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  • Bookmaker Takes Bets On Tiger’s Endorsements Friday, 11 Dec 2009 | 1:37 PM ET
    woods_tiger_sad3_200.jpg

    Irish bookmaker Paddy Power is taking bets on which company, if any, will cut its endorsement ties with Tiger Woods.

  • Investors Expect This Sports Apparel Firm to Drop Wednesday, 9 Dec 2009 | 2:13 PM ET

    Lululemon Athletica reports earnings after the bell today, and investors are positioning for a potential drop.

  • Bryant, Nike Turn Heads Again, Hopefully Not Ankles Wednesday, 9 Dec 2009 | 11:14 AM ET
    Bryant_kobe_sneaker09b_150.jpg

    Kobe Bryant is once again a marketing star. Look no further than the next edition of his latest Nike shoe called the Zoom Kobe V, which launches in China on Jan. 1 and in the United States on Jan. 16.

  • Tamminen: What Do 100-Year-Old Grandmas Worry About? Tuesday, 8 Dec 2009 | 1:18 PM ET
    Advertisement in Copenhagen Airport

    My wife’s grandmother, Sadie, will turn 103 next month. Of all the things that might concern or interest her, she lay awake the other night worried that world leaders won’t solve the climate crisis before its too late.

  • Public Starting To Tire Of Tiger Stories? Monday, 7 Dec 2009 | 3:32 PM ET
    Tiger Woods

    In the eleven days since Tiger Woods had his accident, news surrounding the world’s No. 1 golfer has lit up the Internet. The gossip sites went back and forth to scoop each other on the latest and there was apparently an insatiable desire to hear and read more. But there are now early indications that the overall interest in every twist and turn of the Woods story is dying down.

  • The Golf Trade Friday, 4 Dec 2009 | 5:43 PM ET

    Tiger Woods has been getting a lot of attention lately, but there's a big wide world of golf. What's the trade?

  • Insider Responds To Tiger's New Statement Wednesday, 2 Dec 2009 | 12:37 PM ET
    Tiger Woods

    There are hundreds of crisis managers and sports marketers giving their take on Tiger Woods. Instead of talking to whoever comes into my e-mail box, I got in touch with the biggest insider I could find who could freely talk about Tiger.

  • An Open Letter to Tiger Woods Tuesday, 1 Dec 2009 | 3:55 PM ET

    Fess up, Tiger. If you don’t, the tabloids are gonna kill ya...Stonewalling, when even whispers of marital infidelity are involved, just doesn’t pay.

  • Tiger Ads Continue To Run Today Monday, 30 Nov 2009 | 10:21 AM ET
    TAG Heuer "What are you made of?" ad featuring Tiger Woods

    In what could be read as a sign that Tiger Woods is unaffected in the endorsement world by his accident this weekend, two of Woods’ sponsors have ads in two different national papers today.

  • Tiger Woods Wants to Protect Family Privacy: Agent Monday, 30 Nov 2009 | 3:09 AM ET

    "Although Tiger realizes that there is a great deal of public curiosity, it has been conveyed to FHP that he simply has nothing more to add and wishes to protect the privacy of his family," Mark Steinberg, senior vice president and global managing director of golf for IMG, told CNBC.

  • In what appears to be a bet consumers will stick with discount retailers even after the economy rebounds, Warren Buffett's Berkshire Hathaway increased its Wal-Mart holdings by almost 90 percent during the summer.  It added almost 18 million shares, currently worth almost $1 billion, in the third quarter.

  • Michelle Wie Wins, Now What? Monday, 16 Nov 2009 | 9:36 AM ET
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    In October 2005, Michelle Wie was the talk of the world. This teenage golfer would not only beat the women, she would one day beat the men, we were told.

  • The Breakdown: LeBron To Change To No. 6? Friday, 13 Nov 2009 | 12:19 PM ET
    LeBron James

    Last night, after the Cleveland Cavaliers beat the Miami Heat, LeBron James said he was planning to switch his number from 23 to 6, out of respect for Michael Jordan, who happened to be sitting courtside for the game.

  • What Matters Most on The Floor Thursday, 12 Nov 2009 | 2:00 PM ET

    For the third day, stocks are drifting around. What matters is strength in the dollar and inventory builds in crude oil, both of which are pressuring stocks.

  • Adidas Out At UCF After MJ's Son Wears Jordans Wednesday, 4 Nov 2009 | 10:04 PM ET
    Original Nike Air Jordan basketball shoe

    It might be the most expensive pairs of Air Jordans ever worn. When Marcus Jordan took the floor tonight for the University of Central Florida's basketball team wearing Air Jordans, school sponsor adidas made it clear to the university that its deal with the school -- a five-year contract set to expire next June -- is now done.

  • Adidas, UCF Standoff On Jordan Could Take Some Time Thursday, 22 Oct 2009 | 3:53 PM ET

    Since we reported that adidas wasn't OK with Marcus Jordan wearing his dad's shoes while playing for UCF this year, we've learned a little bit more about the faceoff between the university and the shoe brand that has a deal with the school through 2010.

  • UGG Boots Under Armour in Kicks Contest Tuesday, 13 Oct 2009 | 9:11 PM ET
    MM_promo_Cramerica_Challenge_530x50.jpg

    The charts may say that these two stocks are the same, but the fundamentals tell a different story.

  • Karabell's 8 Hot China Plays Tuesday, 13 Oct 2009 | 6:53 PM ET

    You might have noticed an insightful article about China penned by our very own Zach Karabell in the WSJ. But you'll only find his best trading insights, right here!

  • Sales Improve-But Are They Enough? Wednesday, 7 Oct 2009 | 1:28 PM ET

    September retail sales: improving, but is it enough? September same store sales, out tomorrow, are expected to decline by 0.8 percent year over year, according to RetailMetrics.

  • How You Can Get An Endorsement Deal With Nike Tuesday, 6 Oct 2009 | 3:40 PM ET

    There's a new company called Udorse. It allows you to get paid - in cash and in product - by companies whose products you wear in pictures you tag on social media sites.