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In my 10 years of reporting on the business of sports, I have never heard of this happening. Company A announces itself as the market leader in a certain category or country. Company B then refutes the fact.
I'm not sure if it's the suit, the swimmer or the fact that everyone has switched over, but Speedo says that 22 of 24 swimming medals won through Monday afternoon Beijing time have been won by swimmers wearing Speedo.
The Beijing Organizing Committee's choosing of former Olympic gymnast Li Ning to be the final torchbearer and the cauldron lighter must have rubbed the folks at adidas and Nike the wrong way.
Will the Olympic games in Beijing (starting tonight on NBC) provide a boost to apparel companies Nike and Polo Ralph Lauren, which are both official sponsors?
The shoes Bernarnd Lagat will be running in--the Air Matumbo from Nike--seem to weigh as much as a potato chip bag, but that's not the best part.
The next generation of gamer now has the same opportunity to develop early arthritis. The game is called "Beijing 2008" and its developed by Sega for XBox 360 and Playstation 3.
Nine-time gold medalist Carl Lewis will always be remembered for what he did on the track. Unfortunately, he'll also be remembered for what some might call the worst public singing of our National Anthem.
For the second straight Summer Olympiad, swimsuit maker Speedo is floating a $1 million prize to Michael Phelps if he ties Mark Spitz's 1972 gold medal record of seven gold medals in a single Olympics.
It's almost August and beside O.J. Mayo's Nike deal, there's not one other shoe contract that has been announced. So we asked our friends at the NBA to tell us what shoes the rookies were wearing at this week's league-conducted photo shoot.
In one of the most unprecedented moves in sports business history, Nike has agreed to allow its Olympic swimmers to wear the Speedo LZR Racer suit for Olympic competition.
Looking to get your portfolio back on its feet? Susquehanna Financial Group's John Shanley says stocks of certain shoe companies are some of the best buys on the market today.
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Protests against China's policies at home and abroad, as well as marketing techniques used by companies that are not official Olympic sponsors, have made the Beijing games a risky proposition for some sponsors.
When Wall Street Journal reporter Matt Futterman wrote tonight that the William Morris Company will now be representing Alex Rodriguez, my reaction was one of disinterest.
In recent days, three new commercials have come out. Nike's commercial is more of a passion play than a product play. The other two, Reebok and Under Armour are all about pushing product. Watch all three of the commercials and then vote on the bottom which one you like best.
The NBA Draft was three weeks ago and Derrick Rose and Michael Beasley still haven’t signed with a shoe company. In the summer league games, Rose wore both Nike and adidas. Beasley wore Jordans. But none of the brands have confirmed that either of them have signed.
Everyone knows Josh Hamilton's story by now. Top draft pick gets into a car accident, can't play baseball and turns to alcohol and cocaine. Now, he's in the midst of what could be called one of the greatest life comebacks of all time.
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Federer’s swooshes accounted for 13 minutes and 3 seconds worth of time and Nadal’s swooshes were seen for 22 minutes and 20 seconds, Wright said. That’s not to mention the ridiculous exposure that Nike got on the cover of all the major papers and on broadcasts other than the NBC broadcast of the match.