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  • Hester Is A Flash In The Can Wednesday, 18 Mar 2009 | 12:33 PM ET
    Devin Hester

    We've written about the marketability of Chicago Bears kick returner Devin Hester many times before.

  • Movie In The Works For Indian Pitchers Monday, 9 Mar 2009 | 2:32 PM ET
    The Million Dollar Arm

    A couple weeks ago, I told the story of Rinku Singh and Dinesh Patel, the two pitchers that the Pittsburgh Pirates signed from India after they competed in a reality show called “The Million Dollar Arm.”

  • Accenture Hits A Hole In One With Tiger Ad Friday, 6 Mar 2009 | 11:32 AM ET

    I haven’t been too impressed with the print advertising Accenture has rolled out since they signed Tiger Woods many years ago.

  • I Got The Horse Right Here: Anyone Want Him? Tuesday, 3 Mar 2009 | 8:59 AM ET

    Wealthy buyers will be flocking the Fasig-Tipton horse sale today at the Calder Racetrack in Miami to bid on thoroughbreds in the two-year-old-in-training sale.

  • For Nike, Tiger Never Lost Friday, 27 Feb 2009 | 9:43 AM ET

    Never has a sports star returned from major surgery with so few doubters. After an eight-month absence, Tiger Woods was a heavy 4-to-1 favorite to win the WGC-Accenture Match Play Championship.

  • Combine Invite=Free Stuff Wednesday, 18 Feb 2009 | 11:51 AM ET

    The NFL Combine starts today in Indianapolis. It's where players, who are best at the skills tests, can see their NFL draft stock rise.

  • Ana Ivanovic Poses For Sponsors Thursday, 12 Feb 2009 | 10:34 AM ET
    Ana Ivanovic

    As you might know, I am a big fan of tennis player Ana Ivanovic. That means any time we come across some new photos or ads, I'm going to post them.

  • Send in your best caption for this photo to , along with your name and where you are from.

    Thank you to everyone who submitted their best caption to our photo yesterday. We received more than 300 entries from all over the world, including captions from Guatemala, Australia and South Africa.

  • Darren Walks Into A Bar... Tuesday, 10 Feb 2009 | 3:11 PM ET
    Send in your best caption for this photo to , along with your name and where you are from.

    Today, I spent 35 minutes or so with the new Sports Illustrated cover model Bar Refaeli. In that short period of time, I found out that Bar does eat curly fries (I bought them for her in our cafeteria) and loves the Snuggie (she was surprised to find out how cheap it was).

  • The High Cost Of Being A Fan: Ticket Prices Rise Monday, 9 Feb 2009 | 9:13 AM ET

    Over the past couple days, we've seen a lot of ticket price announcements from NFL teams to college football teams to NBA franchises. So what have teams done? Here's a list of recent ticket announcements.

  • Tim Teufel: The Lone Met? Thursday, 5 Feb 2009 | 8:44 AM ET

    The New York Mets are all over the Madoff client list document released last night. But the only New York Mets player on the list is Tim Teufel, who is linked to four accounts on the list.

  • Greatest Sports Deal Undone ... By Madoff? Thursday, 5 Feb 2009 | 7:52 AM ET

    The Madoff lists indicate that perhaps some money was lost from what many have called the best deal in the business of sports

  • Marketing Of Michael Crabtree Wednesday, 4 Feb 2009 | 12:19 PM ET
    Mike Crabtree

    In two years of playing college football, Texas Tech wide receiver Michael Crabtree pulled down 231 catches, amassed 3,127 and had 41 touchdowns.

  • Super Bowl Betting Tanks Wednesday, 4 Feb 2009 | 11:36 AM ET

    A measly $81.5 million was wagered in Nevada on Super Bowl XLIII, according to the State's Gaming Control Board.

  • Catching Up With Joel Segal Wednesday, 4 Feb 2009 | 10:55 AM ET

    After the Super Bowl, we caught up agent Joel Segal, who represents Super Bowl MVP Santonio Holmes.

  • Phelps & A Look At The Morality Clause Tuesday, 3 Feb 2009 | 3:12 PM ET
    Michael Phelps

    I think it's wait-and-see for Michael Phelps' sponsors, but you'll hear a lot about these morality clauses that are in endorsement contracts that allow a company to get out if their endorser messes up.

  • Under Armour: A Kurt Warner-like Comeback? Friday, 30 Jan 2009 | 7:18 PM ET

    Last year, Under Armour used the Super Bowl to launch it’s new flagship product. This year, they have decided to remove themselves from the advertising scene at the big game.

  • Putting The "Face" On The Super Bowl Thursday, 29 Jan 2009 | 10:56 AM ET
    Sports Biz with Darren Rovell -- On the Ground Coverage of the Super Bowl

    The Super Bowl is a strange beast in that it's one of the only events where there isn't a true public sale.

  • The Cubs Sue Under Armour Friday, 23 Jan 2009 | 8:31 AM ET

    The Chicago Cubs filed a lawsuit yesterday saying that Under Armour backed out of its five-year, $10.8 million sponsorship agreement.

  • Trader Radar - Wednesday January 14th Thursday, 15 Jan 2009 | 10:35 AM ET

    Q: On Fast Money’s trader radar we look at the stock that was lighting up screens across Wall Street. Founded in 1996 by a former University of Maryland football player, this company set out to create a sweat-free T-shirt for athletes. The company has since taken athletic apparel one step further, by eliminating pesky labels with its lockertag heat seals. But today the maker of athletic apparel couldn’t quite perform, and investors felt the heat as the stock plummeted on disappointing fourth-quarter earnings results. Who is it?