Nike, Adidas and Puma are among the big brands unleashing a wave of rare and classic sneakers on the market.» Read More
Sports Business Journal reported this week that not one potential first round NFL draft pick has signed a shoe deal. And while those quoted cited the economy or a lack of star power, it actually has more to do with the fact that the economy has made companies like Nike and Adidas realize that most of the deals they've signed in the past just didn't make sense.
After an athlete wins some big event, the star thanks the sponsors, even though the company – most of the time – has absolutely nothing to do with the achievement.
The best Fortune 500 company in the world at viral video these days is Nike.
Shoe and apparel giant Nike is celebrating Jackie Robinson Day today with Major League Baseball by having some of its top endorsers, including Ken Griffey Jr., Jimmy Rollins and David Wright, wear Robinson-inspired shoes.
Plus, Cramer explains the unusual trading taking place in tech and apparel and grades President Obama's economy work.
Robert Pavlik of Banyan Partners thinks a lot of his Wall Street colleagues have it all wrong. That being the case, what should investors be doing?
Yesterday, Reuters reported that the world’s most beloved soccer team Manchester United, whose jersey sponsor deal with AIG runs through 2010, had sent out a sponsorship proposal to the Indian conglomerate Tata Group.
The stock market's surprising show of strength Tuesday is convincing traders the rally still has a ways to go.
Nike reports earnings on Wednesday after the market closes. With the stock down 11% year to date, is it cheap?
It's pretty safe to say that Nike, once again, dominates the March Madness shoe landscape. The shoe and apparel company has contracts with 52 of 65 teams.
As spring arrives in the coming week, investors will debate whether it's a time to hold out hope for the market or just expect another muddy season where bad economic news leads trading.
When Tiger Woods returned from knee surgery a couple weeks ago, it seemed a bit strange that virtually everyone thought he immediately would be in championship form.
New York Knicks guard Nate Robinson is quickly turning into a marketing icon. After all, it's hard to avoid the little guy when he puts up 30 points every night.
In August 2005, Adidas bought Reebok for $3.8 billion. The idea was simple. Combine Reebok’s strengths in the United States with the strength of adidas worldwide and build a global company that would beat Nike as the No. 1 shoe and apparel brand.
I haven’t been too impressed with the print advertising Accenture has rolled out since they signed Tiger Woods many years ago.
The number of job cuts continued to soar in February 2009, reflecting the worsening US recession.
More companies announced layoffs this week as the employment picture continued to dim. JPMorgan Chase and Chesapeake Energy were among the latest names on Thursday to announce job cuts.
Wealthy buyers will be flocking the Fasig-Tipton horse sale today at the Calder Racetrack in Miami to bid on thoroughbreds in the two-year-old-in-training sale.
Never has a sports star returned from major surgery with so few doubters. After an eight-month absence, Tiger Woods was a heavy 4-to-1 favorite to win the WGC-Accenture Match Play Championship.
Since Tiger Woods last played, the stock of some of his sponsors have plummeted along with the rest of the market. But the biggest loss we've seen doesn't have to do with one of Tiger's sponsors. It's actually the main sponsor of his caddie Steve Williams.