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  • Catching up with Bo Jackson Monday, 25 Oct 2010 | 11:10 AM ET
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    With Auburn currently in line to play for the national championship and with Nike relaunching his Air Trainer from Nike 1986 (now called the Air Trainer 1.2), we thought it was the perfect time to briefly sit down with two-sport great Bo Jackson.

  • Lightning Round: Xilinx, Polypore, SanDisk and More Thursday, 21 Oct 2010 | 6:28 PM ET

    Cramer makes the call on viewers' favorite stocks.

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    What makes a defensive player more marketable? If it’s big hits, does that mean that the NFL’s announcement that hits that could cause head and neck injuries will affect the commercial potential of defensive players? One marketing executive says no.

  • Athletic Propulsion Shoe

    Adam and Ryan Goldston did as much as they could to publicize their special $300 basketball shoe which they say increases your vertical leap. But in the back of their minds, they knew that the big day would come when and if the NBA decided that their shoes couldn’t be used by NBA players.

  • One Trend Your Business Can Not Ignore Friday, 15 Oct 2010 | 12:48 PM ET
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    Who knows if we would have seen that miraculous rescue of those Chilean miners if numerous companies, governments and individuals had not shared their resources, experiences and ideas. Sharing isn't just a moral thing to do - it's a necessity to survive in today's global marketplace. Three new books tackle the issue of sharing in the corporate world - its risks and its rewards.

  • Intel Tries Anonymity, for a Change Wednesday, 13 Oct 2010 | 8:53 AM ET
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    Over the years, Intel has used aggressive and catchy marketing programs to help elevate its position in the computing marketplace. This cachet has served Intel well, allowing it to command top dollar for its products, which power the vast majority of PCs. The Intel juggernaut was apparent on Tuesday as the company reported earnings better than expected on a sharp revenue increase.

  • Stocks Close With Modest Gains on Fed News Tuesday, 12 Oct 2010 | 4:56 PM ET

    Stocks closed higher after losing ground in the last few minutes of the session following the release of the Federal Reserve's minutes indicating the central bank would step in to stimulate the economy "before long."  Bank of America and Alcoa rose, while Verizon fell.

  • Stocks Pare Gains Ahead of Close Tuesday, 12 Oct 2010 | 3:58 PM ET

    Stocks lost ground in the last few minutes of the session, although remained higher, following the release of the Federal Reserve's minutes indicating the central bank would step in to stimulate the economy "before long."

  • Q&A: Nike Brand Pres. Charlie Denson on NFL Deal Tuesday, 12 Oct 2010 | 1:34 PM ET

    Earlier today, the NFL awarded exclusive on-field apparel rights to Nike. We spoke to Brand President Charlie Denson, who wouldn't confirm financials, but did drill deeper into what consumers can expect.

  • Nike Will Have Exclusive NFL Apparel Rights Tuesday, 12 Oct 2010 | 12:26 PM ET
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    The NFL announced Tuesday that Nike will be the official uniform provider of the NFL beginning in April 2012. Nike will produce all on-field apparel including game uniforms and base layer, as well as sideline personnel apparel and fan gear.

  • Nike Expected to Win NFL Apparel Rights Monday, 11 Oct 2010 | 6:37 PM ET
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    Multiple sources have confirmed to CNBC that NFL owners will be presented with a proposal tomorrow that will award the league's apparel and sideline rights to Nike.

  • Market Pros: The S&P Rally Just Beginning Monday, 11 Oct 2010 | 5:54 PM ET

    Think that QE2 is largely priced into the market? According to the pros, it's not -- not by a long shot!

  • Which Companies May Benefit From A Weak US Dollar? Monday, 11 Oct 2010 | 2:31 PM ET

    As the earnings season kicks off, the sharp devaluation of the US dollar may play a key role for American companies that rely heavily on overseas operations. 

  • Hugh Hefner: A Life of Firsts Thursday, 7 Oct 2010 | 1:48 PM ET
    Hugh Hefner's lifestyle has forever changed American pop culture. From small publication to full blown international brand, Hefner became one of the most famous entrepreneurs of our time. But the man who grew up to be a magazine magnate and famous playboy came from humble beginnings in the Midwest. It was that background that informed and inspired his business and personal decisions.Here, we take a look at some of the "firsts" in Hefner's life — the moments that have shaped the man and the iconi

    Hugh Hefner's lifestyle has forever changed American pop culture. From small publication to full blown international brand, Hefner became one of the most famous entrepreneurs of our time.

  • Tom Brady Steps Into Under Armour Wednesday, 6 Oct 2010 | 11:06 AM ET

    New England Patriots quarterback Tom Brady won his 100th game as an NFL quarterback on Monday night against the Dolphins wearing something different on his feet: Under Armour.

  • Your First Move For Wednesday October 6th Tuesday, 5 Oct 2010 | 6:27 PM ET

    Here's our Fast Money Final Trade. Our gang gives you tomorrow's best trades, right now!

  • Ryder Cup Marketing Winner & Loser Monday, 4 Oct 2010 | 10:58 AM ET
    Europe Ryder Cup player Graeme McDowell.

    The Ryder Cup is now over with Europe winning by one point. So what golfer made the most out of the event and who lost out? Our winner is Graeme McDowell. Our loser is Tiger Woods.

  • The "Mad Money" host explains what's important to watch for when companies report next week.

  • Exclusive: Interview with Adidas CEO Herbert Hainer Wednesday, 29 Sep 2010 | 3:36 PM ET

    I recently sat down with Adidas CEO Herbert Hainer to talk to him about the re-energizing of the Reebok brand, the licensing business and the state of the sports and shoe apparel business.

  • Time to Play China 'on Steroids': Stock Pickers Wednesday, 29 Sep 2010 | 11:33 AM ET

    How can investors capitalize on China’s growth? Jamie Cox, managing partner at Harris Financial Group, and Mike Holland, chairman at Holland & Company, shared their best plays.