Google's proposed ad blocker would follow ad industry standards, but whether it would block its own ads or force more creativity remains to be seen.
NEW YORK _ Omnicom Group Inc. on Tuesday reported first-quarter profit of $241.8 million. The average estimate of five analysts surveyed by Zacks Investment Research was for earnings of 96 cents per share. Omnicom shares have increased 1 percent since the beginning of the year, while the Standard& Poor's 500 index has climbed nearly 5 percent.
Agencies say ads appearing next to negative content like neo-Nazi and jihadist videos is not just Google's problem.
Snapchat is asking media buying agencies to move money to its platform to bolster its status with investors ahead of its IPO.
The U.S. Department of Justice is cracking down on rigged contracts in the advertising industry, and two stocks are reacting to the news. CNBC's Dominic Chu reports.
Consolidation is inevitable and the proposed 2013 merger between Omnicom and Publicis failed for ‘social’ reasons, says WPP CEO Sir Martin Sorrell.
Some British-based companies fear "Made in UK" backlash or that Britain may not be the center of European marketing comms.
Public perception to Tribune Media's rebrand to tronc on social media is about 75 percent negative, according to Spredfast.
Snapchat is growing in popularity among millennials, Gen Z. but it's still not on Facebook's level when it comes to advertising.
Earnings should drive trading in the week ahead, but what traders are also watching the fallout from Doha on oil prices.
Employees at these companies say they are respected by their bosses, given fair promotions and congratulated on good work. Sound familiar?
The bull market is in the later innings, and active managers must now step up to the plate, Nuveen Asset Management's Bob Doll says.
Thanks to facial recognition technology and biometric data sensors, brands are using your emotions to make ads.
CNBC data partner Kensho offers a new take on 'Moneyball': uncovering consumer stocks that are heavy-hitters during World Series week.
So far the earnings season has been lackluster, and some high-profile warnings have already given investors pause.
Goldman Sachs is recommending fund manager clients buy the stocks that their peers are neglecting in order to beat the S&P 500 this year.
France's Publicis promised business would pick up in the second half of this year as the advertising agency recovered from a tough 2014.
Some of the names on the move ahead of the open.
All major European indexes closed lower on Monday after data revealed euro zone manufacturing activity expanded less than expected in October.
Publicis has agreed to acquire Sapient in an all-cash transaction for $25 per share, valuing the U.S. digital advertising specialist at $3.7 billion.