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  • Why Nike Might Not Be Affected By Tiger Tuesday, 15 Dec 2009 | 1:25 PM ET

    With its top spokesman out on an “indefinite break,” the thinking is that Nike Golf’s $650 million business could take a massive hit. But industry insiders said that, contrary to reported anecdotal evidence, Tiger Woods’ absence –- however long it is -- likely won’t make that much of a difference to sales.

  • Tiger Woods

    Tiger Woods has just made life a whole lot tougher for athletes looking to score big deals to pitch a company's products or services.

  • Beware of Emerging Market Bubble: Strategist Monday, 14 Dec 2009 | 11:44 AM ET

    Many investors have been piling their money into the emerging markets, but is this the right move? Brian Belski, chief investment strategist at Oppenheimer, and Ronald Weiner, president and CEO of RDM Financial Group, shared their market outlooks and investment strategies.

  • Will Tiger Lose Any More Deals? Monday, 14 Dec 2009 | 3:12 AM ET
    Tiger Woods Accenture Ad with the headline "The Road to Performance Isn't Always Paved".

    As you've heard by now, Tiger Woods lost his first endorsement deal on Sunday night as global consulting company Accenture announced their deal with Woods had been immediately terminated.

  • Cramer: Watch Best Buy Earnings on Wednesday Friday, 11 Dec 2009 | 6:53 PM ET

    Plus, get Mad Money’s stock-by-stock Game Plan for the coming week, including  Boeing, Nike, Apple and more.

  • Toxic Tiger? Friday, 11 Dec 2009 | 3:30 PM ET
    woods_tiger_squint_bitbottomlip_200.jpg

    As the PGA tells our Darren Rovell that his Tiger's troubles have nothing to do with the fact that he's not pictured on their website at the moment, and as some official sponsors might be debating where to go from here, many marketing executives consider Tiger toxic.

  • Bookmaker Takes Bets On Tiger’s Endorsements Friday, 11 Dec 2009 | 1:37 PM ET
    woods_tiger_sad3_200.jpg

    Irish bookmaker Paddy Power is taking bets on which company, if any, will cut its endorsement ties with Tiger Woods.

  • Investors Expect This Sports Apparel Firm to Drop Wednesday, 9 Dec 2009 | 2:13 PM ET

    Lululemon Athletica reports earnings after the bell today, and investors are positioning for a potential drop.

  • Bryant, Nike Turn Heads Again, Hopefully Not Ankles Wednesday, 9 Dec 2009 | 11:14 AM ET
    Bryant_kobe_sneaker09b_150.jpg

    Kobe Bryant is once again a marketing star. Look no further than the next edition of his latest Nike shoe called the Zoom Kobe V, which launches in China on Jan. 1 and in the United States on Jan. 16.

  • Tamminen: What Do 100-Year-Old Grandmas Worry About? Tuesday, 8 Dec 2009 | 1:18 PM ET
    Advertisement in Copenhagen Airport

    My wife’s grandmother, Sadie, will turn 103 next month. Of all the things that might concern or interest her, she lay awake the other night worried that world leaders won’t solve the climate crisis before its too late.

  • Public Starting To Tire Of Tiger Stories? Monday, 7 Dec 2009 | 3:32 PM ET
    Tiger Woods

    In the eleven days since Tiger Woods had his accident, news surrounding the world’s No. 1 golfer has lit up the Internet. The gossip sites went back and forth to scoop each other on the latest and there was apparently an insatiable desire to hear and read more. But there are now early indications that the overall interest in every twist and turn of the Woods story is dying down.

  • The Golf Trade Friday, 4 Dec 2009 | 5:43 PM ET

    Tiger Woods has been getting a lot of attention lately, but there's a big wide world of golf. What's the trade?

  • Insider Responds To Tiger's New Statement Wednesday, 2 Dec 2009 | 12:37 PM ET
    Tiger Woods

    There are hundreds of crisis managers and sports marketers giving their take on Tiger Woods. Instead of talking to whoever comes into my e-mail box, I got in touch with the biggest insider I could find who could freely talk about Tiger.

  • An Open Letter to Tiger Woods Tuesday, 1 Dec 2009 | 3:55 PM ET

    Fess up, Tiger. If you don’t, the tabloids are gonna kill ya...Stonewalling, when even whispers of marital infidelity are involved, just doesn’t pay.

  • Tiger Ads Continue To Run Today Monday, 30 Nov 2009 | 10:21 AM ET
    TAG Heuer "What are you made of?" ad featuring Tiger Woods

    In what could be read as a sign that Tiger Woods is unaffected in the endorsement world by his accident this weekend, two of Woods’ sponsors have ads in two different national papers today.

  • Tiger Woods Wants to Protect Family Privacy: Agent Monday, 30 Nov 2009 | 3:09 AM ET

    "Although Tiger realizes that there is a great deal of public curiosity, it has been conveyed to FHP that he simply has nothing more to add and wishes to protect the privacy of his family," Mark Steinberg, senior vice president and global managing director of golf for IMG, told CNBC.

  • In what appears to be a bet consumers will stick with discount retailers even after the economy rebounds, Warren Buffett's Berkshire Hathaway increased its Wal-Mart holdings by almost 90 percent during the summer.  It added almost 18 million shares, currently worth almost $1 billion, in the third quarter.

  • Michelle Wie Wins, Now What? Monday, 16 Nov 2009 | 9:36 AM ET
    wie_michelle_win_200.jpg

    In October 2005, Michelle Wie was the talk of the world. This teenage golfer would not only beat the women, she would one day beat the men, we were told.

  • The Breakdown: LeBron To Change To No. 6? Friday, 13 Nov 2009 | 12:19 PM ET
    LeBron James

    Last night, after the Cleveland Cavaliers beat the Miami Heat, LeBron James said he was planning to switch his number from 23 to 6, out of respect for Michael Jordan, who happened to be sitting courtside for the game.

  • What Matters Most on The Floor Thursday, 12 Nov 2009 | 2:00 PM ET

    For the third day, stocks are drifting around. What matters is strength in the dollar and inventory builds in crude oil, both of which are pressuring stocks.