Stocks wavered between gains and losses on Thursday amid a slew of quarterly earnings.» Read More
Barron’s article on Under Armour must have been one of the most influential pieces of journalism in the sports business industry because shares of Under Armour absolutely took a dive yesterday ... Bill Parcells will forever be associated with Gatorade, thanks to the 1986 season, in which his Giants made the Gatorade Bath or Shower famous. Parcells, who retired yesterday, is also at the tail end of a new Gatorade commercial ... Everyone has written that lacrosse is the fastest growing sport in the country story and I’ve followed the fabulous success of the National Lacrosse League and gasped at some of the attendance numbers that I see ... One of my favorite promotions is gone. After four seasons, the Kansas City Royals are no longer doing their Krispy Kreme donut promotion.
Why one electronics store may dread this weekend's Saints game; Barclay's big Brooklyn adventure -- with the Nets; tune in for Son of Air Jordan; are Vick's endorsement deals done for?
Get ready for one of the biggest Nike marketing blitzes ever, for the 25th anniversary of the Air Force 1. A hot new commercial hits the airwaves tomorrow on MTV with all of Nike’s stars playing a pickup game in Air Force 25s. I had a chance to talk with Joaquin Hidalgo, Nike’s global vice president of marketing and Adam Roth, Nike’s U.S. advertising director about the push.
Those of you who watched CNBC on Friday probably caught my reporting on baseball superagent Scott Boras. Despite all the negativity that comes from fans – they dislike him because he takes their players away from them for better money – it's hard to deny that he's a powerful figure who rarely disappoints his clients. Also, one of the most interesting articles I read over the weekend was about Spain's bullfighting tradition being in distress. Bullfighting is...
Maria Sharapova has endorsement deals with Nike, Land Rover, Tag Heuer, Canon, Motorola and Colgate. But I always thought she was missing the drink category. That will change likely tomorrow when PepsiCo is expected to announce a deal with the 19-year-old tennis beauty. Also, Michael Jordan and his wife have called it quits after a 17-year marriage. The timing of the announcement, just a couple days before the end of the year, was best for Jordan...
German sporting goods firm Adidas will not enter a bidding war with rival Nike to keep its sponsorship of Germany's national soccer team, Adidas's chief executive told the Sueddeutsche Zeitung.
Nike, the world's largest maker of athletic footwear and clothing, said that quarterly net profit rose to $325.6 million, or $1.28 per share, from $301.1 million, a year ago.
Nike is running with the bulls. After the bell, the footwear giant reported stronger than expected quarterly results. On “Closing Bell,” CNBC’s Scott Wapner explained the numbers and what’s behind the strength.
The plot is all about the underdog. Well, “Rocky Balboa” is going to live up to the underdog role this weekend. No one gave this movie a chance. An absolute laugher. Stallone trying again after that Rocky V disaster in 1985? Well, wait until you see box office receipts from the five-day take from tomorrow through Sunday.
Michael Jordan's Nike brand took a big hit on Saturday. First, we saw the face of Jordan -- Denver Nuggets' Carmelo Anthony -- fighting at the end of the game in Madison Square Garden, eventually landing a punch (if you could call it that) on Mardy Collins of the New York Knicks.
I’ve been to some parties. I’ve been to the Playboy, Maxim and Penthouse Super Bowl parties and I’ve judged the Miss Hawaiian Tropic contest. That being said, it’s hard to convince me to go to some of these things. I’ve had every type of mini eggroll and pig in a blanket. But there was no chance I wasn’t going to Sunday night’s Nike party in New York City for the 25th anniversary of the Air Force 1 -- a shoe that since 1982 has been one of Nike’s best selling iterations.
Making the Cutt?: Dallas Cowboys wide receiver Terrell Owens had to worry about what he was wearing on his hands this past weekend in his team’s game against the New York Giants. That’s because uniform inspectors received a memo earlier in the week from league officials that said Owens and two Arizona Cardinals players --Larry Fitzgerald and Leonard Davis --were subject to game removal because of repeatedly using gloves that did not pass the NFL standards. ... and more SportsBiz News ...
Get Ready For Heely's Madness: Roller shoe company is expected to go public on Friday ... Bode, Still Alive And Kicking: In February, yours truly put together a list of the Top 10 worst Olympic marketing disasters ... On Sheik Mohammad: One of the questions I always get is, "Who do you think is the most powerful man in sports?" ... The Weirdest Odds I've Ever Seen: I don't bet on sports, but I do cover the sports gambling industry pretty closely.
What do homebuilding, footwear and computer hardware stocks have in common? They're all good value plays, says Craig Callahan, president of ICON Advisors. He was on “Squawk on the Street” to talk with Mark Haines and Erin Burnett about his picks. ICON predicts steady growth for some companies in these areas.
Many people laughed at me last week when we did the business of Tony Romo. Too early to talk about a guy who was 4 and 1 as a starter for the Dallas Cowboys. Well, with a victory over the Giants on Sunday, the legend of Romo grows. And we were talking about it before anyone. Romo signed his first major marketing deal with GT Sports Marketing.
A couple weeks ago, Nike sponsored the entire 6pm SportsCenter to promote the Air Zoom LeBron IV. Then, soon after, Philips Electronics paid a reported $2.5 million to buy out the entire 33-minute ad block in the Oklahoma State-Texas game on TBS.