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  • What is A-Rod's Real Marketing Potential? Monday, 21 Jul 2008 | 10:28 PM ET

    When Wall Street Journal reporter Matt Futterman wrote tonight that the William Morris Company will now be representing Alex Rodriguez, my reaction was one of disinterest.

  • In recent days, three new commercials have come out. Nike's commercial is more of a passion play than a product play. The other two, Reebok and Under Armour are all about pushing product. Watch all three of the commercials and then vote on the bottom which one you like best.

  • NBA Rookies Sized Up for Shoe Contracts Friday, 18 Jul 2008 | 4:45 PM ET

    The NBA Draft was three weeks ago and Derrick Rose and Michael Beasley still haven’t signed with a shoe company. In the summer league games, Rose wore both Nike and adidas. Beasley wore Jordans. But none of the brands have confirmed that either of them have signed.

  • Josh Hamilton: Will The Endorsement Deals Come Now? Tuesday, 15 Jul 2008 | 11:39 AM ET
    Josh Hamilton, Texas Rangers

    Everyone knows Josh Hamilton's story by now. Top draft pick gets into a car accident, can't play baseball and turns to alcohol and cocaine. Now, he's in the midst of what could be called one of the greatest life comebacks of all time.

  • Your First Move For Tuesday July 15th Monday, 14 Jul 2008 | 6:44 PM ET

    Here's our Fast Money Final Trade. Our gang gives you tomorrow's best trades, right now!

  • Cramer calls in Thursday's Lightning Round: SWC, ETN, BQI, FGP, UA, CRM, MOT, CGV, UPS, RMBS

  • Nike Scores Big "Ad In" Win At Wimbledon Tuesday, 8 Jul 2008 | 2:04 PM ET

    Federer’s swooshes accounted for 13 minutes and 3 seconds worth of time and Nadal’s swooshes were seen for 22 minutes and 20 seconds, Wright said. That’s not to mention the ridiculous exposure that Nike got on the cover of all the major papers and on broadcasts other than the NBC broadcast of the match.

  • Web Extra: The Tennis Set Monday, 7 Jul 2008 | 6:53 PM ET

    It was a defining moment for Nadal, but in Monday’s Web Extra the traders reveal whether Wimbledon is also a win for Nike. But first their latest BUD trade.

  • A And C-Rod's Pre-Nup: Is It Legally Valid? Monday, 7 Jul 2008 | 11:34 AM ET
    A-Rod and C-Rod

    I’ve been paging through this short divorce filing by Cynthia Rodriguez, which was filed this morning in Miami. It’s all the standard stuff: custody of the children, child support, life and health insurance and property of their Coral Gables residence and everything in it.

  • Anyone who reads this blog knows that sports is quite a business. And that's why we appreciate the little things so much. Take a look at this photo of the USA Basketball Team provided by Nike in a news release about the company's new Olympic jerseys.

  • Nike “Air McFlys” Finally Hit Store Shelves Wednesday, 2 Jul 2008 | 10:23 AM ET
    Nike Hyperdunk sneaker

    The “Back to the Future” movie franchise, which produced three movies from 1985 to 1990, generated an impressive $935 million in gross box office receipts. Nike will be releasing their new Hyperdunk in a teal version to make it look like the “Air McFlys.” Shoe collector shop Undefeated in Santa Monica will get first dibs as they’ll sell less than 100 pairs today.

  • Sudden Death: Nike, Corning and More Monday, 30 Jun 2008 | 6:28 PM ET

    It's a booyah-free zone. There goes Swifty!

  • The Week in Review: Bears on the Prowl Saturday, 28 Jun 2008 | 3:01 PM ET

    By anyone's reckoning, it was a rough week.  Crude oil continued its relentless climb; banks and brokerages gave hints of more discouraging news; government data pointed to a weak economy; even strong companies like Nike, Oracle, and Research In Motion issued cautious guidance; and Federal Reserve policymakers, widely perceived as powerless to help, left interest rates unchanged.  But all week, even through the worst of the market's sell-offs, CNBC guests offered

  • The Fast Money Misfires – Friday June 27th Friday, 27 Jun 2008 | 6:41 PM ET

    Sometimes a stock is hot and other time it just burns. Following are the Fast Money misfires.

  • Pops & Drops: Anheuser-Busch, Boeing... Friday, 27 Jun 2008 | 6:27 PM ET

    Following are the week’s biggest winners and losers. Find out why shares of Anheuser-Busch and Exxon Mobil popped while Boeing and Yahoo! dropped.

  • Sell Block: Retail Cannot Be Bought Thursday, 26 Jun 2008 | 6:49 PM ET

    Until these companies start closing down stores, Cramer says sell, sell, sell.

  • Dealing With a Decimated Dow Thursday, 26 Jun 2008 | 6:30 PM ET

    Cramer offers his plan of action to handle a 358-point decline.

  • Dow Plunges To New 2008 Low Thursday, 26 Jun 2008 | 5:44 PM ET

    Who needs theme park thrill rides when you’ve got Wall Street. The Dow tumbled by 358 points after oil climbed to $140 for the first time ever. What's the "Word on the Street?"

  • sCredit Suisse building sign

    Credit Suisse is out today with a "fat" report on obesity. Nearly 200 pages. But besides its size, the research also stands out as one of the most unique pieces of Wall Street analysis I've ever seen.

  • O.J. Mayo Signs With Nike Thursday, 26 Jun 2008 | 11:36 AM ET
    OJ Mayo

    O.J. Mayo’s marketing agent Maverick Carter, CEO of LRMR Marketing, confirmed this morning that Mayo has signed a four-year deal with Nike.