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  • Fed Meeting, Treasury Auction Will Dominate Market Sunday, 21 Jun 2009 | 10:20 AM ET
    Wall Street Traders

    The Fed meeting and a record $104 billion of Treasury auctions are the big hurdles for the market this week. Plus, weekend news that Apple chief Steve Jobs had a liver transplant will put techs in focus.

  • The Man Behind Tiger Woods Friday, 19 Jun 2009 | 3:52 PM ET
    Tiger Woods

    If you think Tiger Woods is a busy man, imagine what it's like to be his agent. For 11 years, that has been the responsibility of Mark Steinberg, who also heads up the global golf division for IMG.

  • Nike Responds To Socks Crisis, And Other Emails Wednesday, 17 Jun 2009 | 8:54 AM ET

    I told you we were contacting Nike about the ingenious idea of creating anatomically correct socks specifically shaped for right or left feet. GENIUS!

  • Bryant Is NBA's Most Marketable Again Monday, 15 Jun 2009 | 9:34 AM ET
    Kobe Bryant

    285 weeks. That’s exactly how long it took Los Angeles Lakers guard Kobe Bryant to get to become the league’s most marketable player again. Sure, it’s a subjective ranking, but it’s harder to argue with a fourth, and Shaq-less, title in Kobe’s hands.

  • Iconix Using Romo To Resurrect Starter Tuesday, 9 Jun 2009 | 12:19 PM ET
    Dallas Cowboys QB Tony Romo

    Tony Romo is one of the most marketable players in the NFL. But he doesn’t have a shoe and apparel deal with Adidas, Reebok or Nike.

  • Off The Court, Federer Is Trumped Monday, 8 Jun 2009 | 4:20 PM ET
    federer_roger1.jpg

    Roger Federer might be the greatest tennis player ever, but he’s hardly at the top of the list in the sports endorsement world.

  • WWDC 09

    This is a live blog from The Apple Worldwide Developers Conference 2009 at the Moscone West in San Francisco.

  • The Lie Of The Tiger Thursday, 4 Jun 2009 | 4:47 PM ET
    TJ Maxx Advertisement

    Times are tough. Everyone is looking for an edge. So maybe companies will start to do what discount retailer T.J. Maxx is doing: Hire lookalikes!

  • Howard Stars In New Vitaminwater Spot Thursday, 4 Jun 2009 | 9:55 AM ET
    vitamin_water_1.jpg

    Sick of hearing the Kobe vs. LeBron debate in ads by Nike and Vitaminwater, Dwight Howard, a Vitaminwater spokesman himself, called the brand's chief marketing officer Rohan Oza and told him that when the Magic made the finals he wanted his own ad.

  • In what might be a shocking move to some, Nike will continue to run commercials featuring the Kobe Bryant and LeBron James puppets.

  • Is Nadal’s Clothing Change Working? Monday, 1 Jun 2009 | 1:31 PM ET
    Nike Air CourtBallistec 1.3 Men Shoe Gry/Pink

    Earlier this year, I applauded Nike’s forcing of Rafael Nadal to change his wardrobe, reasoning that the shoe and apparel company couldn’t sell his outfits at country clubs.

  • Roddick's French Ties Make Each Win More Valuable Monday, 1 Jun 2009 | 11:27 AM ET
    Babolat Ad

    Andy Roddick might be an American tennis player, but nearly all his business interests are actually based his France.

  • 080514_whats_buffett_buying.jpg

    Even though Warren Buffett always says he likes stocks more when they're cheaper, he didn't do a lot of buying as Wall Street's major indexes fell to their bear-market lows (so far) in early March.  Berkshire Hathaway's first quarter stock portfolio snapshot shows no blockbuster buys. A few stakes did, however, get bigger during the first three months on the year.

  • Intel Points To Higher Open Tuesday, 12 May 2009 | 5:48 PM ET
    graphic_word_ofthe_street.jpg

    Comments made by Intel CEO Paul Otellini after hours could be bullish for stocks.

  • Nike Features Kobe & LeBron As Puppets Monday, 11 May 2009 | 11:00 AM ET

    Two weeks ago, we heard Nike was going to roll out these puppets of Kobe and LeBron for playoff ads. Thanks to the folks at First Cuts, we were pointed to the ad.

  • James Expected To Wear MVP Shoes Tonight Tuesday, 5 May 2009 | 12:08 PM ET
    LeBron MVP shoe

    Cleveland Cavaliers guard LeBron James is expected to wear a special version of his Nike Zoom LeBron VI shoes tonight in celebration of his MVP award.

  • $160 Nike Running Shoe Leading Industry Tuesday, 5 May 2009 | 11:33 AM ET
    Air Max 2009

    The price of Nike’s new running shoe, the Air Max 2009+ might be seen as insensitive to the times.

  • Economy Smacks Sense Into Shoe Endorsements Friday, 24 Apr 2009 | 9:07 AM ET
    nfl_logo_1.jpg

    Sports Business Journal reported this week that not one potential first round NFL draft pick has signed a shoe deal. And while those quoted cited the economy or a lack of star power, it actually has more to do with the fact that the economy has made companies like Nike and Adidas realize that most of the deals they've signed in the past just didn't make sense.

  • Goucher’s Finish: A Real Endorsement Monday, 20 Apr 2009 | 4:34 PM ET
    Boston marathon

    After an athlete wins some big event, the star thanks the sponsors, even though the company – most of the time – has absolutely nothing to do with the achievement.

  • First Look: Nike 'Butte' Naked Video Friday, 17 Apr 2009 | 10:58 AM ET

    The best Fortune 500 company in the world at viral video these days is Nike.