Snapchat is asking media buying agencies to move money to its platform to bolster its status with investors ahead of its IPO.
The U.S. Department of Justice is cracking down on rigged contracts in the advertising industry, and two stocks are reacting to the news. CNBC's Dominic Chu reports.
Consolidation is inevitable and the proposed 2013 merger between Omnicom and Publicis failed for ‘social’ reasons, says WPP CEO Sir Martin Sorrell.
Some British-based companies fear "Made in UK" backlash or that Britain may not be the center of European marketing comms.
Public perception to Tribune Media's rebrand to tronc on social media is about 75 percent negative, according to Spredfast.
Snapchat is growing in popularity among millennials, Gen Z. but it's still not on Facebook's level when it comes to advertising.
Earnings should drive trading in the week ahead, but what traders are also watching the fallout from Doha on oil prices.
Employees at these companies say they are respected by their bosses, given fair promotions and congratulated on good work. Sound familiar?
The bull market is in the later innings, and active managers must now step up to the plate, Nuveen Asset Management's Bob Doll says.
Thanks to facial recognition technology and biometric data sensors, brands are using your emotions to make ads.
CNBC data partner Kensho offers a new take on 'Moneyball': uncovering consumer stocks that are heavy-hitters during World Series week.
So far the earnings season has been lackluster, and some high-profile warnings have already given investors pause.
Goldman Sachs is recommending fund manager clients buy the stocks that their peers are neglecting in order to beat the S&P 500 this year.
France's Publicis promised business would pick up in the second half of this year as the advertising agency recovered from a tough 2014.
Some of the names on the move ahead of the open.
All major European indexes closed lower on Monday after data revealed euro zone manufacturing activity expanded less than expected in October.
Publicis has agreed to acquire Sapient in an all-cash transaction for $25 per share, valuing the U.S. digital advertising specialist at $3.7 billion.
Wall Street looked to fall at the open on Monday, as disappointing European and Chinese data hit global market sentiment.
The CEO of WPP said most of his firm's new business in the third quarter was from clients that had left rival groups Publicis and Omnicom.
French advertising group said sales were disappointing, blaming its focus on "other plans" - a reference to the failed merger with Omnicom.