The question was blunt. The answer telling. Yesterday as I sat with a handful of other reporters for aone hour chat with Yoshi Inaba, the new President of Toyota North America talked about Toyota building cars that evoke passion.
Auto sales could bounce back to the $12- to 13-million annual sales rate within a year, Toyota Motor's North American President Yoshi Inaba said Monday.
The new man in charge of Toyota North America, Yoshi Inaba, is focused on getting the Japanese auto maker back on track in the states by making decisions faster and getting closer to the customer.
Boulder, Colorado is the perfect place to try out Ford's new EcoBoost engine. After all, zipping up Flagstaff Mountain in a Ford Flex is the way to truly feel the increased torque you get with EcoBoost.
It's the one thing auto execs constantly worry about. Making sure the launch of a new or re-designed model hits the target. It sounds simple, but historically there are numerous cases where an auto maker puts a new car or truck in showrooms and it falls short of expectations. Sometimes woefully short.
Whatever you think, and I know many of you reading this believe the guy ran GM into the ground and is now gone so who cares about him, what Wagoner thinks remains a mystery. Ever since the White House fired him at the end of March, Wagoner has been silent. As GM went in and out of bankruptcy, he said nothing publicly.
The Lightning Round is extended in this CNBC.com exclusive feature.
Taking full advantage of bankruptcy court, and the ability to drop contracts it no longer wants, GM is dumping dozens of sponsorships around the country.
Like the whirlwind trips in and out of bankruptcy for GM and Chrysler, Steve Rattner is leaving Washington just a few months after stepping into a high profile position with the Treasury Department. Rattner is leaving the Auto Task Force and heading back to private life in the investment world. Talk about making a splash and then getting out of town.
Today in Detroit, GM Vice Chair Bob Lutz is hitting the ground running in his move to change the image of the auto maker. Everything is up for review.
GM CEO Fritz Henderson told CNBC Friday that the new GM must succeed and he said that he believes that the company will do just that.
As GM emerges from bankruptcy Vice Chairman Bob Lutz, who had been scheduled to retire at the end of this year, will take over GM's marketing and communications. His mandate: change the perception of GM, its brands and models. Talk about taking on a tough job.
Once the world's largest and most powerful automaker, new GM is now cleansed of massive debt but faces a daunting task as car sales are in the worst slump in 25 years.
Third Avenue Management is betting heavily on investments in Hong Kong according to President and CEO David Barse. Forty percent of the firm's main fund are located in Hong Kong companies because some of the best and least known blue chips are there.
Now comes the hard part. After 39 days in bankruptcy, shedding thousands of jobs, closing more plants, and writing off billions in debt, GM is about to exit chapter 11 protection and try to show it can finally thrive. On paper it should succeed. In reality, it still has to prove itself.
Steve Wozniak's latest career move has some here in Silicon Valley scratching their heads. He's been tapped by Car West Auto Body of Danville, Calif. to hawk collision repairs.
Can diesel replace hybrids as the most attractive option for those who want a car powered by something other than unleaded gasoline.....The latest Intellichoice study is reason for optimism among diesel fans.
When you have a car company going through the great unknown of bankruptcy, you take the good news when it pops up. For Chrysler, the good news is the way residual values for new Chrysler vehicles are not only holding up, but actually rebounding a bit from when the company first filed for bankruptcy. It is the kind of proof the supports the arguments from the White House and elsewhere that bankruptcy would help, not hurt, Chrysler and GM.
If all goes as planned and GM comes out of bankruptcy Thursday afternoon the country's largest auto maker will have gone in and out of Chapter 11 in 40 days.
Hyundai is trying to ease consumer fears about rising gas prices by running a new promotion where buyers of most Hyundai models join a program where they never pay more than a $1.49 a gallon for the next year. As promotions go, I think it's a smart move. It will get Hyundai in the conversation with many buyers.