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Brands Advertise Full-Force at Cannes
By: Sarah Rappaport, CNBC News Assistant
Brands from Belvedere to Magnum ice cream have ubiquitous presences during the Cannes Film Festival, hoping to boost their exposure.
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Risk appetite returned to European markets on Thursday, as investor confidence got a further boost from the news that the U.K. avoided a triple-dip recession in the first quarter.
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The "astonishing" growth of the middle class in emerging markets is benefiting General Mills and creating jobs in the U.S., CEO Ken Powell told CNBC's "Street Signs" on Thursday.
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