Following price cuts by its two rivals, Nintendoreduced the price of its Wii video game system by $50 later this week. The widely expected move could help the company reverse slowing momentum as it heads into the holiday sales period.

Following price cuts by its two rivals, Nintendo is expected to reduce the price of its Wii video game system by $50 later this week. The widely expected move could help the company reverse the company’s slowing momentum as it heads into the holiday sales period.

When Microsoft released “Halo 3” a little shy of two years ago, it was a certifiable entertainment event. The conclusion of the hit franchise’s trilogy would ultimately sell 5.9 million copies, making it one of the top selling games of this generation of video game systems.

Initially rolled out by Microsoft in 2006, the Zune was positioned as a wannabe iPod killer – and was promptly squashed by Apple’s popular system. Now the Zune HD, a redesigned, flashier version of the system, is hitting retail shelves.

August was supposed to be the month video game sales turned around. Instead, they extended their slide for the sixth consecutive month.

Alex Seropian, the founder of Bungie Software and co-creator of the "Halo" franchise has joined the company to oversee creative development across Disney’s in-house video game development teams.

The video game price wars are getting fiercer. Microsoft on Thursday announced plans to lower the price of its top-line Xbox 360 model from $399 to $299.

Nolan Bushnell has re-entered the industry, co-founding Reality Gap, a publisher exploring a new in-game economic model that can be transported across multiple titles.  The idea is a simple one.

GameStop executives, who led the call for price reductions on the PlayStation 3 earlier this year, say they were a bit surprised with the timing of Sony’s actions earlier this week. But now that Sony has capitulated, they're expecting Microsoft and Nintendo to react.

Sony, hoping to regain its momentum in the video game space, will lower the price of the PlayStation 3 video game console by $100 starting Wednesday.

This year, though, it’s the game that publisher Electronic Arts hopes will turn around what has, so far, been a disappointing 2009.

Hurt by the recession and few hit game launches, U.S. retail sales of video games dropped sharply in July, market researcher NPD Group says.

Video game sales continued their downward spiral in July, the fifth consecutive month of declines in an industry many have referred to as “recession resistant.”

Technology has shaken up plenty of life’s routines, but for many people it has completely altered the once predictable rituals at the start of the day.

Analysts and investors both cheered Electronic Arts’ better than expected first fiscal quarter earnings Tuesday, but the video game publisher is still a long way from recapturing its glory days.