Brands are betting that the immersive VR experience will become great for advertising.
Vice and WPP will create an advertising platform across all of its global properties, cementing it as a large mutliscreen ad force.
European stocks finished mixed on Wednesday, as investors focused on volatility in commodity markets and looked ahead to a speech by the Federal Reserve chair later on this week.
WPP CEO Martin Sorrell talks about what governments need to do to prop up their economies, while commenting on globalization.
The advertising group expects full-year revenue growth to be "well over" 3 percent, compared with a previous forecast of "over" 3 percent.
WPP CEO, Sir Martin Sorrell and CNBC’s Steve Sedgwick talks about the advertising and how it played out during the 2016 Olympics Games in Rio.
WPP CEO, Sir Martin Sorrell discusses the recent decisions by the Bank of England, while commenting on life in a post-Brexit world.
WPP CEO, Sir Martin Sorrell talks about the advertising giant’s latest set of earnings and its outlook while discussing what’s been giving a boost to the industry.
Corporate giants like WPP need and want to have a more certainty regarding the U.K.'s withdrawal from the European Union (EU), Martin Sorrell said.
The annual Allen & Co conference, gathering some 300 media and tech CEOs, comes on the heels of a shocking vote in favor of a Brexit.
Reports of fewer posts on Instagram is natural, especially as it becomes more mainstream. It still remains a major ad vehicle.
Sir Martin Sorrell, WPP CEO, talks about Thursday's Brexit vote and U.K. politics. On balance I think we are going to see a "remain" vote, says Sorrell.
EY and PwC analysts say media changes show the industry gets the power of digital, which is good news for revenue.
ESports is poised to become a $1.3 billion global industry by 2019, and digital media wants to help brands find opportunities.
European stocks finished mixed on Thursday as markets eyed the rebound in oil prices, after digesting earnings and the latest central bank decisions.
Sir Martin Sorrell WPP founder & CEO, discusses the company's quarter results which saw billing up 8.3 percent and strong results in the U.S. and Europe. Also Sorrell weighs in on Brexit and Hillary Clinton.
WPP posted first quarter earnings on Thursday of 3 billion GDP, up 10.6 percent ($4.7 billion). Like-for-like sales was up 5.1 percent.
Sir Martin Sorrell, CEO of WPP, discusses the competition between advertisers and the role of technology in success.
Sir Martin Sorrell, CEO of WPP, discusses the company's first quarter earnings and talks about the uncertainties facing businesses in the economy.
WPP boss Martin Sorrell has defended his large pay package, telling CNBC that the success of the firm is linked to how much money he makes.