Apple has reclaimed its crown as the world's most valuable brand, worth a staggering $247 billion, according to WPP and Milward Brown.» Read More
The business sentiment by 2011's end will be a mixed bag—combining the contraction of 2009 and the slight expansion of 2010—Sir Martin Sorrell, CEO of WPP Group, the world’s largest advertising agency told CNBC Tuesday.
Stocks pared their losses Tuesday as homebuilder, telecom and some consumer stocks recovered after a sharp drop triggered by a dismal report on home sales.
U.S. stock index futures pointed to a sharply lower open Tuesday, continuing a late-summer slump for the major indexes, as investors took no encouragement from a pickup in merger activity.
Existing home sales data is expected to be dreary but stocks may do little more than drift Tuesday.
When it comes to the advertising market, there's the good news, and then there's the bad news.
In their own 'Private Idaho', the media moguls gathered here in Sun Valley attending the Allen & Co conference are on their own discovery and having plenty to say about the economy and government regulation and what it all means for the future of their industry.
Advertising agency OgilgyOne is sponsoring a contest that will search for the “the world’s greatest salesperson.” And to make things more interesting, the product they must sell is as prosaic as they come: a common, everyday red brick.
The Super Bowl is now less than a month away, and it's not just football fans who are getting geared up. Advertisers and media giants are carefully watching this year's super bowl as a barometer of the health of the advertising economy.
On the heels of Yahoo!'s better than expected earnings after the bell Tuesday, the web giant will announce a partnership later today that represents a new focus on original content. I have the early scoop: Yahoo! is about to announce it's partnering with ad giant WPP's Group M Entertainment to together produce new branded webisodes, both companies bringing in advertisers, together developing concepts that will work for them.
The world's largest advertising and marketing company, WPP Group today reported a 47 percent drop in profits, but while the outlook is bleak, its digital business is still robust.
It's been a year in the making, and now finally Yahoo and Microsoft are teaming up to take on Google's dominance in search. Alone neither Yahoo nor Microsoft had a chance against Google, but the tech and web giants 10 year search ad deal gives them a real opportunity to compete.
Investors should take a holiday from now on as the best part of the rally is over and now there are more chances that markets would go down, Marc Faber, author of the Gloom, Boom and Doom Report, told CNBC Friday.
Here at the Allen & Co. Conference in Sun Valley I sat down with WPP CEO Sir Martin Sorrell for a live on-camera interview, and we continued our conversation off camera. There's no question the ad market is suffering, this year down just over six percent globally, according to his numbers, and even more in the US. And based on Sorrell's month-to-month analysis there's no sign of a bottom just yet, though it looks like the market could turn around in the beginning of 2010.
CEOs and other executives at the World Economic Forum in Davos, Switzerland, shared their insight on the financial crisis, the markets and the economy with CNBC.
We caught up with the head of WPP on his way to dinner. Check out his hat.
U.K.-based WPP group, the world's second largest advertising and marketing company. reported its earnings Friday. WPP revealed that so far, it hasn't been hit by the global economic slowdown.
CEOs from McDonalds, Adidas and WPP Group looking to boost sales from the long-awaited Beijing Olympic games, talked about their various strategies to expand brand image, their views on the economy, and more on CNBC.
Close to two-thirds of viewers of the Olympics will get their information on-line, according to new research by WPP.
The 60 million-member Chinese Communist Party, host of the biggest and most expensive Olympics ever, really wants to welcome you to Beijing. But there are a few rules it wants you to know about.
Germany's GfK Holdings is considering a cash offer for Britain's Taylor Nelson Sofres after Martin Sorrell's advertising group WPP muscled in on their original merger plan.