Even at $1,306, Fast Money trader Guy Adami thinks Priceline is reasonably priced. But Brian Kelly thinks it's too volatile to take the risk.
Check out which companies are making headlines after the bell Thursday:
Stocks drifted higher to close at session highs Thursday, with the S&P nearing its all-time high, as investors seemed to shrug off a mixed bag of economic and earnings reports.
FMHR trader Joe Terranova thinks Priceline.com is well positioned in Europe for the recovery, while Mike Murphy is worried about the stock as it faces high competition.
Even if Thursday's economic data comes up punk, markets may just write it off to bad weather.
With more storms coming, traders will be plowing through economic reports for the impact of winter weather on the economy and corporate profits.
The "Fast Money" traders share their final trades of the day.
This is Talking Squawk, the official "Squawk Box" blog, providing tidbits, insights and sarcastic reflections.
As a heavy snowfall smothered activity around Wall St., traders worried a negative retail sales report contains bigger warnings about the economy.
Traders are bracing for another rough ride in markets this week, as the emerging markets continue to shakeout and the Fed is expected to announce another round of cuts to its easing program.
Wednesday's midday movers:
No matter where the Super Bowl is played, Las Vegas is always a winner. "Vegas is the mecca for Super Bowl shenanigans," said one repeat fan.
Some of Monday's midday movers:
Priceline.com CEO Chris Soder discusses the partnership formed with General Motors that will allow Chevy customers to book hotel rooms on Priceline through the Chevy OnStar in-dash system.
MasterCard stock is splitting, but don't expect too many other companies to follow suit.
Mark Mahaney, Internet Analyst at RBC Capital Markets explains what's driving the shoppers' migration from offline to online with mobile platform also gathering pace.
"I still see some great opportunities out there," says Peter Dixon, manager of Fidelity Select Retailing fund.
Finding the best shopping travel deals, with Christopher Soder, Priceline.com North America CEO.
Some of the names on the move ahead of the open.
"We think there are pockets of exuberance in the markets where there are extended valuations," Needham Growth Fund's John Barr says.