The technology underpinning YouTube's advertising business has come under intense scrutiny in recent days.
WPP's Sir Martin Sorrell says Facebook, Google need to do more to address advertisers' concerns over how ads are curated on their platforms.
Martin Sorrell, CEO of WPP, says the tech giants have to step up and take greater control of content appearing on their platforms.
Sir Martin Sorrell of WPP outlines what Chinese multinationals should do to become globally dominant in the long run.
Martin Sorrell, CEO of WPP, says the biggest competition foreign MNCs in China is from homegrown MNCs.
A powerful advertising-buying firm is warning clients about the risks of marketing inadvertently showing up next to porn on Snapchat. The NYT reports.
European markets closed mixed Friday as global investors digested recent record highs and the prospect of the U.S. Federal Reserve raising interest rates.
Despite Snap still in its relative infancy, the CEO of the world’s largest advertising agency said the tech company has entered a fierce race for revenue.
Sir Martin Sorrell also said that Snap, scheduled to go public this week, can be a "third force" in advertising.
The story behind the failure of Kraft Heinz to win over the Anglo-Dutch giant.
Rep. Jeb Hensarling's memo, obtained by CNBC, listed among other things a commitment to "remove remaining nonbank SIFI references."
Snapchat is asking media buying agencies to move money to its platform to bolster its status with investors ahead of its IPO.
Trip Chowdhry of Global Equities Research said speculative traders who decide to play the IPO should get out in the first hour.
Martin Sorrell told CNBC on Tuesday said this figure was triple the original forecast and Snapchat could be a threat to Facebook.
Martin Sorrell admitted his predictions were "a little bit wanting" after expecting Hillary Clinton to win the U.S. election.
WPP CEO, Martin Sorrell looks at competition in business, while Tidjane Thiam, CEO of Credit Suisse talks about how society interprets big businesses.
Martin Sorrell, CEO of WPP, weighs in on the impact Trump will have on the U.S. and the future of WPP in Europe post-Brexit.
Thanks to mobile data, experts say companies like Google can find patterns in consumer behavior to predict what goods they may need.
Some of the names on the move ahead of the open.
On the heels of brands pulling their ads from Breitbart, some are questioning whether they want to be associated with controversial content.