In a somewhat surprising move, Nike has pulled out of the Olympic swimwear market.
Sources told CNBC that, last week, officials with the world's largest shoe and apparel maker told college swim coaches who they have contracts with, that the company would no longer be developing the latest and greatest for championship swimmers.   Read More

Outfitting Michael Phelps' swimsuit and goggles for the Olympian's all-time gold record-setting performance Wednesday morning in Beijing was supposed to be another coup for Speedo.   Read More

I'm not sure if it's the suit, the swimmer or the fact that everyone has switched over, but Speedo says that 22 of 24 swimming medals won through Monday afternoon Beijing time have been won by swimmers wearing Speedo.   Read More