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  • Adidas Attends Etnies Party (Yahoo And Nike Too) Tuesday, 9 Dec 2008 | 1:50 PM ET
    Etnies/Adidas Holiday Party

    I have my first photos from the free beer party that skater shoe firm Etnies threw behemoth adidas last night in Portland, Oregon. Etnies decided to bring a little Santa cheer to Portland after hearing that Adidas canceled all holiday festivities this year to save more than $6 million in money.

  • Sweetening The Pot: Where Are You, Chris Vennum? Tuesday, 2 Dec 2008 | 4:56 PM ET

    Yesterday, we revealed that it was a 14-year-old track star named Chris Vennum that was the first athlete to appear on Sports Illustrated in Nikes. We put out an APB in an effort to find Vennum.

  • Predictions: 9 For '09 For The World Of Sports Monday, 1 Dec 2008 | 2:12 PM ET
    Kobe Bryant

    Kobe Bryant and the Los Angeles Lakers rise again, Brett Favre stays in the game, the Olympic Committee makes a stunning move and more pro sports teams than ever go up for sale.

  • LeBron James Has No New York Nike Bonus Wednesday, 26 Nov 2008 | 9:30 AM ET
    Zoom LeBron VI – “Big Apple” is LeBron's limited edition special shoe made for his New York trip.

    For the millionth time, LeBron James has no bonus in his current contract with Nike—still his original contract—that pays him more if he plays in New York or any other big city for that matter.

  • Lightning Round: Nike, Honeywell and More Monday, 24 Nov 2008 | 8:36 PM ET

    Cramer makes the call on viewers' favorite stocks.

  • Warren Buffett's Berkshire Hathaway sharply increased its stake in ConocoPhillips this spring and summer, accumulating a total of 84 million shares as of the end of the third quarter on September 30, according to Berkshire's just-released quarterly portfolio filing with the SEC.

  • The Future Of The Sports Fantasy Market Wednesday, 12 Nov 2008 | 11:30 AM ET

    With a rising consumer interest in the fantasy sports marketplace (7% over the past five years in the United States and Canada), I wanted to focus on some of the key trends that will serve as discussion points over the next 1-3 years.

  • President-elect Obama Now Sports Wear Endorser? Monday, 10 Nov 2008 | 3:50 PM ET

    President-elect Barack Obama is suddenly the most powerful man in America. And that means that people are listening to what he does or says—or endorses, for that matter.

  • Sharapova Joining Enlyten vs. Gatorade War? Thursday, 6 Nov 2008 | 5:57 PM ET

    It was about a year ago that I covered a brand called Enlyten SportStrips. It's basically Gatorade on one of those strips you put into your mouth. The story got intriguing when the company alleged the NFL pushed them out of a deal with the Buffalo Bills...

  • Hooters: Will They Drop John Daly For Being Drunk? Thursday, 6 Nov 2008 | 2:02 PM ET
    John Daly

    Last week, John Daly was taken to a county jail in North Carolina after police were summoned and found him outside a Hooters "extremely intoxicated and uncooperative."

  • Over the past couple weeks, I've been on many radio shows and the hosts naturally ask me about the economy and sports. One area that I didn't think I was strong as I could be in was the baseball free agent question.

  • Lightning Round: Nike, State Street, Mosaic and More Thursday, 30 Oct 2008 | 8:13 PM ET

    Cramer makes the call on viewers' favorite stocks.

  • Kobe Bryant's Marketing Rebound Tuesday, 28 Oct 2008 | 9:46 AM ET
    Kobe Bryant

    One company that has always stood by Bryant is Nike. Though they kept him on the sidelines throughout the trial, it's easy to see that Bryant is now considered the brand's top endorser, not James, who gets paid more.

  • Nike "Rights A Wrong" For Marathon Winner Wednesday, 22 Oct 2008 | 2:44 PM ET
    Nike

    Despite the fact that her time was proven to be accurate, the race organizers weren't sympathetic. When word got out about the situation, the San Francisco Chronicle did an editorial insisting that Arien should be the winner.

  • Under Armour To Sponsor NFL Combine Tuesday, 21 Oct 2008 | 4:09 PM ET
    Under Armour

    The same people who laughed at the notion of a 24-hour sports network and a 24-hour weather network would certainly laugh today at the robust business of scouting journalism and the broadcasts of both the NFL Draft and the NFL Combine.

  • NY Jets Seat Auction: Prices Still Dropping Monday, 20 Oct 2008 | 3:31 PM ET

    Update II: After yesterday, I wasn't so sure that my prediction that the Jets would not get the $25,000 average for Coaches Club personal seat licenses would hold up. But things haven't been in the Jets' favor on Day 2 of the auction on eBay's StubHub.

  • High-Quality Stocks Are Cheap: Analyst Tuesday, 14 Oct 2008 | 2:19 PM ET

    High quality stocks are on the cheap, said Abhijit Chakrabortti, Morgan Stanley chief global equity analyst.

  • Stocks Plunge To 5 Year Lows Tuesday, 7 Oct 2008 | 6:28 PM ET

    Investors struggled with yet another day of meaningful losses in the Dow.

  • Point Of No 'Returns' Wednesday, 1 Oct 2008 | 6:45 PM ET

    We are about to voyage across a new frontier; a place where few investors have traveled before. Brace yourself! You’ve reached the point of no (or low) returns.

  • Lightning Round OT: Nike, Walgreen and More Monday, 29 Sep 2008 | 7:17 PM ET

    The Lightning Round is extended in this CNBC.com exclusive feature.