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  • Super Bowl XLIV | South Florida 02.07.10

    The Super Bowl is now less than a month away, and it's not just football fans who are getting geared up. Advertisers and media giants are carefully watching this year's super bowl as a barometer of the health of the advertising economy.

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    The National Retail Federation released a new report today that finds that consumers are still cautious, and now retailers and advertisers are trying to figure out how to make the most of a tough holiday season.

  • The big question looming over the newspaper and publishing business, is how to get consumers to pay for content online.

  • General Electric's "American Renewal" television commercial.
    In New Campaigns, Spots Take On a Rosier Hue

    The American economy is back - or so some of the country’s biggest advertisers are saying in new campaigns.

  • James Gorman

    James Gorman still has more than three months before he takes the reins at Morgan Stanley – just shy of an eternity in today’s world and certainly one on Wall Street – but already financial markets are placing a value on his leadership, and those inside and outside are betting on whether he will be able to help this bruised organization, writes Ray Kotcher, CEO of Ketchum Public Relations.

  • At risk is not only Ramirez’ legacy, who was (and may very well still turn out to be) a sure-thing Hall of Famer but also his brand as a hitting savant and that of the Dodgers as a wholesome franchise, one of the most potent brands in all of sports and particularly in the tradition-rich national pastime, writes Ray Kotcher, CEO, Ketchum Public Relations.

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    Ads That Pushed Our Usual (Well-Worn) Buttons

    In recent months, Americans have been disappointed and appalled by Wall Street, banks, the big-budget film “Australia,” investment counselors, Detroit, the governors of at least two states, hedge fund managers and even the geese at La Guardia, which used to know better than to interfere with those metal birds they fly among.

  • truck_on_road.jpg
    A Film on the Trucking Life Also Promotes a Big Rig

    “Drive and Deliver,” a documentary film about truck drivers that is scheduled to make its debut next week, looks like a Hollywood movie and is directed by a Hollywood director. But “Drive and Deliver” is not being bankrolled by a big studio. Rather, the estimated $2 million budget is being underwritten by a division of the Navistar International Corporation to help promote a new long-haul truck, the New York TImes reports.

  • European Online Ad Spend Grew 40% in 2007

    Spending on online advertising leapt 40 percent in Europe last year to 11 billion euros ($17 billion), the Interactive Advertising Bureau (IAB) Europe said on Monday, as the Internet attracts ad budgets away from print.

  • Stock Picks for Today: Retail and Dividend Plays

    Where do you put your money now? CNBC asked the experts what stocks they would pick

  • Mr. Potato Head Update

    Today we received his eyes in the mail!! IT'S GOOD TO BE KING...OF ALL MEDIA Looks like Big Media is not suffering from an economic downturn (except for Time Warner). Steve Wonsiewicz runs Fresearch.

  • TiVo's Earnings: New Strategy Appears To Pay Off

    TiVo announced its earnings Wednesday, showing the results of its new, broader focus-- licensing its technology to cable companies, selling interactive TV ads and results of whether those ads are watched, and pushing forward with movie and music downloads.

  • WPP, the world's second-largest advertising and marketing services firm, posted third-quarter underlying revenue growth of almost 5 percent on Friday, near the lower end of forecasts and knocking its shares.

  • Omnicom Profit Up 10% on Overseas Business

    The world's largest advertising services company said  fourth-quarter profit rose nearly 10% as it reaped the benefits of investments overseas, including China.