CEOs from McDonalds, Adidas and WPP Group looking to boost sales from the long-awaited Beijing Olympic games, talked about their various strategies to expand brand image, their views on the economy, and more on CNBC.

Close to two-thirds of viewers of the Olympics will get their information on-line, according to new research by WPP.

The 60 million-member Chinese Communist Party, host of the biggest and most expensive Olympics ever, really wants to welcome you to Beijing. But there are a few rules it wants you to know about.

Germany's GfK Holdings is considering a cash offer for Britain's Taylor Nelson Sofres after Martin Sorrell's advertising group WPP muscled in on their original merger plan.

1st paragraph of story should go here

WPP Group, the world's second-largest advertising company, said on Tuesday like-for-like revenues rose by 4.5 percent in the first five months of the year.

Spending on online advertising leapt 40 percent in Europe last year to 11 billion euros ($17 billion), the Interactive Advertising Bureau (IAB) Europe said on Monday, as the Internet attracts ad budgets away from print.

Executives from across Europe's technology, media and telecoms sector fear Internet search and advertising giant Google may steal their business, they told a Reuters summit this week.

Chief executives from Europe discussed earnings, opportunities and challenges their companies face in 2008 with CNBC Europe Friday.

Some big companies report tomorrow that will give more clarity on the health of advertising and technology spending, and the health of the European jobs market