When Under Armour founder and CEO Kevin Plank sold $76 million in stock in November, shares of Under Armour plummeted under the hypothesis that "if the CEO sells, something smells." It's interesting how Nike founder and chairman Phil Knight's selling of $1 billion worth of Nike...   Read More

Kentucky Derby winner Big Brown was purchased in 2007 by Paul Pompa Jr. in April 2007 for $190,000. Later in the year, Pompa sold 75 percent of the horse to Michael Iavarone and Richard Schiavo of International Equine Acquisitions Holdings for $2.5 million.    Read More

Every time Under Armour announces its earnings, they get pounded for the same thing: high marketing costs. Wall Street is obsessed with that. Personally, I think it’s overblown. They’re a growing company that’s now going head-to-head with Nike.   Read More

Some people say Michael Lewis’ book “Moneyball” changed the way general managers think about baseball. Well, Lewis has probably done it again – this time in football – with his book “The Blind Side.” And this weekend’s NFL Draft could have proven exactly that.    Read More

Earth Day: And there is no athlete more perfect for this day for Steve Nash. The guy has endorsement deals with Arizona Power Company, Canadian Company BC Hydro (a hydroelectric utility), Energy Innovations (renewable energy) and drives a Lexus Hybrid! He also has a big endorsement deal with Nike -- which today is re-releasing Steve Nash's Trash Talk shoe in limited quantities.   Read More

Former University of Tennessee standout and WNBA top draft pick Candace Parker has signed her first two endorsement deals, CNBC has learned.   Read More

In the cross training war between Nike and Under Armour, I gave the early edge to Nike. Why? Well, I liked Nike's commercial a little bit better and I thought that Under Armour's decision to run their spot during the Super Bowl was the wrong one.    Read More

I am here in San Francisco, the only U.S. Olympic torch stop, wondering, is this one of the last times we will see the flame until Beijing? Will the International Olympic Committee buckle to one of the most disruptive protests in the history of the Olympic Games by canceling the worldwide torch relay?    Read More

Sentimental people might have been hoping for Davidson to pull out the upset last night, but CBS really wanted to Kansas. Why? Because Cinderellas don't draw. We have the proof.    Read More

Kansas State head basketball coach Frank Martin says he's pretty sure his freshman Michael Beasley is turning pro, speculating that he's worth about $100 million in salary and endorsement money.   Read More