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I told you we were contacting Nike about the ingenious idea of creating anatomically correct socks specifically shaped for right or left feet. GENIUS!
285 weeks. That’s exactly how long it took Los Angeles Lakers guard Kobe Bryant to get to become the league’s most marketable player again. Sure, it’s a subjective ranking, but it’s harder to argue with a fourth, and Shaq-less, title in Kobe’s hands.
Tony Romo is one of the most marketable players in the NFL. But he doesn’t have a shoe and apparel deal with Adidas, Reebok or Nike.
Roger Federer might be the greatest tennis player ever, but he’s hardly at the top of the list in the sports endorsement world.
This is a live blog from The Apple Worldwide Developers Conference 2009 at the Moscone West in San Francisco.
Times are tough. Everyone is looking for an edge. So maybe companies will start to do what discount retailer T.J. Maxx is doing: Hire lookalikes!
Sick of hearing the Kobe vs. LeBron debate in ads by Nike and Vitaminwater, Dwight Howard, a Vitaminwater spokesman himself, called the brand's chief marketing officer Rohan Oza and told him that when the Magic made the finals he wanted his own ad.
In what might be a shocking move to some, Nike will continue to run commercials featuring the Kobe Bryant and LeBron James puppets.
Earlier this year, I applauded Nike’s forcing of Rafael Nadal to change his wardrobe, reasoning that the shoe and apparel company couldn’t sell his outfits at country clubs.
Andy Roddick might be an American tennis player, but nearly all his business interests are actually based his France.
Even though Warren Buffett always says he likes stocks more when they're cheaper, he didn't do a lot of buying as Wall Street's major indexes fell to their bear-market lows (so far) in early March. Berkshire Hathaway's first quarter stock portfolio snapshot shows no blockbuster buys. A few stakes did, however, get bigger during the first three months on the year.
Comments made by Intel CEO Paul Otellini after hours could be bullish for stocks.
Two weeks ago, we heard Nike was going to roll out these puppets of Kobe and LeBron for playoff ads. Thanks to the folks at First Cuts, we were pointed to the ad.
Cleveland Cavaliers guard LeBron James is expected to wear a special version of his Nike Zoom LeBron VI shoes tonight in celebration of his MVP award.
The price of Nike’s new running shoe, the Air Max 2009+ might be seen as insensitive to the times.
Sports Business Journal reported this week that not one potential first round NFL draft pick has signed a shoe deal. And while those quoted cited the economy or a lack of star power, it actually has more to do with the fact that the economy has made companies like Nike and Adidas realize that most of the deals they've signed in the past just didn't make sense.
After an athlete wins some big event, the star thanks the sponsors, even though the company – most of the time – has absolutely nothing to do with the achievement.
The best Fortune 500 company in the world at viral video these days is Nike.
Shoe and apparel giant Nike is celebrating Jackie Robinson Day today with Major League Baseball by having some of its top endorsers, including Ken Griffey Jr., Jimmy Rollins and David Wright, wear Robinson-inspired shoes.
Plus, Cramer explains the unusual trading taking place in tech and apparel and grades President Obama's economy work.