To say “Call of Duty: Modern Warfare 2” is a hit is akin to calling the Atlantic Ocean a bit humid. The video game has shattered sales records throughout the entertainment industry – besting other games, films and books.
Analysts expect the game could sell 4.5 to 5 million copies globally on its first day. That would shatter the 3.6 million record currently held by Take Two Interactive Software's "Grand Theft Auto IV" — and it would mean revenues of $270 million to $300 million for Activision.
While there are now over 100,000 apps in the Apple App store, the vast majority of them were created on a shoestring budget. With customers flocking toward lower-priced program, it just doesn’t make business sense to spend big development dollars—especially on games, the App store’s most crowded category.
Activision Blizzard Inc said its video game "Call of Duty: Modern Warfare 2" scored record sales of $550 million in its first five days, but the company is still concerned about weak consumer spending.
Video game sales continued their downward spiral in July, the fifth consecutive month of declines in an industry many have referred to as “recession resistant.”
With video game sales already 12 percent behind last year's pace, video game publishers and retailers have been counting heavily on a strong holiday season to help turn things around. More and more, though, that's looking unlikely.
Investors are predictably slamming shares of Take Two Interactive Software after Monday’s downwardly revised revenue guidance, with the focus primarily on the financial impact.
Sales of new video game software are down 7 percent compared to 2008, according to the NPD Group. But a new study by Nielsen finds that used game sales are at an all time high.
id Software, the inventor of the first person shooter genre of video games and one of the most storied studios in the gaming industry, is no longer independent.
Take-Two Interactive Software announceda multi-year partnership with Tencent Holdings, which runs China's largest instant messaging service and has a significant presence in the country’s online gaming market, to co-develop an online version of "NBA 2K" for the Asian marketplace.
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