Michelle Wie shot four over par Thursday at the Michelob Ultra Open. Doesn’t sound like a total breakdown... We’ll assume she’s not going to shoot about four under today to make the cut. So let’s say you are responsible for making the Michelle Wie decision at Nike, Sony and Omega. When do you say, “We’re outta here.”   Read More

I obviously don't see or hear about everything that is out there, so that's why I count on you readers to send me sports biz happenings that you think are of interest. Major props go to Brian Degan of the Bruins, who sent me this unbelievable sponsorship the Bruins did with Gillette. We've seen sponsorships on Zambonis before, but this is ingenious.    Read More

When Kobe Bryant was accused of sexual assault almost five years ago, the pitchman in Bryant fell off the face of the earth. Coke, which was using him for Sprite, shelved his ads and replaced him with Lebron James when his contract expired. McDonald's didn't renew him, neither did Nutella and Spalding.    Read More

Sponsoring Kentucky Derby winner Big Brown paid dividends for UPS. The package delivery company garnered $1.4 million worth of exposure from partnering up with the horse that was named after it, according to Joyce Julius & Associates, a sponsorship evaluation firm.    Read More

So I click over to Maria Sharapova's web site today and find this as the top story. "I want all my fans to know that the WTA Tour is forcing me and several of the other top players to do a 4 hour commercial shoot for WTA Tour marketing materials...   Read More

David Falk is an absolute legend in the agent industry. He's represented more No. 1 picks than any agent and he will always be known as the guy behind Michael Jordan. I always call Jordan the father of modern day sports marketing, but the truth is that Falk really is--Jordan was just the vehicle.    Read More

I don’t need to be a savant to figure out that it’s not going to be a record breaking year for NFL rookie jersey sales. With so many lineman and defensive players being picked in the NFL draft (the first round yielded two QBs, five RBs and no wideouts), I'm sure the folks at Reebok aren’t expecting jerseys to fly off the shelves.    Read More

Tomorrow is the 25th anniversary of the greatest rant in coaching history: Chicago Cubs manager Lee Elia’s unbelievable tirade. If you haven’t heard it in a couple years, it’s a real treat. Thanks to Neil Best’s Watchdog blog for the bleeped Chicago Tribune version.    Read More

When I heard on Friday that Electronic Arts was going to name the retired Brett Favre as its cover athlete for Madden NFL 09, I reserved judgment until I heard from you. I put up a poll and 65 percent of you thought it was either ingenious or a good idea, while 25 percent of you thought that it wouldn't affect sales.    Read More

So you probably just found out. Electronic Arts just picked RETIRED quarterback Brett Favre to be its cover athlete for Madden 09. Some will say it's stupid; some will say it's a great idea. Ingenious? Good idea? Won't affect sales? Idiotic? I'm not going to say what I think until I let you vote on it: So write in and tell me your thoughts...   Read More