Stocks Sony Corp

  • Ever since Bruce Jenner appeared on a Wheaties box in 1977, companies have used endorsements by top athletes to boost their sales. As a result, major sports stars routinely receive multimillion-dollar paydays for lending their names to products, and the practice has become so competitive that a player’s endorsement income can sometimes dwarf his or her salary or winnings.Click ahead to see top athletes who supplement their income with lucrative endorsement deals.

    Ever since Bruce Jenner appeared on a Wheaties box, companies have used top athletes to boost sales. Check out our list of top athletes with lucrative endorsement deals.

  • videogamesonsale_200.jpg

    After a surprisingly strong April, the video game industry crashed and burned in May.

  • Smurfs Movie

    Mark your calendars. June 25th is Global Smurfs Day. I know, I know! Thank goodness someone told me. To celebrate the birthday of Peyo, who created the Smurfs, Sony hopes to set a world record for the most people dressed up in Smurf outfits at the same time.

  • Nintendo 3DS

    After spending a week looking into the future, the video game industry must once more face the reality of the present.

  • keyboard_man-_bw_200.jpg

    Citigroup’s revelation that hackers stole personal information from more than 200,000 credit card holders makes it one of the largest direct attacks on a major bank, the New York Times reports.

  • hacker_keyboard_200.jpg

    The tail risk of a cyber disruption to markets cannot be ignored. Investors had better hope that the banks and exchanges are much better organised than Sony; and, perhaps, keep some hard cash in the mattress, Gillian Tett writes in the FT.

  • E3 Electronic Entertainment Expo - A CNBC Special Report

    Jack Tretton, President of Sony Computer Entertainment America, finnaly broke his silence about   the recent hacker attack which resulted in the theft of personal information.

  • Interview_man_200.jpg

    Our beloved two party political system is currently negotiating an increase to the debt ceiling, all in the name of fiscal responsibility.

  • Nintendo Unveils Wii U at E3

    CNBC's Julia Boorstin has the story on new console announcements at E3.

  • Stocks gave up all of the day's earlier gains Tuesday to close lower for a fifth straight session, after Fed chairman Ben Bernanke acknowledged the economic slowdown, but didn't imply any further monetary stimulus ahead.

  • Nintendo Wii U Console Demo

    Nintendo unveiled its new console, the Wii U at its big press conference, with a new high-tech motion-sensor control and a slew of more hard core games.

  • Activision

    Activision Blizzard didn't host a big press event at this year's E3, but its games had a huge presence in all the console makers presentations. I sat down with CEO Bobby Kotick in a first on CNBC interview right before Nintendo's big presser.

  • Stocks remained higher in the final hour of trading Tuesday amid light volume, ahead of Fed chairman Ben Bernanke's speech on the economic outlook.

  • Nintendo Wii U Console Demo

    For the past five years, Nintendo has ruled the home console space, and it has led the handheld category for more than four times that long.  Now it's hoping to bring the best aspects of both fields together.

  • Stocks gained Tuesday amid a low-volume session, led by gains in energy, as the dollar declined to a one-month low.

  • Activision CEO: Gaming's Competitive Landscape

    Activision Blizzard CEO Bobby Kotick sits down with CNBC's Julia Boorstin at E3 to discuss the Sony Playstation network outage, its partnership with Nintendo, and the competition from Electronic Arts.

  • Steve Jobs introduced the iCloud

    Reacting to Apple's latest developments, anticipating Nintendo's new console and minding Bernanke's every word. Here's what we're watching…

  • Stocks closed lower for the fourth-consecutive trading session Monday, led by weakness in banks and energy, as investors turned cautious over a slowdown in the recovery.

  • Stocks extended their losses in the final hour of trading Monday, led by banks and energy, as investors turned cautious amid signs of an economic slowdown.

  • Stocks turned mixed Monday after marking their fifth week of losses Friday on the heels of a disappointing jobs report.