Top companies are making huge strides through their NCAA March Madness commercial spending.» Read More
The New York Mets are all over the Madoff client list document released last night. But the only New York Mets player on the list is Tim Teufel, who is linked to four accounts on the list.
The Madoff lists indicate that perhaps some money was lost from what many have called the best deal in the business of sports
In two years of playing college football, Texas Tech wide receiver Michael Crabtree pulled down 231 catches, amassed 3,127 and had 41 touchdowns.
A measly $81.5 million was wagered in Nevada on Super Bowl XLIII, according to the State's Gaming Control Board.
After the Super Bowl, we caught up agent Joel Segal, who represents Super Bowl MVP Santonio Holmes.
I think it's wait-and-see for Michael Phelps' sponsors, but you'll hear a lot about these morality clauses that are in endorsement contracts that allow a company to get out if their endorser messes up.
The amazing comeback tandem of Ben Roethlisberger and Santonio Holmes might have taken Steelers linebacker James Harrison out of the MVP running and a trip to Disney World, but that doesn't mean he isn't poised to cash in.
The Super Bowl is a strange beast in that it's one of the only events where there isn't a true public sale.
How do you sell a signature shoe of a player that doesn't wear it? It's a tough question to answer. But one shoe brand has been dealing with dilemma for almost three months now.
Fans who are used to showing up to the Super Bowl city on Wednesday to go to the parties will have a rude awakening in Tampa this year if they're expecting much of the same.
The world's No. 1 men's tennis player, Rafael Nadal showed up at the Australian Open wearing shorts that are showing his full knee and his top and a regular polo with sleeves - And it is being called, by some, the most controversial clothing change in all of sports.
PepsiCo calculated the amount of carbon dioxide emitted to the atmosphere for each half-gallon carton of orange juice, hoping to be able to promote supposedly low-carbon products to consumers anxious about rising global temperatures.
If there’s one guy who can benefit the most from of this Super Bowl, it’s Arizona Cardinals wide receiver Larry Fitzgerald. He’s emerging as the league’s best receiver, but only has three deals in Nike, EAS and Alltel.
Andre Agassi’s credentials are impressive - 8 grand slams, an Olympic gold medal and a permanent place in sports fashion and endorsement. But what you might not know that Andre Agassi will probably go down as an even better philanthropist.
Earlier this week, the National Football League Players Association was denied an appeal of a lawsuit brought about by retired NFL players, who claimed that the union failed to market their names and likenesses. We now have the list of how much the top 10 retired players were paid last year.
Our post about the "inaccuracy" of AT&T's BlackBerry bold spot generated a lot of comments but the best one might have come in yesterday from a reader who pointed us to a Sprint commercial that I've seen many times and didn't notice the mistake.
Jim Rice, the Boston Red Sox outfielder, got into the Baseball Hall of Fame on his 15th and final try today and Cooperstown—a New York town—couldn't be happier.
Michael Jordan was in New York City today to unveil his latest sneaker called the Air Jordan 2009. We talked about him being the most popular athlete on the planet, Brand Jordan and the new shoe.
Tomorrow afternoon will be the one day of the year I will be watching hockey as the Chicago Blackhawks and the Detroit Red Wings play outside at Wrigley Field. The Bridgestone Winter Classic is the talk of the town and hockey outdoors has actually managed to get some big-time buzz. This morning, I spoke with NHL commissioner Gary Bettman about the game.
In August, Arkansas businessman John Rogers bought one of the famous Honus Wagner cards for $1.62 million. It was only months ago and the economy certainly hasn't made things better. So we were confused when Rogers put it up for sale on eBay...