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  • Cramer: 9 Things to Watch Next Week

    The "Mad Money" host reveals which companies' earnings reports are important to monitor.

  • Cramer: Oil Could Go Down to Mid-$80s

    Plus, the “Mad Money” host talks about whether he thinks Greece will leave the euro.

  • Retired couple

    Despite all of the volatility and uncertainty of stocks, Baby Boomers heading into retirement are still better off with stocks than bonds, says a new analysis from Bank of America Merrill Lynch.

  • Under Armour
    Under Armour CEO Plans Big Growth for Company

    Under Armour stock is up 450 percent since its bottom during the recession and the company has announced aggressive expansion plans, with a goal of doubling revenue by the end of 2013.

  • Li Na
    Li Na Signs Big Endorsement Deal With Mercedes Benz

    Sources tell CNBC that the 29-year-old Chinese tennis star signed an endorsement deal with Daimler AG to endorse its Mercedes Benz that is worth about $1.5 million annually for three years.

  • 3 Mergers Cramer Would Like to See

    These mergers would just make sense, the "Mad Money" host said.

  • Ever since Bruce Jenner appeared on a Wheaties box in 1977, companies have used endorsements by top athletes to boost their sales. As a result, major sports stars routinely receive multimillion-dollar paydays for lending their names to products, and the practice has become so competitive that a player’s endorsement income can sometimes dwarf his or her salary or winnings.Click ahead to see top athletes who supplement their income with lucrative endorsement deals.
    Top Athletes and Their Endorsements

    Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.

  • dirk_ad_300_1.jpg

    In today's Dallas Morning News, Nike congratulated Finals MVP Dirk Nowitzki. It took a championship for Nike to give the Mavericks power forward his own ad, even though Nowitzki has been a Nike athlete for a long time. We shouldn't blame Nike.

  • Jason Kidd #2 of the Dallas Mavericks drives against LeBron James #6 of the Miami Heat in Game Six of the 2011 NBA Finals.
    LeBron James' Marketing Might Never Recover

    The saying goes that winning solves everything. But would it for LeBron James? I'm not so sure. Like a medieval fable gone wrong, this King hasn't seen the error of his ways. He still doesn't get that fans aren't mad at his actual decision to leave Cleveland, but the way "The Decision" show went down. And he still doesn't understand that the reason he is disliked so much is because he brings it on.

  • Business Behind Golf
    Business Behind Golf

    Golfing legend, Arnold Palmer, Arnold Palmer Enterprises president, weighs in on the business of endorsements says Tiger Woods is young enough and capable to come back.

  • Rafael Nadal French Open

    Two and half years ago, Nike made a drastic move by changing Rafael Nadal out of his trademark cut-off muscle T's and capri shorts and putting him into more conservative tennis attire. They gave him sleeves and raised his shorts up about four inches. At the time, his fans were up in arms. How could big bad Nike do this? Well, it actually made a whole lot of sense.

  • Lance Armstrong
    Lance Armstrong's Business Stronger Than Ever

    As the federal investigation continues and more of his teammates speak out against him, the speculation is that Lance Armstrong's golden name is getting smeared by the day and that his strong business empire is slowly crumbling. But that's actually not the reality. Armstrong's business portfolio is stronger than ever.

  • Linkedin CEO Jeff Weiner (C) walks to the trading post after the ringing of the opening bell of the New York Stock Exchange May 19, 2011 during the initial public offering of the company.
    Five Things We're Watching: May 20, 2011

    Gap down big, LinkedIn up bigger. The Prince in our house and Strauss-Kahn out of the big house. Here's what we're watching…

  • An employee examines football boots at the final check of the factory of German sporting-goods maker Adidas AG in Scheinfeld, Germany.
    In China, Art Is Making a Commercial Statement

    To reach the huge under-30 market in China, advertisers are turning to the country’s young artists, musicians and designers to make companies’ brands cool. The NYT reports.

  • Omada Rowing shoe

    Managing labor issues for the major sporting goods brands is a challenge. They often get their goods made in Asian countries that sometimes have no union support at factories that are charged with making many brands.

  • Vibram FiveFingers
    Brace Yourself, It's the Next Ugly Shoe Trend

    Buoyed up by the popularity of barefoot running, running shoes that provide the foot with minimal support to allow for more "natural" running have gained a cult following. But now it appears that these shoes, which include brands such as Vibram's Five-Finger shoes, are being worn by consumers who aren't hardcore barefoot runners.

  • cryosauna_tanks_200.jpg
    Is Cryotherapy the Next Trend in Athlete Recovery?

    For years, elite athletes have been getting into ice baths to reduce swelling and aid recovery. Eric Rauscher isn't going to argue that the ice baths aren't helpful, he just thinks he has a better solution.

  • Twitter

    I had seen the light. It was blinking. And it was calling my name. It wanted me to click. It wanted to show me the new tweets I had waiting for me. I had to resist. At 10:30 pm last Monday night, I began a voluntary six-day vacation from Twitter dubbed a "Tweetcation."

  • Lee Westwood Masters Gold Tournament
    Updates: Business Of The Masters

    Welcome to my Business of The Masters live blog. Throughout the day, I'll be providing you with all sorts of nuggets about the golf world's first major taking place in Augusta, Ga. Check back here periodically for updates.

  • Hedge Fund Trade Of The Week: Nike

    Where’s the fast money finding opportunity? In this regular feature Anthony Scaramucci aka The Hedge reveals his latest greatest pick!