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  • Rinse, Repeat, Recession Thursday, 15 May 2008 | 6:42 PM ET

    Recession or no recession following are some trends that can make you money right now!

  • Pops & Drops: Nike, Whole Foods... Wednesday, 14 May 2008 | 6:50 PM ET

    Following are the day’s biggest winners and losers. Find out why shares of Nike and BHP Billiton popped while Whole Foods and American Apparel dropped.

  • Stock Picks for Today: Retail and Dividend Plays Wednesday, 14 May 2008 | 1:47 PM ET

    Where do you put your money now? CNBC asked the experts what stocks they would pick

  • Baby Boomer Portfolios: Retirement Stocks Wednesday, 14 May 2008 | 11:11 AM ET

    Joe Keating, CIO of private asset management at RBC Bank, picked stocks for graying Boomers. Plus: Web-Exclusive picks -- not on TV!

  • Fresh off his donation to Syracuse University, his alma mater, and the sports management school there, super agent David Falk criticized the sports agent industry in which he still works in for an interview with me ten days ago.

  • When Is Michelle Wie Done? Friday, 9 May 2008 | 1:42 PM ET
    Michelle Wie

    Michelle Wie shot four over par Thursday at the Michelob Ultra Open. Doesn’t sound like a total breakdown... We’ll assume she’s not going to shoot about four under today to make the cut. So let’s say you are responsible for making the Michelle Wie decision at Nike, Sony and Omega. When do you say, “We’re outta here.”

  • Your First Move For Friday May 9th Thursday, 8 May 2008 | 6:49 PM ET

    Here's our Fast Money Final Trade. Our gang gives you tomorrow's best trades, right now!

  • When Under Armour founder and CEO Kevin Plank sold $76 million in stock in November, shares of Under Armour plummeted under the hypothesis that "if the CEO sells, something smells." It's interesting how Nike founder and chairman Phil Knight's selling of $1 billion worth of Nike...

  • Kobe's Marketing Mojo Returns Tuesday, 6 May 2008 | 4:06 PM ET
    Kobe Bryant

    When Kobe Bryant was accused of sexual assault almost five years ago, the pitchman in Bryant fell off the face of the earth. Coke, which was using him for Sprite, shelved his ads and replaced him with Lebron James when his contract expired. McDonald's didn't renew him, neither did Nutella and Spalding.

  • Big Brown Has Big Insurance Policy Sunday, 4 May 2008 | 7:52 PM ET

    Kentucky Derby winner Big Brown was purchased in 2007 by Paul Pompa Jr. in April 2007 for $190,000. Later in the year, Pompa sold 75 percent of the horse to Michael Iavarone and Richard Schiavo of International Equine Acquisitions Holdings for $2.5 million.

  • Under Armour: Putting Thoughts Back "Into The Box" Friday, 2 May 2008 | 12:54 PM ET
    Under Armour Shoe Box

    Every time Under Armour announces its earnings, they get pounded for the same thing: high marketing costs. Wall Street is obsessed with that. Personally, I think it’s overblown. They’re a growing company that’s now going head-to-head with Nike.

  • David Falk

    David Falk is an absolute legend in the agent industry. He's represented more No. 1 picks than any agent and he will always be known as the guy behind Michael Jordan. I always call Jordan the father of modern day sports marketing, but the truth is that Falk really is--Jordan was just the vehicle.

  • NFL Draft: Was It "Blind Sided" By A Sports Book? Monday, 28 Apr 2008 | 10:08 AM ET
    "The Blind Side" by Michael Lewis

    Some people say Michael Lewis’ book “Moneyball” changed the way general managers think about baseball. Well, Lewis has probably done it again – this time in football – with his book “The Blind Side.” And this weekend’s NFL Draft could have proven exactly that.

  • Cramer makes the call on viewers' favorite stocks.

  • Nike's Earth Day Spokesman: Steve Nash Tuesday, 22 Apr 2008 | 3:49 PM ET
    Steve Nash

    Earth Day: And there is no athlete more perfect for this day for Steve Nash. The guy has endorsement deals with Arizona Power Company, Canadian Company BC Hydro (a hydroelectric utility), Energy Innovations (renewable energy) and drives a Lexus Hybrid! He also has a big endorsement deal with Nike -- which today is re-releasing Steve Nash's Trash Talk shoe in limited quantities.

  • Parker Signs With Adidas and Gatorade Tuesday, 22 Apr 2008 | 10:46 AM ET

    Former University of Tennessee standout and WNBA top draft pick Candace Parker has signed her first two endorsement deals, CNBC has learned.

  • Well Worn Works For Apparel Industry Friday, 18 Apr 2008 | 1:50 PM ET

    Shoes made from old tires, fleeces made from recycled plastic and organic cotton shirts -- they’re all part of an eco-friendly fashion movement that is gaining momentum.

  • Wachovia Gets A "Double Bogey" With Tiger's Surgery Wednesday, 16 Apr 2008 | 12:18 PM ET
    A Wachovia branch bank.

    So many sports fans were shocked last night to find out that Tiger Woods had arthroscopic surgery on his left knee. And that left me with trying to figure out who was the big financial loser in all of this.

  • Nike: They Really "Won" The Masters Tuesday, 15 Apr 2008 | 5:04 PM ET

    So Tiger Woods didn't win the Masters, but at least Nike did. With Trevor Immelman coming in first, Woods coming in second and Stewart Cink finishing in third, the Swoosh took the top three spots this weekend and dominated the CBS broadcast.

  • Under Armour

    In the cross training war between Nike and Under Armour, I gave the early edge to Nike. Why? Well, I liked Nike's commercial a little bit better and I thought that Under Armour's decision to run their spot during the Super Bowl was the wrong one.