The makers of "Captain America: The First Avenger" are in a must-win pre-emptive battle against superhero fatigue. Their not-so-secret weapon? A patriotic-themed marketing campaign complete with fireworks and red, white and blue doughnuts.
A massive new effort to crack down on intellectual property theft spans industries and every point of the content creation and distribution chain. It's called "Copyright Alert System" and it aims to stop people pirating from pirating content online, by very simply preventing them from surfing the web.
The uptick in media stocks is partly due to the reallocation of excess cash back to shareholders and what Netflix has meant for the industry, David Bank, managing director of Global Media and Internet Research at RBC Capital Markets, told CNBC Thursday.
Find out where “Fast Money” trader Jon Najarian thinks the media giant is heading thanks to its newest release.
Paramount is wasting no time driving moviegoers to 3-D screenings of "Transformers: Dark of the Moon." Director Michael Bay has been personally campaigning to draw moviegoers to the new format, by communicating directly with fans and campaigning for theater chains to project the film with more light.
News Corp is finally selling MySpace. The media conglomerate has struck a deal to sell the struggling social network to ad network Specific Media for between $30 million and $40 million.
'Super 8' ruled the box office this weekend, grossing $38 million, far more than industry-watchers expected. And this is just the first of a slew of movies Steven Spielberg's involved in that will hit theaters this summer and over the course of the year.
Paramount is hoping a very small investment on Twitter will go a very long way this weekend to boost "Super 8" at the box office. After the massive success of "Paranormal Activity's" Twitter promotion, Paramount figured out a range of ways to leverage the power of Twitter buzz to create a huge word of mouth hit
In an international environment, many economists and companies think they can organize their companies as they did in the US. In reality, the international market consists of approximately 180 different countries and you have to think uniquely toward each of them. You can’t “export America” to them all.
The entertainment giant's slumped slipped in after-hours trading Tuesday after the Dow component posted earnings and revenue that missed Wall Street expectations.
CEOs at the nation's largest companies were paid better last year than they were in 2007, when the economy was booming, the stock market set a record high and unemployment was roughly half what it is today.
The volume of ads marketers are buying has increased, and the amount they're spending on each ad is higher as well. This strength in the first quarter bodes well for the Upfront ad sales period, when networks look to sell a big chunk of their ad inventory for the coming year.
DreamWorks Animation is bringing Shrek and Kung Fu Panda to Gaylord Entertainment's family resorts. The company just announced that it's licensing its characters to Gaylord's four upscale hotels in Nashville, the Orlando area, Dallas area, and in Maryland.
About 80 percent of companies in the S&P 500 have released information on executive compensation. With data from Capital IQ, CNBC.com ranked the highest paid CEOs in 2010.
Moonves wouldn't weigh in on the Charlie Sheen controversy, but he did comment on rumors that Katie Couric is considering leaving the network when her contract expires.
C.E.O. pay is increasing at companies like Capital One and Goldman Sachs, which survived the economic storm with the help of all those taxpayer-financed bailouts, the New York Times reports.
Time Warner Cable and Viacom have been fighting over whether TWC can stream Viacom's channels to its iPad app in consumers' homes -- now they're turning to judges to decide. This is the latest development in what promises to be an ongoing battle between content creators and distributors -- who controls what?
Today Freston announced an investment in Vice, along with the news that he's coming on board and will act as an advisor on the company's growth, focusing on content and international expansion.
The battle for your home entertainment dollars is heating up. Now cable and satellite TV companies are moving forward with plans to give consumers even more control over how and when they access entertainment as they look to keep subscribers from "cutting the cord."
It wasn't that long ago that Activision-Blizzard was an also-ran in video game industry. But these days, the company is responsible for five of the 10 highest grossing games of all time.