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  • Kobe's Marketing Mojo Returns Tuesday, 6 May 2008 | 4:06 PM ET
    Kobe Bryant

    When Kobe Bryant was accused of sexual assault almost five years ago, the pitchman in Bryant fell off the face of the earth. Coke, which was using him for Sprite, shelved his ads and replaced him with Lebron James when his contract expired. McDonald's didn't renew him, neither did Nutella and Spalding.

  • Big Brown Has Big Insurance Policy Sunday, 4 May 2008 | 7:52 PM ET

    Kentucky Derby winner Big Brown was purchased in 2007 by Paul Pompa Jr. in April 2007 for $190,000. Later in the year, Pompa sold 75 percent of the horse to Michael Iavarone and Richard Schiavo of International Equine Acquisitions Holdings for $2.5 million.

  • Under Armour: Putting Thoughts Back "Into The Box" Friday, 2 May 2008 | 12:54 PM ET
    Under Armour Shoe Box

    Every time Under Armour announces its earnings, they get pounded for the same thing: high marketing costs. Wall Street is obsessed with that. Personally, I think it’s overblown. They’re a growing company that’s now going head-to-head with Nike.

  • David Falk

    David Falk is an absolute legend in the agent industry. He's represented more No. 1 picks than any agent and he will always be known as the guy behind Michael Jordan. I always call Jordan the father of modern day sports marketing, but the truth is that Falk really is--Jordan was just the vehicle.

  • NFL Draft: Was It "Blind Sided" By A Sports Book? Monday, 28 Apr 2008 | 10:08 AM ET
    "The Blind Side" by Michael Lewis

    Some people say Michael Lewis’ book “Moneyball” changed the way general managers think about baseball. Well, Lewis has probably done it again – this time in football – with his book “The Blind Side.” And this weekend’s NFL Draft could have proven exactly that.

  • Cramer makes the call on viewers' favorite stocks.

  • Nike's Earth Day Spokesman: Steve Nash Tuesday, 22 Apr 2008 | 3:49 PM ET
    Steve Nash

    Earth Day: And there is no athlete more perfect for this day for Steve Nash. The guy has endorsement deals with Arizona Power Company, Canadian Company BC Hydro (a hydroelectric utility), Energy Innovations (renewable energy) and drives a Lexus Hybrid! He also has a big endorsement deal with Nike -- which today is re-releasing Steve Nash's Trash Talk shoe in limited quantities.

  • Parker Signs With Adidas and Gatorade Tuesday, 22 Apr 2008 | 10:46 AM ET

    Former University of Tennessee standout and WNBA top draft pick Candace Parker has signed her first two endorsement deals, CNBC has learned.

  • Well Worn Works For Apparel Industry Friday, 18 Apr 2008 | 1:50 PM ET

    Shoes made from old tires, fleeces made from recycled plastic and organic cotton shirts -- they’re all part of an eco-friendly fashion movement that is gaining momentum.

  • Wachovia Gets A "Double Bogey" With Tiger's Surgery Wednesday, 16 Apr 2008 | 12:18 PM ET
    A Wachovia branch bank.

    So many sports fans were shocked last night to find out that Tiger Woods had arthroscopic surgery on his left knee. And that left me with trying to figure out who was the big financial loser in all of this.

  • Nike: They Really "Won" The Masters Tuesday, 15 Apr 2008 | 5:04 PM ET

    So Tiger Woods didn't win the Masters, but at least Nike did. With Trevor Immelman coming in first, Woods coming in second and Stewart Cink finishing in third, the Swoosh took the top three spots this weekend and dominated the CBS broadcast.

  • Under Armour

    In the cross training war between Nike and Under Armour, I gave the early edge to Nike. Why? Well, I liked Nike's commercial a little bit better and I thought that Under Armour's decision to run their spot during the Super Bowl was the wrong one.

  • Candace Parker: Will SHE Be The WNBA's Marketing Star? Tuesday, 15 Apr 2008 | 10:28 AM ET

    Cheryl Miller was before her time. Rebecca Lobo was too tall. Lisa Leslie was missing that flash. To date, no professional women's basketball player has been able to be a marketable icon: a true commercial star with an identifiable logo on a pair of shoes and a player who does something more than sell a bunch of college and WNBA jerseys.

  • Are You Diversified?: PEP, JCI, XOM, JNJ, NKE and More Monday, 14 Apr 2008 | 11:02 AM ET

    Find out if these viewers are investing according to Mad Money's most important rule.

  • Kobe Bryant On Olympic Protests Tuesday, 8 Apr 2008 | 12:23 PM ET
    Kobe Bryant

    We're reporting all day from Nike's Olympic Innovation Summit in Beaverton, Oregon. Tomorrow on Squawk Box we will bring you an exclusive one on one sitdown with Los Angeles Lakers guard Kobe Bryant on the new Hyperdunk shoe, which Bryant will wear at the Olympics.

  • Nike's Olympic Innovation Summit Monday, 7 Apr 2008 | 3:17 PM ET

    We've been reporting all day from Nike's Olympic Innovation Summit in Beaverton, Oregon. Check out our rundown of their most interesting shoes and check out our interview with Charlie Denson.

  • Derrick Rose might not have been happy when he heard that he would be forced to pick a college for a year as part of being the second class to endure the NBA's new 19-year-old draft rule. But we here at CNBC SportsBiz have calculated that Derrick Rose will be gratified to know that his one year at the University of Memphis was probably worth at least $10 Million...

  • Under Armour

    Sentimental people might have been hoping for Davidson to pull out the upset last night, but CBS really wanted to Kansas. Why? Because Cinderellas don't draw. We have the proof.

  • Nittany Lion Fund Pitches Cramer Wednesday, 26 Mar 2008 | 6:57 PM ET

    This student investment club manages millions and beats the market every year. But do they have what it takes to get their stocks blessed by the King of Cramerica?

  • Winners: 1. Stephen Curry: After scoring 40 against Gonzaga and 30 against Georgetown, total non-shaver Stephen Curry has his Davidson Wildcats in the Sweet 16. He has the perfect Cinderella story.