Jan.31
10:22 AM ET
Tuesday, 31 Jan 2012
Posted By:Nick BallettaCNBC Guest Blog
The genesis of social media, and the initial excitement, was that it created an online forum for raw, immediate, visceral expression. However, it is counterintuitive for these marketing executives to think they can channel that spontaneity into their well thought out, focus-group tested, messaging campaigns. Read More
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TOPIC : Business/Public Relations
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