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  • NFL Draft: Was It "Blind Sided" By A Sports Book? Monday, 28 Apr 2008 | 10:08 AM ET
    "The Blind Side" by Michael Lewis

    Some people say Michael Lewis’ book “Moneyball” changed the way general managers think about baseball. Well, Lewis has probably done it again – this time in football – with his book “The Blind Side.” And this weekend’s NFL Draft could have proven exactly that.

  • Cramer makes the call on viewers' favorite stocks.

  • Nike's Earth Day Spokesman: Steve Nash Tuesday, 22 Apr 2008 | 3:49 PM ET
    Steve Nash

    Earth Day: And there is no athlete more perfect for this day for Steve Nash. The guy has endorsement deals with Arizona Power Company, Canadian Company BC Hydro (a hydroelectric utility), Energy Innovations (renewable energy) and drives a Lexus Hybrid! He also has a big endorsement deal with Nike -- which today is re-releasing Steve Nash's Trash Talk shoe in limited quantities.

  • Parker Signs With Adidas and Gatorade Tuesday, 22 Apr 2008 | 10:46 AM ET

    Former University of Tennessee standout and WNBA top draft pick Candace Parker has signed her first two endorsement deals, CNBC has learned.

  • Well Worn Works For Apparel Industry Friday, 18 Apr 2008 | 1:50 PM ET

    Shoes made from old tires, fleeces made from recycled plastic and organic cotton shirts -- they’re all part of an eco-friendly fashion movement that is gaining momentum.

  • Wachovia Gets A "Double Bogey" With Tiger's Surgery Wednesday, 16 Apr 2008 | 12:18 PM ET
    A Wachovia branch bank.

    So many sports fans were shocked last night to find out that Tiger Woods had arthroscopic surgery on his left knee. And that left me with trying to figure out who was the big financial loser in all of this.

  • Nike: They Really "Won" The Masters Tuesday, 15 Apr 2008 | 5:04 PM ET

    So Tiger Woods didn't win the Masters, but at least Nike did. With Trevor Immelman coming in first, Woods coming in second and Stewart Cink finishing in third, the Swoosh took the top three spots this weekend and dominated the CBS broadcast.

  • Under Armour

    In the cross training war between Nike and Under Armour, I gave the early edge to Nike. Why? Well, I liked Nike's commercial a little bit better and I thought that Under Armour's decision to run their spot during the Super Bowl was the wrong one.

  • Candace Parker: Will SHE Be The WNBA's Marketing Star? Tuesday, 15 Apr 2008 | 10:28 AM ET

    Cheryl Miller was before her time. Rebecca Lobo was too tall. Lisa Leslie was missing that flash. To date, no professional women's basketball player has been able to be a marketable icon: a true commercial star with an identifiable logo on a pair of shoes and a player who does something more than sell a bunch of college and WNBA jerseys.

  • Are You Diversified?: PEP, JCI, XOM, JNJ, NKE and More Monday, 14 Apr 2008 | 11:02 AM ET

    Find out if these viewers are investing according to Mad Money's most important rule.

  • Kobe Bryant On Olympic Protests Tuesday, 8 Apr 2008 | 12:23 PM ET
    Kobe Bryant

    We're reporting all day from Nike's Olympic Innovation Summit in Beaverton, Oregon. Tomorrow on Squawk Box we will bring you an exclusive one on one sitdown with Los Angeles Lakers guard Kobe Bryant on the new Hyperdunk shoe, which Bryant will wear at the Olympics.

  • Nike's Olympic Innovation Summit Monday, 7 Apr 2008 | 3:17 PM ET

    We've been reporting all day from Nike's Olympic Innovation Summit in Beaverton, Oregon. Check out our rundown of their most interesting shoes and check out our interview with Charlie Denson.

  • Derrick Rose might not have been happy when he heard that he would be forced to pick a college for a year as part of being the second class to endure the NBA's new 19-year-old draft rule. But we here at CNBC SportsBiz have calculated that Derrick Rose will be gratified to know that his one year at the University of Memphis was probably worth at least $10 Million...

  • Under Armour

    Sentimental people might have been hoping for Davidson to pull out the upset last night, but CBS really wanted to Kansas. Why? Because Cinderellas don't draw. We have the proof.

  • Nittany Lion Fund Pitches Cramer Wednesday, 26 Mar 2008 | 6:57 PM ET

    This student investment club manages millions and beats the market every year. But do they have what it takes to get their stocks blessed by the King of Cramerica?

  • Winners: 1. Stephen Curry: After scoring 40 against Gonzaga and 30 against Georgetown, total non-shaver Stephen Curry has his Davidson Wildcats in the Sweet 16. He has the perfect Cinderella story.

  • Financials Lead Rally; Dow Gains 3.4% on Week Thursday, 20 Mar 2008 | 6:17 PM ET

    Stocks closed higher Thursday, boosted by a late-breaking Federal Reserve announcement, a better-than-expected regional manufacturing report and an upbeat analyst note on financials. Oil prices were back above $100 a barrel.

  • For the short week ending Thursday, March 20, 2008 the US Markets ended up. Market moving events include the JP Morgan Chase takeover of Bear Stearns and a Fed rate cut of 75 basis points. The Dow gained 420 points on Tuesday, only to give back 293 points the next day. A rally today kept the Dow, S&P, and NASDAQ up 3.43%, 3.21%, and 2.06% for the week, their best performance in 7 weeks. Next week, the markets will watch for the economic data including Durable Goods, GDP, and Personal Income numbers. Earnings from Lennar (LEN) will give another read on the housing sector.

  • Four years ago, I was going through the uniform rosters of all the NCAA Tournament teams and I found “Sports Belle” next to then No. 1 seed St. Joseph’s. I had never heard of this company. So I called them up. And found out the team that had just finished a perfect regular season was paying to wear the jerseys and shorts from this small manufacturer out of Knoxville, Tenn.

  • Philly Fed Report Buoys Stocks; Oil Over $100 Thursday, 20 Mar 2008 | 11:42 AM ET

    Stocks turned sharply higher Thursday after a closely-watched regional manufacturing report came in better than expected. Commodity prices continued to recede.

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