European shares closed higher on Tuesday as investors anticipated easy monetary policy for the euro zone and closely watched events in Ukraine.» Read More
NEW YORK/ SAN FRANCISCO, Oct 4- Amazon.com Inc. Take Apple Inc, for example. Now Samsung Electronics Co Ltd, Amazon, Microsoft Corp and other tablet and smartphone makers are stepping up with big spending on TV spots, print ads, guerilla marketing stunts and over-the-top launch events.
Fewer than 1 percent of in-store sales tied to brand advertising campaigns on Facebook come from people who clicked on an ad, according to a new study that Facebook has conducted through a partnership with Datalogix, a data mining firm that tracks real-world retail sales.
WPP is structurally safe and a market leader, Ian Whittaker, media analyst at Liberum Capital, told CNBC's "Squawk Box Europe".
WPP CEO Sir Martin Sorrell and Panmure Gordon media analyst Alex de Groote told CNBC why the London Olympic Games has only had a "muted" impact on advertising spend.
A slowdown in the broader Chinese economy hasn’t had an impact on the advertising market, WPP Group CEO Sir Martin Sorrell, told CNBC’s “Squawk Box” on Friday.
Microsoft and Madison Avenue are in a battle unlike anything we’ve seen for years. They’re fighting over the future of Internet advertising, and the $70 billion annual global ad business is at stake.
The world's largest advertising agency saw sales jump 7.4 percent in 2011. Insight with Sir. Martin Sorrell, WPP CEO, who breaks down the company's earnings and outlook.
Martin Sorrell, CEO of WPP, talks about the impact of a Qantas strike on the airline's reputation.
Despite growing worries about a slowdown in the U.S. economy, the CEO of the world's largest advertising group by revenue, sees no signs of a slump.
There will be a "tussle" involving broadcasters, advertising agencies, and their clients over ad costs when the new television season begins, Sir Martin Sorrell told CNBC Tuesday.
Today Freston announced an investment in Vice, along with the news that he's coming on board and will act as an advisor on the company's growth, focusing on content and international expansion.
The UK government's plan to change its plans for taxes on overseas profit is the main reason advertising giant WPP is considering returning to the country, CEO Sir Martin Sorrell told CNBC Thursday.
By buying T-Mobile, AT&T is creating a new advertising giant, which will send ripples throughout the ad industry. Here's why and what to expect.
Talking jobs with the maestro, welcoming 'Melo to MSG and cheering the ad dollars. Here's some of what we’re watching—and that you should be watching as well.
After America’s comeback in advertising this year, it may experience a slowdown 2011, WPP Group CEO Sir Martin Sorrell told CNBC Friday.
The United States has exhibited emerging-market growth this year in advertising, Sir Martin Sorrell, CEO of WPP Group, the world’s largest advertising agency told CNBC Friday.
Goldman Sachs' Communacopia hosted some major media CEOs Wednesday afternoon: the mood was upbeat with advertising on the rebound. They also had plenty to say about the value of content — and protecting that content — in the new digital landscape.
Stocks fell for a fourth straight session Tuesday, ending at their lowest levels in seven weeks, after a dismal report on existing home sales stoked worries about the economic recovery. But several homebuilders finished higher amid some buzz that now might be a good time to get into the sector.
Stocks continued their selloff Tuesday after a dismal report on existing home sales renewed worries about the economic recovery. Homebuilders and oil drillers rose.
The business sentiment by 2011's end will be a mixed bag—combining the contraction of 2009 and the slight expansion of 2010—Sir Martin Sorrell, CEO of WPP Group, the world’s largest advertising agency told CNBC Tuesday.