Here’s the number one question I always get: Who’s the best endorser in sports? And the right answer is, there isn’t one. What people have to remember is that endorsements are a partnership and if the product doesn’t make sense with the athlete, then it doesn’t work. There’s also an economic threshold to endorsements that is never talked about. Athletes can affect purchasing decision, but only to a certain extent.
Many of you know of Allison Stokke by now. She's the 18-year-old high school pole vaulter who became an Internet phelnomenon after Matt Ufford at the popular blog With Leather. posted her picture. Today, this high schooler has 840,000 Google hits -- the "Alison" Stokke misspelling has 16,500 hits! -- and of course a "Allison Stokke Fans" MySpace page.
The man they call "The Duck," Angel Cabrera, was one of two players who finished under par after the first round of the U.S. Open on Thursday. But oddsmakers didn't respect the 37-year-old, who had a previous U.S. Open high of a seventh place finish in 2001 and missed three of seven cuts in PGA Tour events this year. That's why on Friday morning, if you had a hunch for Cabrera, you could have dropped $100 to won north of $2,500 on Sunday. Wanted to wait until Sunday morning?
It’s Skee-Daddy Day in Cramerica. So in honor of family investment teams across the land, Mad Money hosted a live studio audience for today’s show. In typical fashion, Cramer spent a lot of time talking to the fans, from celebrities to Home Gamers. Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.
A couple years ago, I was all about Mitchell & Ness retro jerseys. So I bought a couple at north of $200. Then I realized that there is so much great stuff on eBay. Game used stuff. One-of-a-kind. And, that it’s so much better of a conversation piece to walk around with real jerseys with random guys names on the back. How great is this Chicago White Sox red zipper front jersey.
Kudos to the Orlando Magic who told me today that they are willing to refund the money paid by any of the 200 season ticket holders, who bought seats after Billy Donovan was hired as head coach. Orlando Magic spokesman Joel Glass said that the team was in the process of contacting each of the new season ticket holders one by one. "So far we've had some people who said they are going to stick with us and others have said they will wait until free agency," said Glass, who noted that he didn't know of anyone who elected to cancel.
Imagine this. You live in the Orlando area and you’ve been thinking about buying tickets for some time. Late last week, you hear that University of Florida coach Billy Donovan is coming to coach the team. So you plunk down $3,600 for two seats for two seats behind the basket. Then, Donovan reverses course. What do you do? You might ask for a refund. The question is, would you get it? You might immediately say “Yes.”
Wherever Kobe Bryant is playing, he'll be wearing Nikes. Sources are telling CNBC that Nike has re-signed the guard to a multi-year extension. The exact length of the deal and the terms are unknown. It is also not clear whether Bryant's contract would vary depending on the market in which he is playing.
LeBron James one of the most marketable guys in all of sports and has a chance to be the league’s most marketable player -- hands down -- if he wins a championship with the Cleveland Cavaliers this month. But James is not a slam dunk for the companies he is working for at this point and I believe most of that fault lies with the companies who have signed him.
The 2008 Olympic games are in Beijing. The city alone is investing nearly $40 billion to put on China's best public face to the world. From subways to stadiums, water treatment projects to wireless systems, companies around the world are landing big contracts to help China make the best of its coming-out party. But one big question remains…is China actually fixing its problems - or just sweeping them under the rug until the world looks away?
Kevin Divney, Chief Investment Officer for Putnam New Opportunities Fund, told CNBC’s “Squawk Box” that consumer spending may not be cyclical. If so, that could smooth out the bumps in market performance and suggests the current rally will continue.
Before the shoe drops -- as in if Kevin Durant, the potential number one NBA draft pick, picks Nike or adidas -- we've learned that Durant has signed an endorsement deal with Upper Deck. The sports card and memorabilia company will market Durant in all of its 2007-08 products, and on its packaging, and will unveil a line of autographed Upper Deck Authenticated items.
I was opening up my packs of Donruss' Score Select and I pulled this card. I was excited about who the player was, but I was really angry when I looked at this signature.I guess about 10 years ago, card companies started inserting signature cards in packs, but I have to tell you over the past couple years, the signatures have gotten worse and worse. I don't blame the card companies. They send these athletes a sheet of stickers to sign and in the end, the athletes just get lazy.
Adidas, the maker of athletic apparel and sporting goods, said Tuesday its net profit fell 11% in the first quarter as marketing costs related to the Reebok brand and the comparison with last year's World Cup cut into profits.
Hope swings eternal on golf courses around the country.
Despite Brady Quinn's drop to No. 22 in Saturday's NFL Draft, Quinn's CAA marketer Howard Skall insists that Cleveland taking him was the best marketing situation. "From a marketing standpoint, I can't imagine he'd be more marketable if he was taken at number nine at Miami," Skall said. "Cleveland is definitely the best place for him, being that he grew up a Browns fan and has a chance to lead that team back to glory."This is the first paragraph/short story.
It's really hard to do this, but I feel like I have to throw an educated number out there. Brady Quinn lost $17 million on Saturday as a result of being taken by Cleveland with the No. 22 pick instead of being taken by the Browns at the No. 3 slot that everyone else thought he would be taken at.