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Topic: Public Relations
Aug.14
5:45 AM ET
Friday, 14 Aug 2009
How Much Would You Pay for Chocolate? Not This Much
Posted By:Cindy Perman | Theres Got To Be A Pony In Here Somewhere Blog
To promote the return of its back-by-popular-demand Wispa Gold candy bar, Cadbury created the World's Most Expensive Chocolate Bar—an excellent diversion in the middle of the recession. It was a plot made for a movie: A luxurious setting, an 80s pop star and a grassroots group of crazy Chocolate lovers.   Read More
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