The growing advertising ambitions of technology powerhouses like Google and Microsoft are creating alarm in the executive suites of ad agencies.
Mainstream advertisers normally gravitate toward wholesome characters from mainstream shows that steer clear of hot buttons. But in recent months, big brands like Coca-Cola, Subway and White Castle have been borrowing for their marketing efforts characters from “Family Guy,” which has been criticized for everything from anti-Semitism and sexism to homophobia and overall disgustingness, the New York Times reports.
On Wednesday, LinkedIn will announce that it has raised $53 million in capital, primarily from Bain Capital Ventures, a Boston-based private equity firm, valuing the company at $1 billion, the NYT reports.
When the News Corporation added MySpace to its portfolio nearly three years ago, it expected that if its base of 16 million users kept growing — and each user kept adding friends, sharing photos and swapping flirty messages — the advertising dollars would roll in, the New York Times reported.
The idea is: Spielberg wants to own the movies it makes -- instead of having Paramount own them as it does now. And rumor has it, he wants to distribute through Universal Studios (CNBC's sister company).
A big surprise considering the economic downturn and the challenges and new competition network TV faces. The broadcast networks are bringing in about $9.2 billion for their primetime lineups, up slightly from last year, while analysts expected total sales to be flat to down.
There's no question the newspaper business is in trouble. The question IS: Can Sam Zell, chairman of the Tribune Company, build a profitable business in an industry that's in decline?
Tomorrow Discovery launches Planet Green, replacing its home network with the first 24/7 network dedicated to environmentally-friendly programming. The new buzz word is "eco-tainment" and the company that gave us the highly-rated "Planet Earth" series is betting it'll be in high demand.
Spending on online advertising leapt 40 percent in Europe last year to 11 billion euros ($17 billion), the Interactive Advertising Bureau (IAB) Europe said on Monday, as the Internet attracts ad budgets away from print.
Nearly 32 million people tuned in. Good news, bad news for News Corp. Good news--ratings didn't slip, as they have been most of the season. Bad news--David and David were so much better than Jordin and Blake a year ago, the competition so much stiffer, why didn't the ratings outperform?
From a business perspective, since Simon declared last night "a knock-out" for Archuleta, I wonder if that may hurt ratings for tonight's finale. Sure, it'll still be huge for Fox, owned by News Corp, but maybe not quite so huge if everyone assumes it's a fait accompli.
Today's Netflix announcement with Roku about a new way to get movies from the net directly to your TV screen and bypassing the computer screen in your home office, is cool for a number of reasons.
Napster, the digital music service, on Tuesday opened the world's biggest MP3 download store with more than 6 million songs in a direct challenge to Apple's iTunes store.
This year's network upfront ad sales period has been full of surprises. Fox announced it's cutting its prime time ad minutes for a couple of new dramas in half, to just five minutes an hour.
Online social networking may not be living up to its hype. Is it time to get short?
Today we received his eyes in the mail!! IT'S GOOD TO BE KING...OF ALL MEDIA Looks like Big Media is not suffering from an economic downturn (except for Time Warner). Steve Wonsiewicz runs Fresearch.
Stocks started the week off higher, led by financials and technology stocks. RIMM and MBIA rose, while HP declined.
Stocks started the week off higher as the dollar rose to a two-month high and oil receded. MBIA bounced despite reporting an astouding quarterly loss.
Cablevision Systems sealed a $650 million deal to buy 97 percent of Newsday Media Group from Tribune, the companies said Monday, after Rupert Murdoch's News Corp withdrew its bid.
Back in 1957, Disneyland opened up a Jetsons-esque "Home of the Future" featuring all sorts of far-out gadgets like microwaves (!) and giant TVs (!). Some of them became realities in every American home. Others, like the floating furniture, well... Now, Disney is taking a whole new approach to the idea. I got a sneak peak at Disneyland's "Innoventions Dream Home," which opens in Tomorrowland on June 16.