Stocks finished higher Tuesday, wiping out most of the previous session's losses, boosted by a batch of encouraging earnings reports and positive economic data from Europe.
KFC parent Yum Brands on Tuesday said time, not ad spending, is the cure for a steep sales decline in China that was sparked by a food safety scare.
Yum! Brands CEO David Novak says the company is reworking quality assurance issues in China, reports CNBC's Jane Wells.
Yum! Brands was off to a rocky start in trading Tuesday as the company reported surprise weakness in China.
David Palmer, UBS analyst, discusses the sharp drop in YUM shares, and explains why he has a "neutral" rating and $63 price target on the stock.
Selling American stocks off of news from Europe is "a sucker's game" said CNBC's Jim Cramer.
The "Squawk on the Street" news crew reports on today's top business stories, including a triple-digit drop in the Dow; Yum Brands earnings; and the Justice Department's suit against Standard & Poor's.
U.S. stock index futures climbed Tuesday, a day after major averages logged their worst one-day performance in nearly three months, tracking gains in European shares and ahead of a key services sector report.
Some of the names on the move ahead of the open.
Motley Fool Analyst Isaac Pino says Yum Brands' Q4 earnings are not impressive. He warns of near term pressure due to a chicken scare in China, but is positive on the company's long-term outlook.
Check out which companies are making headlines after the bell Monday:
Yum! Brands reports Q4 earnings per share of $0.83 and revenue of $4.15 billion, reports CNBC's Jane Wells.
The parent company of Kentucky Fried Chicken, Pizza Hut and Taco Bell beat earnings forecasts for the fourth quarter, but shares are falling in after-hours trading as tainted chicken fears lead to weaker China KFC sales.
Stocks kicked off the week with sharp losses, with all three major averages posting their worst one-day performance this year, amid renewed worries over Europe and as investors took a breather after the Dow topped 14,000 for the first time since October 2007 last week.
Yay, 14,000! Now what? Traders are looking for what's out there that could disrupt the bull run to new highs.
After spending millions on Super Bowl ads, some companies are breaking the longstanding tradition of keeping the commercials under wraps until the big game and leaking them online.
McDonald's popular $1 McDouble cheeseburger, which has lured customers to the Golden Arches since 2008, is getting hard to sustain as rising beef prices threaten the company's profit margin.
McDonald's warned that it expects global sales to be lower this month — a prediction that one analyst said investors should be eye.
Rising food prices look manageable this year and Wendy's doesn't expect have to raise menu prices substantially, CEO Emil Brolick told CNBC on Wednesday.