On the heels of Yahoo!'s better than expected earnings after the bell Tuesday, the web giant will announce a partnership later today that represents a new focus on original content. I have the early scoop: Yahoo! is about to announce it's partnering with ad giant WPP's Group M Entertainment to together produce new branded webisodes, both companies bringing in advertisers, together developing concepts that will work for them.    Read More

It's been a year in the making, and now finally Yahoo and Microsoft are teaming up to take on Google's dominance in search. Alone neither Yahoo nor Microsoft had a chance against Google, but the tech and web giants 10 year search ad deal gives them a real opportunity to compete.    Read More

Here at the Allen & Co. Conference in Sun Valley I sat down with WPP CEO Sir Martin Sorrell for a live on-camera interview, and we continued our conversation off camera. There's no question the ad market is suffering, this year down just over six percent globally, according to his numbers, and even more in the US. And based on Sorrell's month-to-month analysis there's no sign of a bottom just yet, though it looks like the market could turn around in the beginning of 2010.   Read More