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  • Quarterback Terrelle Pryor #2 of the Ohio State Buckeyes celebrates the Buckeyes 31-26 victory against the Arkansas Razorbacks during the Allstate Sugar Bowl at the Louisiana Superdome on January 4, 2011 in New Orleans, Louisiana.

    The fantasy around the offices of the NCAA is that the jersey numbers produced by the manufacturers have little to do with the players who play in them. The reality is that schools give specific numbers to the Nikes and the Under Armours of the world that correspond to the numbers of their biggest stars. No where is this more prevalent this fall than in Columbus, Ohio, where retailers are trying to deal with the glut of No. 2 Ohio State jerseys that they have. Embroiled in scandal, their star Terrelle Pryor is gone, but his jerseys are everywhere.

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    For all I know, the folks in the footwear department at Under Armour have a picture of me on their dartboard. For years, I've dissed their shoes. At least for me, they just didn't feel good. I know many in the marketplace felt the same way. But Under Armour didn't grow in the face of Nike because its executives were ready to lose. And after a much needed year off to regroup, I'm here to tell you that Under Armour is now armed with the shoe and the idea that will at least give them a chance to grab some serious marketshare.

  • Cramer reached into the mailbag to answer your letters.

  • China has become known as the epicenter for producing a wide variety of counterfeit and bootlegged consumer products, but a trend has emerged over the past few years of faking full retail operations.A relatively new phenomenon, these rogue counterfeit businesses are a problem for companies that are trying to establish a brand image in China’s emerging economy. While some of these operations sell actual products from the legitimate companies, many simply copy the retail format, right down to even

    China has become known as the epicenter for a wide variety of counterfeit consumer products, but a trend has emerged over the past few years of faking full retail operations.

  • When it comes to products designed to enhance athletic performance, the marketplace is full of options. There’s apparel that’s specially designed to enhance speed. Balls with state-of-the-art aerodynamic technology that affects their trajectory. There are even accessories that are thought to utilize the tenets of New Age philosophy to align the wearer’s , thereby making an athlete's gait as effortless as that of a winged cheetah with the wind at his back.Manufacturers claim their products can ma

    What are some of the more notable products available on the market today that are said to enhance athletic performance? Click ahead and find out.

  • vick_michael_eagles_2_200.jpg

    Once seen as untouchable, Philadelphia Eagles quarterback Michael Vick is making quite a marketing comeback. Fresh off a new deal with Nike, Vick told CNBC on Wednesday that he has a new deal with Double Eagle Holdings, parent company of Fuse Science, which has developed an anti-inflammatory topical gel as well as electrolyte and energy drops that are said to replenish and give a jolt to athletes who take them orally.

  • Six in 60

    Here's why you should keep a close eye on these six stocks.

  • Soccer fever has hit this country. Well, as much as soccer fever can. The dramatic header by Abby Wambach, which eventually led to a shootout victory over Brazil last Sunday, has plenty of people drinking the marketing Kool-Aid.

  • K-Swiss has absolutely owned the sports marketing world's attention over the past couple days, as its viral video featuring Danny McBride of "Eastbound & Down" as Kenny Powers has been watched over and over again.

  • Tiger Woods with Manager Mark Steinberg

    The biggest free agent in the sports agency world told CNBC he was joining New York-based Excel Sports Management as a partner.

  • Lebron James

    A year ago, LeBron "took his talents to Miami" on ESPN's "The Decision" show and the positive perception of the NBA star fell off a cliff. So, where are we now, a season later with of course a missed chance at a title?

  • A number of stocks, including Nike, Coca-Cola, Chipotle and Fedex, hit their 52-week highs Thursday. So how should you trade them?

  • As the old adage goes, you can lead a horse to water, but you can't make him drink. Nothing could be truer when it comes to advertising. Great ads can yield dramatic results, but if the product quality isn't there, well, that horse won't be pulling out the platinum card anytime soon. Still, great ad campaigns can be revolutionary. They can change the way people live their daily lives — for better or for worse. By its own admission, AdAge refers to its selection of the top advertising campaigns o

    Great ad campaigns can be revolutionary. They can change the way people live their daily lives—for better or for worse. Here we celebrate the Top 10 advertising campaigns of the 20th century.

  • Yesterday, we broke the story that Under Armour had signed a multi-year deal with NBA Draft pick Kemba Walker. Today, we sat down with Walker and Under Armour senior vice president of sports marketing Matt Mirchin to talk about the deal.

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    Still looking for its can't miss star a year less than a year after debuting its first basketball shoe, Under Armour agreed to terms with Kemba Walker, sources told CNBC. Walker is the first player in this year's draft class to sign with a shoe company.

  • Tiger Woods

    Tiger Woods says he won't play the British Open as his left leg continues to heal.

  • office_exec_phone_200.jpg

    In this less-than-sparkling economy, Americans have at least been able to look to the rising stock market and corporate America’s robust profits as two bright spots, but even these may now be dimming, the NYT reports.

  • In order to stave off potentially destabilizing inflation and a housing bubble, the government should leave tightening measures in place in the short-term.

  • vick_michael_eagles_2_200.jpg

    Michael Vick got to write his comeback story on the field, now he has seen his image come full circle off of it. In a remarkable move, CNBC has learned that Nike, which severed Vick’s contract in 2007 after he admitted to his involvement in a dogfighting ring, has re-signed the Philadelphia Eagles quarterback. (Updated)

  • See what's happening, who's talking and what will be making headlines on Wednesday's Squawk on the Street.