Collette Wixom is saving for her four-year-old son's college tuition by featuring him in branded attire on social media, with a following of 175,000.» Read More
My report last night about Nikes exiting the swim business came without the company's public confirmation. A few minutes ago, company spokesman Dean Stoyer confirmed the news in a statement:
Stocks opened lower Monday as Friday's euphoria cooled with investors realizing that financial woes could go on for quite some time and a fresh wave of new developments emerged.
Minutes after Microsoft's news to launch another $40 billion stock buyback and raise its dividend by 18 percent, Hewlett-Packard and Nike both announced major new buybacks of their own. And all of this may serve as a clarion call to other cash rich tech companies to start sharing their wealth.
In a somewhat surprising move, Nike has pulled out of the Olympic swimwear market.Sources told CNBC that, last week, officials with the world's largest shoe and apparel maker told college swim coaches who they have contracts with, that the company would no longer be developing the latest and greatest for championship swimmers.
Plus, have we hit a bottom in financials? What banks are worth buying?
Ana Ivanovic is certainly a very good tennis player and she's a gorgeous woman. Having risen to No. 1 at one point this year after winning the French Open, her first Grand Slam victory, Ivanovic's marketing power is on the rise.
Last night, Serena Williams won the U.S. Open title with a victory over Jelena Jankovic. With that, most Americans will now forget about watching tennis for another three months. But when women's tennis comes back in 2009, WTA CEO Larry Scott is changing up a whole lot of things.
Today, we were live from Gillette Stadium in Foxborough, Mass., with Patriots owner Bob Kraft co-hosting the show. NFL commissioner Roger Goodell stopped by to talk about the state of the league.
With football season getting underway Doctor Jon and Brother Pete recommend some plays. Don’t drop the ball!
Mardy Fish will play Rafael Nadal in the quarterfinals of the U.S. Open Wednesday. On the surface, it's the story of the world's No. 1 against an American player whose having his greatest run at his hometown slam. But dig a little deeper and you'll find a more intriguing business story.
For years, the NCAA has turned a blind eye to the fact that its member institutions give the Nikes, Adidases and Under Armours of the world specific numbers that match up to their best players. Here's a list of the players who should be getting paid.
The Dow rose sharply on Thursday after the government reported the economy grew at a surprisingly robust clip in the second quarter and oil prices eased.
Cramer goes one-on-one BMXer Donny Robinson.
I'm sure you've heard by now that the LPGA is requiring players to be proficient in English by next year or risk losing their tour status. The move has been called "unsportsmanlike," "un-American" and even racist, but the question that hasn't really been answered is: exactly how good is it for business?
I talked to Nike's brand president Charlie Denson about Nike's participation in the Beijing Olympics and how it's fared in sponsoring the likes of basketball player Kobe Bryant and hurdler Liu Xiang.
Usain Bolt is the world record holder in the 100 and 200 meters. Being the first guy to win Olympic gold in both since Carl Lewis did it in 1984 is a big deal. But the name "Bolt" is marketing gold. Know a better one? Tell me!
Michael Phelps showed up to the Bud party here in Beijing last night wearing a Lacoste shirt and a Lacoste hat. How about it, readers -- Take my poll: Should he ONLY wear his sponsors' togs??
Today, at a news conference announcing that Michael Phelps would be in London for the closing ceremony -- with a Visa handoff event to the 2012 games -- I had a chance to catch up with the swimming superstar.
We've focused on names like Lopez Lomong, Tyson Gay and Bernard Lagat. But Monday night, Walter Dix still has the opportunity to be the only member of the U.S. track and field team to pick up three medals. I sat down with his agent, Kimberly N. Holland of Icon Management, this morning.
Despite the disappointment of one of their biggest endorsers, Nike will salute hurt Chinese hurdler Liu Xiang tomorrow -- instead of hoping that he'll disappear.