bell?

  • Nike Earnings: Can It Still Meet the Street? Monday, 28 Sep 2009 | 2:15 PM ET
    nike_logo_new.jpg

    Nike is scheduled to report earnings for its fiscal first quarter on Tuesday after the market closes. The following is a summary of key developments and analyst opinion related to the period.

  • Halftime Report: Trading In Wake Of Mega-Deal Monday Monday, 28 Sep 2009 | 12:58 PM ET

    How should you put money to work in the wake of this uptick in M&A?

  • Week Ahead: Bulls and Bears Fight Over October  Friday, 25 Sep 2009 | 8:08 PM ET
    Traders at the New York Stock Exchange

    October could bring some rock and roll back to the stock market. "It's been a good run so far, so we should expect some kind of turbulence," said J.P. Morgan chief equities strategist Thomas Lee.

  • Next Week’s Do-or-Die Metric: Jobs Friday, 25 Sep 2009 | 7:30 PM ET

    Everything depends on the Oct. 2 number, Cramer says. But there are a few other reports worth watching, too.

  • Halftime Report: Is Goldman Drop A Market Omen? Friday, 25 Sep 2009 | 1:29 PM ET

    The traders are closely watching action in Goldman Sachs after the financial bellwether rolled over and broke below $180.

  • Serena's Outburst Might Have Cost Her Thursday, 24 Sep 2009 | 12:47 PM ET
    Serena Williams

    The early read on Serena Williams' marketability following her outburst in the U.S. Open final was that she wouldn't be hurt in the endorsement world. None of her sponsors - Nike, Gatorade and Kraft  - dropped her and one endorsement, signed before the Open, was even announced in the days after she was criticized for her behavior.

  • Smart Ball Test: A New Way To Measure Ball Handling Friday, 11 Sep 2009 | 3:28 PM ET
    Ball Chip - captures how the ball moves.

    Measured training programs have become a nice cottage industry for the youth sports business. We’ve been impressed with SPARQ, which Nike aligned with, and the skill tests that they’ve done across the country in a variety of sports. Under Armour has done similar combines, well aware of the great branding opportunity that comes with grassroots training complete with athlete scoring.

  • Michael Jordan First Athlete To $1 Billion Friday, 11 Sep 2009 | 10:53 AM ET
    Air Jordan

    There’s been much talk about the first billion dollar athlete. Tiger Woods is supposedly on track to reach $1 billion next year, though his agent Mark Steinberg told us he doesn’t keep an official tally anywhere. And many mention LeBron James as the guy who is most likely to follow Woods.

  • Former Tennis Prodigy Young Is Getting Old Monday, 31 Aug 2009 | 6:27 PM ET

    Five years ago, ESPN dispatched me to Lexington, Ky., to see this 15-year-old tennis prodigy named Donald Young, the kid who no one could beat. Today, five years and three weeks later, I'm among the throng of reporters at the US Open, most writing the "Death of A Prodigy" story.

  • Taking On The World's No. 2 Monday, 31 Aug 2009 | 12:27 PM ET

    Last week, I went to interview Andy Murray - now the No. 2 ranked men's tennis player in the world. The topic was Fred Perry, the British clothing brand that sponsors him...After we got through with the business, I challenged Murray to get on the court with me.

  • One-On-One With Roger Federer Wednesday, 26 Aug 2009 | 3:13 PM ET

    This morning, I stopped by a regulation tennis court set up in Manhattan by Nike and talked with Roger Federer about his lack of sweat while playing, his outfits and the health of the game.

  • Blake & Fila Go Where No Brand Has Gone Before Friday, 21 Aug 2009 | 1:54 PM ET
    Thomas Reynolds Ad

    When James Blake takes the court at the US Open in a couple weeks, he’ll be wearing his new Fila line. But unlike any athlete before him, the logo doesn’t spell out his initials or show a symbolic silhouette.

  • 080514_whats_buffett_buying.jpg

    Warren Buffett's Berkshire Hathaway was doing more selling than buying of stocks during the second quarter, but there is one new holding: New Jersey-based medical technology company Becton Dickinson.  Berkshire also added to its stake in Johnson & Johnson, although the holdings are still well below where they were before Buffett sold over 33 million shares last fall.

  • How Much Is LeBron Worth To Nike? Tuesday, 11 Aug 2009 | 3:39 PM ET
    NIKE Air Max LeBron VII

    Last week in Akron, when LeBron James unveiled the Air Zoom LeBron VII, he expressed his happiness with his decision to sign with Nike in May 2003.

  • Pops & Drops: Nike, Exxon... Friday, 31 Jul 2009 | 5:46 PM ET

    Following are the week’s biggest winners and losers. Find out why shares of Nike and American Superconductor popped while Exxon Mobil and Pfizer dropped.

  • Your First Move For Thursday July 30th Wednesday, 29 Jul 2009 | 6:33 PM ET

    Here's our Fast Money Final Trade. Our gang gives you tomorrow's best trades, right now!

  • Gortat Won't Be Wearing New Reeboks Next Year Monday, 27 Jul 2009 | 3:35 PM ET
    Marcin Gortat

    The odds of Marcin Gortat wearing Reebok shoes next year have seriously decreased. That’s because Reebok won’t be providing the Orlando Magic backup center with free shoes anymore.