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  • "Although closely related to the centuries-old practice of buzz marketing (same purpose, different pathways), viral is a relative newbie in the marketer’s arsenal," Marian Salzman, CEO of Euro RSCG Worldwide PR, North America explains and offers six tips for spreading contagion taken from the new book.

  • Stocks finished lower Thursday for the fourth session in five after Bernanke said the Fed is not prepared to take further action and amid ongoing concerns about the U.S. debt ceiling, erasing earlier gains fueled by encouraging economic news as well as strong earnings from JPMorgan.

  • Stocks declined Thursday after Bernanke said the Federal Reserve is not prepared to take further action on the economy and amid ongoing concerns about the U.S. debt ceiling.

  • Stocks came off their session highs Thursday after news Bernanke said the Federal Reserve is not prepared to take further action on the economy, but were still buoyed from positive economic news as well as stronger-than-expected earnings results from bank titan JPMorgan.

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    JPMorgan traded up 2 percent pre-open on a decent quarterly report...the stock goes up on just a decent report? Yes, because the expectations have been VERY LOW

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    Sovereign debt issues on both sides of the Atlantic could be what drives markets Thursday, as traders also get another dose of testimony from Fed Chairman Ben Bernanke.

  • Despite lofty valuations, with strength in China driving the bottom line, trader Guy Adami thinks Yum! has more upside.

  • Stocks snapped a three-day losing streak, but came off the day's highs Wednesday after a top Fed official said he is against providing stimulus even if the economy worsens, opposing previous comments from chairman Ben Bernanke that fueled a strong rally for most of the session.

  • Stocks gained more than 1 percent Wednesday, breaking a three-day losing streak, after Ben Bernanke said the Federal Reserve is ready to provide additional stimulus if the economy continues to weaken.  

  • Futures gained Wednesday after finishing lower for the third-straight session as optimism about the global economy improved despite the continuing euro zone debt crisis.

  • Futures gained Wednesday after finishing lower for the third-straight session as optimism about the global economy improved despite the continuing euro zone debt crisis.

  • Bernanke Testifies to Congress on U.S. Monetary Policy

    Traders will be tuned in to Bernanke's Senate testimony Wednesday to see what he says about the economy and any new stimulus measures. Don't get too excited about a QE3, one economist said — that was just the Fed thinking out loud.

  • Here's our Fast Money Final Trade. Our gang gives you tomorrow's best trades, right now!

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    Second-quarter earnings season kicks off next week and the market will be looking for signs from corporate America about the state of the economy. Plus the Fed, debt talks, consumer sentiment and more.

  • Stocks backed off from their intraday highs, but still finished sharply higher Thursday after a pair of jobs news offered some hope that the employment picture was improving ahead of the critical government non-farm payroll report.

  • Stocks continued to gain into the final hour of trading Thursday after a pair of encouraging employment reports and stronger-than-expected monthly chain-store sales lifted investor optimism ahead of Friday's key employment data.

  • Stocks climbed Thursday, led by banks, after investors cheered a pair of employment reports that showed better-than-expected results and as retailers posted monthly chain-store sales that largely outpaced estimates.

  • In order to stave off potentially destabilizing inflation and a housing bubble, the government should leave tightening measures in place in the short-term.

  • The "Mad Money" host explains the best way he believes you can make money on these risky stocks.

  • Shaquille O'Neal

    Shaquille O'Neal was larger than life not only on the court, but in the marketing world. After he announced his retirement, I called up Leonard Armato, who represented Shaq from his rookie year in 1993 through 2000 and Perry Rogers, who has represented him since then, to talk about some of his greatest marketing moments.