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Zynga's chief marketing officer Jeff Karp is leaving the gaming firm, the company said Monday.
In the race for digital advertising dollars, Google has been the clear winner, with its ability to customize advertisements based on what you search for. But Facebook, which customizes ads based on who you and your friends are, hopes to be a contender. An important test of how it is doing will come on Thursday, when it releases its first earnings numbers since going public, the New York Times reports.
Morgan Stanley’s big second-quarter earnings miss is a result of abysmal trading results and not a botched initial public offering of Facebook shares.
After the biggest initial public offering in history, Facebook has disappointed investors large and small. Zynga, Facebook's big driver in traffic, is performing more like a lead zeppelin than a Led Zeppelin.
Perhaps the biggest news out of the interview was the fact that Zynga spacer is "actively exploring real money gaming" — i.e. gambling. This could be a massive new source of revenue for Zynga, which has a hugely popular online Poker game.
Thinking of steering clear of this unstable stock market? The "Mad Money" host says think again.
Electronic Arts stock is trading around a 52-week low, but Electronic Arts' CEO John Riccitiello tells me that the fundamental problem is not with the company, but with investors understanding its business.
Take a look at some of Monday's midday movers:
Silicon Valley is finally getting the treatment once reserved for rowdy housewives and excitable chefs: its own Bravo reality series. But the tech world is not quite ready for its close-up, the New York Times reports.
Though Vivendi hasn’t officially put its stake in Activision Blizzard spacer on the block, sources tell me it’s starting talks with the giants who have the $8 billion plus to buy its 60 percent stake in the game-maker.
The centerpiece of Zynga's 'Unleashed' was a new way to bring together its players across all devices and platforms, what it describes as a "game lobby."
Stocks closed a choppy session higher, rallying from a morning dip but closing off the day's highs as a relief rally offered what likely will be little more than a brief respite from the turmoil ratting the market in June.
Zynga has launched "Zynga With Friends," and CNBC's Julia Boorstin discusses advertising, the mobile industry and stock value with Mark Pincus, Zynga president & CEO.
While Zynga’s stock price is suffering, and user growth stalls, Neil Doshi, Citi’s interactive entertainment analyst says more mobile apps, and less Facebook reliance should get the game back on.
CNBC's Julia Boorstin provides a preview of what to expect when Zynga "unleashes" its new games, and whether that will be enough to boost its battered stock, with Neil Doshi, Citi interactive entertainment analyst.
Zynga the social game maker is readying to unveil its pipeline of new games and its strategy for its next leg of growth at a big event at its San Francisco headquarters today.
Zynga is still raking in hundreds of millions of dollars from sales of virtual cattle and fish, and from other games like poker. But in recent months, the company has run into trouble as investors and game players alike have cooled on the company’s game lineup.
Cramer makes the call on viewers' favorite stocks.
Shares of Tiffany hit their lowest level since October, 2010, with the FMHR traders. Meanwhile Colin Sebastian, RW Baird, says that Zynga is not just a Facebook game -- instead -- expect a broader and more diverse game slate from Zynga. And Toni Sacconaghi, analyst at Sanford Bernstein, discusses whether Microsoft's "Surface" is Apple's biggest threat.
Facebook quietly started running ads on Zynga.com today: the ads look like ads on Facebook, with the same social context, and the two companies are sharing the ad revenue.