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Under Armour Inc

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    Tennis player Venus Williams attends the Polo Ralph Lauren Legends Tennis Clinic at Sportime at Randall's Island Tennis Center.

    When you think sports marketing, you think Nike, Under Armour and Budweiser, but Ralph Lauren is on to something with its Legends Clinic, which yesterday featured Venus Williams.

  • Plenty Riding On Under Armour’s Basketball Shoe Friday, 20 Aug 2010 | 12:22 PM ET
    Under Armour Micro G shoe.

    As expected, getting into the shoe business hasn’t been the easiest for Under Armour. They quickly took significant market share in the first year in football and baseball cleats, but decided to slow down their move into the category after investing heavily in the training and running shoe markets and not making as much noise.

  • Nike Outsources Olympic Shoe Business Tuesday, 17 Aug 2010 | 4:20 PM ET
    Omada Rowing shoe

    If there’s a lesson to be learned from Under Armour’s rise to a $1 billion company, it’s that all niches of business are worth exploring.

  • Earnings Roundup: July 27 Tuesday, 27 Jul 2010 | 4:53 PM ET

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  • Bryant And Under Armour Part Ways Monday, 26 Jul 2010 | 2:11 PM ET
    Dez Bryant

    In February, shoe and apparel company Under Armour signed a yet undrafted Dez Bryant to an endorsement deal. Weeks later, the former Oklahoma State wide receiver, who only played three games his senior season, was featured in the company’s “I Will” television commercial that aired during the NFL Scouting Combine that Under Armour sponsored.

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  • Cramer: Any Guide Down From Nike a ‘Godsend’ Wednesday, 9 Jun 2010 | 3:26 PM ET

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  • Under Armour Will Sponsor Foreman-Cotto Fight Wednesday, 2 Jun 2010 | 12:26 PM ET
    Fight mat for the Foreman vs. Cotto Super Welterweight Championship bout at Yankee Stadium

    Those who watch Saturday night’s junior middleweight title fight between Yuri Foreman and Miguel Cotto, either in Yankee Stadium or on HBO, will see plenty of Under Armour logos. That’s because the apparel brand has agreed to sign a sponsorship deal with Top Rank Boxing, which is promoting the fight.

  • Did American Needle Just Help Under Armour? Tuesday, 25 May 2010 | 3:44 PM ET
    Gavel

    Yesterday, the Supreme Court unanimously ruled that the NFL was not a single entity and therefore judges in a lower court must now decide if the league has the right to sell the licensing rights to all 32 of its teams. And while much has been talked about the labor ramifications of this, which were actually never truly in play, fewer have talked about what happens if the NFL actually loses this case.

  • Earnings Roundup: April 27 Tuesday, 27 Apr 2010 | 5:20 PM ET

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