This is for all of you who e-mail and call me "Toyota Phil" and for those of you who think I favor the Japanese automaker and never write anything critical.
Over the last two weeks I've done several reports on TV and written in this blog about tighter credit hurting auto sales. For the industry, September sales dropped 27% and nearly everyone in the industry admits that a big reason for the plunge has been the deteriorating credit markets.
You know what I've heard a lot this week? Auto sales will stay weak through 2010. This has me wondering where the buyer has gone, and why some are convinced the buyer won't come around anytime soon.
A friend of mine said something the other day that surprised me. He said nothing, and I mean nothing, gets him stoked about the latest models out on the road right now. I suspect it's because he is like many other people and is tired of seeing cars touted for their fuel efficiency more than anything else.